[Mountain City: Three Strategies] Three Mountain Cities in Japan

On March 5, 2009, our reporter came to the dormitory of the Central Party School with a happy mood and interviewed Wang Aizu, Party Secretary and Director of Chongqing Tourism Bureau. Director Wang told reporters about the clear strategic positioning of Chongqing's tourism economy: "one heart and two belts", that is, the "one-hour economic circle" will be built into the "western tourism distribution center", and the northeast and southeast of Chongqing will be built into the "Three Gorges Golden International Tourism Belt" and "Folk Eco-tourism Belt" respectively. Chongqing enjoys superior geographical advantages, rich tourism resources and profound Bayu culture. Director Wang is full of confidence in the great development and promotion of Chongqing's tourism industry, and introduced the strategic deployment of "big projects, big investment, big marketing" and "three big ones".

Chongqing tourism achieved a "good start" in 2009.

"In June 2009, the number of tourists reached13.47 million, an increase of 160% year-on-year, which achieved a good start," Director Wang said excitedly, pointing to the statistics in the chronicle. Although the global financial tsunami struck, Chongqing's tourism industry developed rapidly. In 2008, the number of tourists in Chongqing exceeded 654.38+billion, and both domestic and outbound tourism were booming, while inbound tourism was slightly inferior, reaching more than 860,000. In view of the unbalanced development of the three major tourism markets, Chongqing has issued a series of policies with more employment and strong attraction. After the Wenchuan earthquake, Chongqing issued document 22 1, and Director Wang said that "this is the most favorable document in China". First, policy incentives; The second is to increase the investment attraction of tourism projects; Third, scenic spots reduce tickets; Fourth, vigorously marketing; Fifth, according to the tourism format, adjust the tourism structure and vigorously develop self-help tours. After the project started, it was greatly welcomed by Chongqing citizens.

Chongqing has obvious advantages in tourism.

Chongqing is located in the upper reaches of the Yangtze River. Geographically, Chongqing happens to be in the center of China's territory, connecting the north and the south from east to west. It is the only comprehensive three-dimensional transportation hub and material distribution center in western China.

"One hour economic circle" voyage. Chongqing is the geometric center of the main tourist attractions in the west. The voyage from Chongqing to famous scenic spots in neighboring provinces is basically around 1 hour: 1 hour to Jiuzhaigou, Sichuan, 45 minutes to Huangguoshu Waterfall, 40 minutes to Xi 'an Terracotta Warriors, 1 hour to Lijiang, Yunnan, 20 minutes to Lhasa, Tibet, 50 minutes to Zhangjiajie, Hunan, and 1 hour to Yichang, Wuhan, Hubei./.

Railway hub. Chongqing is the fifth largest railway hub in China after Beijing, Guangzhou, Shanghai and Wuhan as determined by the Ministry of Railways. After the railway speed is increased to 380 km/h, it will run at 350 km/h, and the journey from Chongqing to Chengdu, Kunming, Xi, Wuhan, Lanzhou, Guangzhou, Beijing and Shanghai will be 1, 2, 3, 4, 5, 6, 7 and 8 hours respectively, forming an "eight-hour southwest" railway traffic pattern.

"One big and three small" aviation layout. Chongqing Civil Aviation Airport will form a pattern of "one big and three small". "One Big" refers to Chongqing Jiangbei International Airport. On the basis of opening a number of international routes, a number of routes such as Los Angeles and Tokyo have been opened recently, which will be built into an international commercial gateway hub airport. In 2008, the passenger throughput reached1150,000, an increase of nearly 8% year-on-year, and it is expected to reach130,000 this year. "Three Small" refers to the active development of Wanzhou Wuqiao Airport, Qianjiang Baizhou Airport and Chongqing Northeast Branch Airport Wushan Airport. Bai Zhou Airport will be opened to traffic on May 6th this year. Director Wang said excitedly that after the opening of Wushan Airport, you can not only witness the water scenery of the Three Gorges on a 10,000-ton luxury cruise ship, but also take a bird's eye view of the Three Gorges from the air with reference to the practice of the Colorado Grand Canyon in the United States.

