According to the pricing system of airline revenue management, when is it easy to buy cheap air tickets?

According to the principle of airline revenue management pricing system, there will be tickets with different prices in different time periods. I will give the following answer to this question according to my understanding and relevant experience.

According to this problem, if you want to know when it is easy to buy cheap air tickets, you need to have a simple understanding of the pricing system of airline revenue management. Next, I will briefly talk about it here. The following language may be more objective. Please simply understand and refer to them. If you have no patience, you can go straight to the second point.

First of all, revenue management pricing system is one of the key management tools for airlines to maximize revenue. Briefly introduce its basic principle and usage.

Revenue management pricing system is based on market demand, air ticket sales trend, airline route network and other factors, through data analysis and prediction, to adjust air ticket prices and achieve revenue maximization and optimization. The revenue management department of airlines analyzes the price elasticity and total market demand through various algorithms and data tools, and formulates different price schemes. In the specific application of revenue management pricing system, airlines generally set several different price levels and gradually increase prices according to flight reservations. For example, a flight can set three different price levels. If more people start booking this flight, the price will rise gradually until the final price is reached. If the number of reservations is reduced, airlines may offer promotions or lower fares to attract more customers. Usually, in view of these situations, airlines will have special personnel to analyze and report passengers and markets, so as to better operate airline ticket sales business. The following picture is a preview of the analysis report of an airline in the market. In the process of pricing, airlines will also consider many factors, such as passengers' destinations, tourist seasons, international oil prices, transportation costs, and competitors' pricing strategies. Considering these factors comprehensively, the revenue management team of airlines will make optimal decisions for different price levels and determine the ticket price to maximize revenue. Generally speaking, revenue management pricing system is a management tool to help airlines maximize revenue, and its core idea is to optimally adjust air ticket prices according to market conditions and demand, so as to maximize revenue.

Second, according to the airline's pricing system, when is it easy to buy a cheaper ticket? (1) First of all, compared with holidays, winter and summer vacations and other popular periods, the air tickets on weekdays will be relatively cheaper.

Secondly, airlines usually launch promotional tickets in the off-season, such as before the Spring Festival in winter, because they need to attract more customers to fly. The ticket prices in off-season and peak season are completely different market conditions. Take the flight from Dazhou, Sichuan to Shanghai as an example. Before and after the Spring Festival, people want to go home for the New Year, and then go back to big cities to continue their hard work after the New Year. This period is the peak season, and the passenger attendance rate is very high. Airlines don't have to consider sales at all, so during this period, airlines will raise the ticket price appropriately to increase profits. For this flight, if it is outside the holiday of autumn and summer, May Day or National Day, especially the flight from Shanghai to Dazhou, the attendance rate is very low, but the flight has to be sent. Therefore, in order to save sales and costs, airlines usually increase the attendance rate by introducing special fares or lowering the ticket price, with small profits but quick turnover. (2) Under normal circumstances, it is more cost-effective to book air tickets in advance.

Because airlines will lower the ticket price to attract reservations when the booking volume is low. However, for urgent travel needs, airlines usually release cheaper ticket prices at night or on weekends. Similar to popular flights, some flights are more uncertain, sometimes there may be many passengers, but sometimes there are few passengers and there is no fixed time rule. In this case, if you book the flight in advance, the ticket price will often be cheaper. Because airlines are not sure whether the flight attendance rate can reach the highest when the departure date is near, they usually give priority to reducing the flight price, improving the attendance rate and allowing more passengers to choose their own flights. (3) With regard to booking air tickets in advance, I also summarized some tips based on my real experience, as follows:

For the more popular flights, the itinerary is properly arranged. If conditions permit, you can book air tickets two to three months in advance, because most of the time, airlines usually don't worry about the availability of seats on popular flights. Basically, the class is full. When we are near to travel, we will either sell out or the remaining seats will be temporarily increased in price. In addition, if it is a less popular flight, or a flight that is not very popular in some time periods (such as flights from some remote areas to big cities on the eve of the Spring Festival), if you book about one month in advance, you will generally enjoy a relatively favorable price. In addition, because these flights are usually unpopular, there will not be too many passengers, so there will still be many empty seats a few days or a week before the flight takes off. At this time, in order to increase sales and reduce costs, airlines usually temporarily release some special fares, which are far lower than the normal ticket prices. Therefore, for relatively unpopular flights, you can pay more attention to the price changes of air tickets about a week in advance. (d) Several preferential time periods for purchasing air tickets summarized by individuals.

Generally speaking, air tickets in the morning on weekdays will be more expensive than air tickets in the afternoon. Because the passengers who leave in the morning are generally business passengers, and in this case, the ticket price is basically reimbursed by the company, so these passengers don't care about the ticket price. If those passengers leave in the afternoon or at night, they usually travel by themselves, and the money for air tickets must be borne by themselves. So most people are more concerned about the price, so airlines will set the ticket price lower, which makes it easier to lose weight. And tickets on Monday, Friday and Sunday will be more expensive. Because these days are usually the time when business travelers are concentrated, this is the law that I personally found. In addition, as mentioned earlier, many flights are purchased as early as possible. Because the earlier the itinerary is customized, the greater the chance of changing the ticket and the higher the possibility of being unable to travel, so these airlines can easily earn refund fees and change fees, and the vacant seats can also be sold to other passengers, thus providing value for airlines. This situation should be what many people on the Internet call the unclear demand in economics. (5) In addition, you can also combine the information of price comparison websites and ticket agents to find the most favorable air tickets.

These websites and agents usually provide options for different airlines, times and prices. You can find the most suitable air ticket booking scheme by comparing the intersection of different airlines, time and price. For example, my most commonly used Zhixing app is a very good price comparison platform, and I strongly recommend you to know about it. Zhixing APP price comparison page

The price of the same flight at different times on the same day

Finally, I hope my answer can help you, let you better understand the pricing principle and schedule when purchasing air tickets, and save more money and time for your travel!