About Qingdao folk customs, such as: Ocean Festival, Oktoberfest, Carrot Festival, etc. A research report of about 1,000 words.

The Municipal Ocean Festival Office was informed that this Ocean Festival will once again join hands with the Olympic Sailing Committee to jointly host the 8th China Qingdao Ocean Festival and the 4th "Beijing 2008" on June 23 *** The opening ceremony of the Olympic Cultural Festival (Qingdao) is a large-scale variety show.

The opening night party will learn from the operating model of "The Same Song" entering Qingdao in 2004, and once again "hand in hand" with CCTV. Currently, the organizers are in contact with CCTV's "China Love", "Happy China Tour" and other column teams, striving to create an "opening ceremony".

In addition to the opening ceremony of the large-scale variety show and the romantic wedding ceremony at sea and other major sections, the Ocean Festival also carefully prepared a sea fishing competition, popular science display, the 15th Qingdao (Shinan) Sea Love Tourism Festival, Olympic star selection and other themed activities.

Qingdao Carrot Festival

Hold time: 9th to 15th day of the first lunar month

Hold location: Children's Park, Contemporary Plaza

Main activities: opening ceremony, radish art carving competition, folk handicraft production competition, Lantern Festival production exhibition review, closing ceremony, etc.

The opening ceremony of the Qingdao Radish Fair and the Radish Art Sculpture Competition kicked off with the sound of gongs and drums. Various artworks carved from radishes were colorful, attracting visitors to stop and watch, and linger on.

It is understood that the organizer arranged various forms of cultural and economic activities during the week-long Carrot Fair. Students from some technical school chef classes came to the scene to show off their cooking skills, and some students from restaurants The manager offered to recruit him as a new employee on the spot, and the Carrot Club played the role of a job fair.

During the Carrot Fair, there will also be folk handicraft production competitions, special cultural activities for children and the elderly, and various calligraphy, painting, and photography competitions.

Oktoberfest originated in Germany. In October 1810, it was a grand celebration held to celebrate the wedding of Prince Ludwig of Bavaria and Princess Hils of Saxony. Since then, Oktoberfest has remained as a traditional folk festival in Bavaria. Since then, people have continued this enthusiasm and held the event year after year.

The three most famous beer festivals in the world are the London Beer Festival in the United Kingdom, the Denver Beer Festival in the United States, and the Munich Oktoberfest in Germany. They are household names abroad and are praised by European and American beer experts as - every It’s a party that every beer lover should go to at least once.

Beer Festivals Around the World

The China International Beer Festival opens on the last Thursday of July every year and lasts for 12 days

July 16-30 The hometown of Japanese and Chinese beer - Harbin Beer Festival

Great Britain Beer Festival from August 1st to 5th

Tsingtao Beer Festival from August 12th to 27th

Oktoberfest from September 16th to October 1st

September 28th to 30th and Stockholm Oktoberfest from October 5th to 7th

Origin of Oktoberfest

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Oktoberfest originated in Germany and has a history of more than 100 years. There are generally two theories about its origin. It is said that in 1810, Prince Ludd of Mavaria got married and held a horse racing event. After the horse racing event, people drank beer to celebrate. This celebration was followed and became today's Oktoberfest. Another theory is that local farmers drank beer to celebrate the harvest of barley and hops.

In 1810, Bavaria's crowned prince Ludwig and Princess Therese got married in October of that year, and the official celebration lasted for five days. People gathered on the lawn outside Munich to sing, dance, watch horse racing and drink beer. Since then, this popular event has been continued and passed down to this day. The third Saturday in September to the first Sunday in October every year is fixed as the Oktoberfest. As of 2004, except for interruptions due to war and cholera, Oktoberfest has been held for the 170th time.

China’s Oktoberfest

Since China has beer, the Chinese have also known Munich. Some beer advertisements even say this: Very German, very German!