Chongqing's tourism resources are rich, complete and unique. Chongqing has a number of world heritage sites and national tourist attractions, such as the magnificent Three Gorges of the Yangtze River, the passionate landscape city, the exquisite Dazu stone carvings, the beautiful Wujiang Gallery and the magical Wuling scenery.

The characteristics of Chongqing's tourism resources are as follows: First, the quantity is large. By the end of 2007, there were 70 national A-level scenic spots, world cultural heritage 1, world natural heritage 1, national industrial and agricultural tourism demonstration sites 18, 6 national scenic spots, 4 national nature reserves, 20 national key cultural relics protection units, 6 national historical and cultural towns and national forests. Second, the characteristics are outstanding. There are about 400 tourist resources with development value. These resources are relatively concentrated around "landscape city, Three Gorges of the Yangtze River, Dazu stone carving, Wujiang gallery, Wuling scenery" and "4+ 1" tourism products, each with its own characteristics.

Strong tourist reception ability. By the end of 2007, there were 309 travel agencies (including 27 international travel agencies), 2 tourist star hotels19, and 5-star tourist hotels 1 1 (3 to be evaluated) in Chongqing. 14 internationally renowned hotel management group entered Chongqing; 85 tourist boats registered in Chongqing (including 33 foreign-related tourist boats); 640 tourist vehicles; There are more than 6,543,800 direct and indirect employees and 6,780 tour guides in the city. At present, 19 counties (autonomous counties) in the city have been awarded the title of "China Excellent Tourism City". Wushan County was awarded the title of "Strong Tourism County in China".

"Three Strategies" of Tourism Development

In order to give full play to its advantages, Chongqing's tourism industry has put forward "three strategies" to develop tourism: big projects, big investments and big marketing. Adhering to the three strategies is an important means to accelerate the development and sustainable development of Chongqing's tourism economy.

1, seeking a breakthrough with big projects. During the Eleventh Five-Year Plan period, Chongqing's tourism industry will closely focus on the Three Gorges of the Yangtze River, the landscape cities including the five directions and ten springs, Dazu Stone Carvings, Wujiang Gallery and Wuling Scenery "4+ 1", and strive to undertake a number of influential and large-scale projects every year to promote great development. Director Wang told reporters that the "hot spring capital", which once blossomed everywhere, has now been compressed into several major projects of "five sides and ten springs" and has become a fertile ground for enterprises to compete for investment, attracting funds11300 million yuan in half a year. In 2008, the actual investment in tourism construction in the whole city was 654.38+0.24 billion yuan, and the accumulated investment in the construction of "five directions and ten springs" was 3.24 billion yuan. At present, we should focus on five projects with an investment of 65.438+0 billion yuan and five projects with an investment of 5 billion yuan, as well as the construction of "Sun Project" (654.38+00 tourism infrastructure, 20 five-star luxury cruise ships, 30 five-star hotels and 40 scenic spots) and "One Circle and Hundred Springs".

2. Strong foundation and large investment. In terms of large investment, adhere to the government's investment orientation, effectively increase investment attraction, and realize diversification of investment subjects, investment projects and sources of funds; We will continue to make use of platforms such as China Three Gorges International Tourism Festival, Shanshui City Tourism Festival and Western Tourism Industry Expo to intensify project planning, packaging and investment attraction. In terms of investment focus, it is mainly inclined to "4+ 1" tourism products, focusing on tourism products, tourism infrastructure construction and tourism scenic spot construction. In addition, we should vigorously implement the "three hundred" project with the help of five major theme year activities, such as ecology and rural areas.

