Traditional Culture Encyclopedia - Tourist attractions - What channels do China's international travel agencies mainly use to carry out international inbound tourism business?

What channels do China's international travel agencies mainly use to carry out international inbound tourism business?

In the international inbound tourism business, indirect sales channels are widely used because of tariff barriers, insufficient funds and technology of enterprises, insufficient publicity and low visibility. There are three main types: one is the exclusive channel strategy, in a tourist market (country or region), only one travel wholesaler is found as its exclusive agent or general agent there. This channel strategy has low sales cost and stable cooperation between the two parties, but it will lead to narrow market coverage and high market risk of travel agency products. Second, a wide range of sales channel strategies. It refers to a channel strategy that products are widely distributed to various retailers through operators to meet the needs of tourism consumers. Its advantages are wide sales range and wide contact area; Its disadvantages are high sales cost and unstable cooperative relationship. Third, selective marketing channel strategy, that is, from a large number of tourism agents in a market, select a few agents with strong promotion ability, wide business scope and high credibility, and try to establish a relatively stable cooperative relationship with them. Its advantages are low sales cost, wide market coverage and stable cooperative relationship; The disadvantage is that it is difficult to implement and has certain risks. At present, travel agencies in China generally feel that the number of tourists is insufficient, and they all want to establish relations with more foreign travel agencies, so they adopt a wide range of sales channel strategies. Adopting this sales channel strategy has produced many bad consequences, so we need to pay attention to many problems.