China's Beer Festival first started in Qingdao in 1991 and has been held for 16 times this year; Dalian's "China International Beer Festival" has also been held for 8 times; Harbin Beer Festival has been held for 4 times, and the remaining There are also Yanjing Beer Festival, Xi'an Beer Festival, Tianjin Beer Festival, etc., where a hundred flowers bloom and a hundred schools of thought contend. Domestic beer festivals are mainly held in July and August. This season is summer and the peak season for beer sales, so everyone has to compete to be the first to show up frequently. The contents and forms of each beer festival are diverse.

Denver Oktoberfest, USA

As a multi-ethnic country, the German immigrants who came to the United States naturally brought the tradition of Oktoberfest to the Americas. Later, people of other ethnic groups also They all used this as an excuse to participate in this traditional German festival and drink beer. A three-day pass ranges from US$30 to US$50 depending on the activity. The price of purchasing a three-day pass is US$145, which saves US$20 compared to buying a single day pass. If you go to its official website to apply for membership, you can also purchase a regular ticket. Get an additional $20 off $145.

London Beer Festival

The London Beer Festival began in 1978 and will be held again in 2005 at the Olympia Exhibition Hall in west London. The UK is another big beer country besides Germany, and west London is the center of British beer, so it is now known as "the largest pub in the world". You will be able to taste a wide variety of beer with different flavors. The beers are even unique, such as spiced beer with heather, and flavored beer with honey and banana. All drinks are made by hand in small workshops, mostly from the UK. Single-day tickets range from ￡6 to ￡7, and the pass is ￡17.50.

Oktoberfest customs

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Oktoberfest in Munich is famous not only because it is the largest folk carnival in the world, And also because it completely retains Bavarian folk style and customs. People use gorgeous carriages to transport beer, drink happily in the huge beer tent, and enjoy the folk songs and intoxicating love songs played by the Bavarian brass band. While people enjoy delicious food at the Oktoberfest, a series of colorful entertainment activities are also held, such as horse racing, shooting, juggling, various entertainment activities, drama performances, ethnic concerts, etc. While people add a festive and joyful atmosphere to the festival, they also fully demonstrate the enthusiasm, boldness and vitality of their nation.

On the morning of the first day of the festival, parades from Bavaria, other German states, Austria, Switzerland, and France gathered together. People dressed in colorful national costumes and traditional costumes greeted the mayor of Munich and the wine Led by the magnificent carriage decorated with flowers and ridden by the factory owner, the majestic and majestic crowds of people flocked to Delise's meadow. At 12 noon, with the 12-gun salute, drums were playing, colorful flags were flying, and people were excited. After the mayor made a brief speech, he opened the first keg of beer, and the Oktoberfest kicked off amidst roaring cheers. At this time, beer girls in traditional costumes use single-eared wine glasses to continuously deliver fresh beer to eager drinkers. Many Bavarians wearing buckskin shorts, vests and other national costumes walked through the streets holding beer glasses in their hands. They shouted "Cheers" to everyone they met, and the atmosphere was very lively.

At the beginning of October, Munich already had a slight autumn coolness, and the entire street was colorfully decorated with colorful lights. In the festival square, hundreds of tents of various sizes are lined up. There is a dazzling array of goods for sale here, and the sounds of hawking come and go. People sat back to back, drank happily, sang and danced impromptu to the accompaniment of music, and even jumped on the table to congratulate each other.

During the festival, it is stipulated that beer will be served until 10:30 every night, and the band will play popular music at 10:45 to urge people to leave. At this time, thousands of drunken tourists would protest in unison, and the cleaning lady had to put the chairs upside down on the table. For those tourists who refused to leave for a long time, the security guards had to push them to the exit and force them to let them go. leave.

On weekdays, the outstanding impression given by Germans is that they have a serious and rigorous work attitude, obey orders, observe discipline and have strong principles, but they seem to lack humor and enthusiasm. However, at Oktoberfest, one can discover another side of Germans that is lively and enthusiastic. In particular, the persistence and pride shown by Bavarians for their own culture and traditions have left a deep impression on people from all over the world.

This is known as one of the largest festivals in the world, attracting more than 7 million tourists every year, drinking more than 6 million liters of beer! I didn’t expect that Germans, who I have the impression of being strict, actually have such a warm and hospitable side. During the 16-day Oktoberfest, a large tent with tens of thousands of seats is erected in Theresa Square every year to provide tourists with beer and German food. Amusement facilities such as a Ferris wheel are erected outside the tent. Interspersed with parades and folklore activities in medieval costumes.

