Traditional Culture Encyclopedia - Tourist attractions - What channels do China's international travel agencies mainly use to carry out international inbound tourism business?
What channels do China's international travel agencies mainly use to carry out international inbound tourism business?
In the international inbound tourism business, indirect sales channels are widely used because of tariff barriers, insufficient funds and technology of enterprises, insufficient publicity and low visibility. There are three main types: one is the exclusive channel strategy, in a tourist market (country or region), only one travel wholesaler is found as its exclusive agent or general agent there. This channel strategy has low sales cost and stable cooperation between the two parties, but it will lead to narrow market coverage and high market risk of travel agency products. Second, a wide range of sales channel strategies. It refers to a channel strategy that products are widely distributed to various retailers through operators to meet the needs of tourism consumers. Its advantages are wide sales range and wide contact area; Its disadvantages are high sales cost and unstable cooperative relationship. Third, selective marketing channel strategy, that is, from a large number of tourism agents in a market, select a few agents with strong promotion ability, wide business scope and high credibility, and try to establish a relatively stable cooperative relationship with them. Its advantages are low sales cost, wide market coverage and stable cooperative relationship; The disadvantage is that it is difficult to implement and has certain risks. At present, travel agencies in China generally feel that the number of tourists is insufficient, and they all want to establish relations with more foreign travel agencies, so they adopt a wide range of sales channel strategies. Adopting this sales channel strategy has produced many bad consequences, so we need to pay attention to many problems.
- Related articles
- How to get from Suzhou to Hengdian?
- Where does the Oriental Star start and come from?
- Sha Yi asked Kun how old he was to get married. After listening to his answer, the fans were relieved. Why?
- How about Ganzhou National Day International Travel Service Co., Ltd.
- What impact will travel agencies and online travel companies have on the tourism market when they resume special train services?
- Do you have any good suggestions for going to Beidaihe in Qinhuangdao for two or three days on May Day? You'd better be more specific about your travel itinerary.
- XiĄŻan weather and temperature in October, what to wear
- Kara army human grassland introduction Kara army grassland tourism introduction
- The handwritten newspaper of civilized tourism is simple in content.
- Six essays on spring outing for third graders of about 300 words