There is no nation in the world that loves beer more than the Germans. The extent of their "binge drinking" is astonishing just from the data. The world's largest festival, according to Munich According to statistics from the tourism authority, this festival attracts more than 6 million tourists every year, who eat an average of 200,000 sausages, 600,000 roast chickens and drink 6 million liters of beer. During the two-week Oktoberfest, Germans drank and ate a total of 13,528 kilograms of food, which is enough to last one person for 10 years. Last year, in 2003, about six million people crowded into 14 tents on about 31 hectares of grassland and drank about 5.7 million liters (1.5 million gallons) of German beer. All the beer greenhouses in Teresa Square are temporarily built. Each greenhouse is about 2,000 square meters and has an independent stage and beer sales counter. People sit on traditional long benches and long wooden tables, enjoying world-famous German beer and roasted pig legs with local characteristics. In addition to drinking, the streets are decorated with lights and a parade of seven major wineries in the city. The teams also took to the streets singing and dancing. There are also many folk activities, such as concerts and circus performances, as well as many vending stations and amusement facilities, such as carousels and Ferris wheels.

Beer was served until 10:30 pm, when the band played music urging people to go home. The activities in Teresa Square ended at 11 pm, but many tourists were still unsatisfied and lingered. Many people still Will move to a tavern open all night to continue the stall. When approaching the Munich Beer Tent venue, you will see more than ten large beer tents (Beer tents) opened by various well-known beer companies and restaurants. Although they are called tents, each tent is like a small dome. Because the project is as huge as building a house, in order to accommodate thousands to tens of thousands of people every night, each beer house has gone to great lengths to meet the needs of different tourists. Since mid-July, they have started to build giant sheds. , all decorated with their own characteristics. More than a dozen beer tents can accommodate more than 90,000 seats. Each beer manufacturer will display their beer in the tent. Everyone sings, dances, and eats grilled chicken, grilled fish and Big Mac in the beer tent. Bread Pret-zel, and many beer tents also have stages for band performances. Every night there will be bands performing some familiar German songs, as well as parades in medieval costumes and traditional songs and dances. But the most attractive thing is the many various amusement facilities outside the beer shed that are suitable for the whole family, such as carousels, pirate ships, rotating beer cans, large Ferris wheels, rotating swings, roller coasters, haunted houses and other amusement facilities. There are also tourist attractions The small stalls of German imperial cuisine allow people of any age to have fun at Oktoberfest! In addition, at night, colorful lights illuminate the entire venue, and you can feel that Munich becomes more and more beautiful as the night goes on. The giant Ferris wheel is the best place to overlook the Oktoberfest venue.

Qingdao International Beer Festival

Qingdao International Beer Festival, 17 years old this year, the baby who was born has grown into a young man in his prime.

From a small local festival to the largest beer event in Asia, the development and growth of Qingdao Beer Festival is in line with the pace of Qingdao's economic and social development.

“You couldn’t drink foreign beer in the first few sessions.” Gao Zhong, a Qingdao citizen who has participated in drinking competitions since the first Oktoberfest and won eight championships and is known as the “Beer King,” told reporters bluntly , with the increasing internationalization of Oktoberfest, you can now drink more and more international brand beers.

It is reported that the first Oktoberfest was held in the southwest corner of Zhongshan Park in 1991 and was hosted by Tsingtao Beer Group. Most of the visitors were breweries from Laizhou, Weihai and other provinces.

Zibo native Zhu Quansheng, who has participated in the Oktoberfest every year, has no deep impression of the first three Oktoberfests. He accurately remembers the first time he drank imported foreign beer at the Oktoberfest, which was at the 4th Oktoberfest in 1994.

Since then, more and more foreign beers have appeared at the Oktoberfest. In 2006, the 16th Beer Festival introduced 45 beer brands, including 41 foreign brands.

This year’s Oktoberfest also features 45 world-famous beers, including 9 of the world’s top ten beers such as Budweiser from the United States, Carlsberg from Denmark, Braun from Germany, Beck from Germany, Newcastle from the United Kingdom, and Asahi from Japan. in.

“The Qingdao Beer Festival is becoming more and more international.” Ma Gengcun, a researcher at the Qingdao Academy of Social Sciences, thinks so after comparing the beer brands that have participated in the festival for 17 years.

There were also more international faces attending the Oktoberfest. Former Australian Prime Minister Hawke set a record of drinking 1,420ml of beer in 11 seconds when he was young. At the 2001 Oktoberfest, Gao Zhong told him face to face that he could drink 1,500 ml of beer in just over 8 seconds. Hawke smiled: "I'm already old. I'm no longer as young as I was when I was young."

The reporter found that from which time, photos of foreign girls or boys holding up large glasses of beer began to dominate the scene. The core position of the opening ceremony publicity report.

Looking at the changes at the Oktoberfest, civilization and rationality are obvious.

“Back then, bicycles were parked in a large area, and many motorcycle owners took the opportunity to solicit customers to make money. The chaos was like going to a market.” Ma Gengcun, who had not been to the Oktoberfest once, told reporters that now when he goes to the beer city, most people are driving. Private car, taxi or bus.

With the "replacement of shotguns with cannons" in transportation, traffic order has also made a qualitative leap. In the past, cars were crowded with people, causing collisions and scratches from time to time. Nowadays, the traffic flow in Beer City is in order, and the civilized travel quality of citizens and tourists has been significantly improved.

Social progress can be seen in bits and pieces. Wang Desheng, who has been responsible for the sanitation and cleaning work in the beer city for ten consecutive years, said that tourists have become more and more respectful of them, and people have begun to take the initiative to throw garbage into the trash cans.

“To say that the thing that cannot fully play its role in the beer city is the sobering room.” Lin Xingyu, chief consultant of the Oktoberfest, told reporters that the Oktoberfest organizing committee set up the sobering room out of humane considerations. . Since people are drinking more and more civilized and rationally, Beer City decided to cancel the sobering room this year.

The reporter also learned that the Beer City will set up a charity sale in the city for the first time this year. All proceeds from the charity sale such as celebrity calligraphy and painting, craft gifts and other donations from all walks of life will be used for public welfare undertakings.

In addition, the entertainment projects in Beer City have also increased a lot. In addition to the original 16 amusement facilities, the "2007 Beer Carnival" also added 17 new amusement equipment and 17 game booths worth nearly 300 million yuan.

Compared with the earliest street stall game of "taking a bamboo trap to make a gadget", the "play" here has reached the international first-class level.

There is an Oktoberfest souvenir sales booth at the east gate of the Beer City. The store manager, Ms. Li, introduced a small mahogany beer barrel to customers in detail. During this period, several citizens bought several sets of unique wine bottle openers.

“Oktoberfest souvenirs only emerged later.” Lin Xingyu said that except for the first Oktoberfest, which was sponsored by a company, subsequent Oktoberfests have been transferred to the name of the government and are managed by the government. With the deepening of the reform concept, the Oktoberfest has begun to gradually introduce partners. Currently, it adopts a government-led, market-oriented operation mechanism: ticket sales are contracted by specialized companies; party performances are organized by professional companies; and the recreational facilities in the Beer City are also Some companies invest in the introduction and operation.

After 17 years, from the early 1990s when the reform trend was raging to today, market-oriented thinking has deeply penetrated into the business philosophy of the Oktoberfest. More than 10 years ago, who would have dared to implement a differentiated pricing strategy of 10 yuan for tickets during the day and 20 yuan at night?

The international Oktoberfest is also an international business opportunity. Peng Bin, general manager of Qingdao Zhihe Business Company, met several current regular customers at the Oktoberfest. Mr. Jin of Korea Mirin Co., Ltd. mainly deals in agricultural and sideline products. He met Peng Bin at the 2004 Oktoberfest. Since then, the garlic sprouts and carrots distributed by Peng Bin have switched from domestic trade to foreign trade, and are exported to South Korea through Milin, with a trade volume of tens of millions of yuan every year.