3. Promote the image of the tree. In terms of large-scale marketing, we should make full use of government, market and government+market, increase in-depth marketing in overseas markets and domestic markets such as Pearl River Delta, Yangtze River Delta and Bohai Rim, and promote the coordinated development of the "three major markets" of domestic tourism, inbound tourism and outbound tourism. Firmly establish the concept of big Chongqing, big tourism, big market and big marketing, and strive to build a media promotion and marketing platform, celebrity promotion and marketing platform and famous festival activities to passionately market Chongqing tourism. First of all, the activity marketing of tourism theme year. Chongqing Tourism Economic Leading Group designated 2008 as the year of rural tourism, 2009 as the year of ancient town tourism, 20 10 as the year of hot spring tourism and 201/kloc-0 as the year of urban tourism. Followed by tourism festival marketing, two major festivals are launched every year, namely the Three Gorges International Tourism Festival and the Shanshui City Tourism Festival. The festival highlights the theme of "seeking capital for beauty, creating wealth for wisdom, and finding a platform for elements", and builds a holiday brand to make it lasting, dynamic and never ending. Third, vigorously promote tourism culture. Focus on promoting the "Ten Ones" project of tourism culture, so as to fully reflect the moral foundation, value orientation, artistic charm and humanistic spirit of Chongqing tourism, deepen the cultural connotation of tourism products and expand its influence.

Building "4+ 1" tourism products

Implementing the "three big" strategy is to create "four big" tourism products.

First, the Three Gorges of the Yangtze River. After the "Gorge Out of Pinghu", a 10,000-ton luxury cruise ship shuttles through the Three Gorges, allowing visitors to have a panoramic view of the beautiful ecological scenery of the Three Gorges. China government attaches great importance to the development of tourism in the Three Gorges of the Yangtze River. The State Council issued Document No.3 specifically for the development of Chongqing, and made it one of the important contents to build the Three Gorges Golden International Tourism Belt. According to Shao Qiwei, director of China National Tourism Administration, this is the first time that Chongqing tourism has appeared in the the State Council document, and the Three Gorges of the Yangtze River has been built into an eco-tourism demonstration zone. Chongqing Communications Tourism Investment Group has integrated the tourism resources of "7+4" scenic spots in the Yangtze River ("7" refers to Baidicheng, Fengdu Famous Mountain, Shi Baozhai, Zhangfei Temple, Little Three Gorges, Shennvxi, Baiheliang and other scenic spots in the Yangtze River, "4" refers to Qinglong Waterfall, Tiankeng Sew, Hongchiba, Ningchang Ancient Town and other scenic spots in the Yangtze River), forming a unified brand and overall image of the Three Gorges tourism. After the "Gorge Out of Pinghu", many magnificent landscapes were born, which were full of great temptations for tourists at home and abroad. Among the great rivers in the world, the Three Gorges of the Yangtze River deserves to be regarded as the most spectacular and attractive tourist products.

Second, the landscape city. As a famous historical and cultural city, the main city of Chongqing has a profound cultural heritage; As a "mountain city, river city, city that never sleeps", its local characteristics are distinct; As a modern metropolis with "beautiful scenery, delicious food and beautiful springs", the theme image is beautiful. Chongqing vigorously develops urban tourism products such as mountain city night scenes, urban customs, exhibition economy, etc. , and launched a landscape urban tourism with the theme of "beautiful city, city of mountains and rivers", a historical and cultural tourism featuring Bayu culture, a red tourism represented by Hongyan spirit, a cultural tourism with the storm of the Anti-Japanese War as the main line, an "eight-show" tourism with the background of "two rivers and four banks" and the night view of mountain cities, and Guo Moruo's "Mountain City and Sky Street" with five directions and ten springs, which added some poetry to colorful Chongqing.

Third, Dazu stone carving. It is the key project of "Big Project". Located in Dazu County, Chongqing, the Buddhist Mo Yan sculpture and stone carving art group is one of the four great grottoes in China. 1999 is listed as a world cultural heritage by UNESCO, and it is also the only valuable tourism wealth listed as a world cultural heritage in Chongqing. Up to now, Dazu stone carvings have been declared as 75 grottoes for cultural relics protection, with more than 50,000 statues and 65,438+10,000 inscriptions. They are large in scale, exquisite in skill and far-reaching. They are unique and have distinctive religious, ethnic, folk and local characteristics. "Every stone is wonderful at every moment". They are known as "the art palace in the field and the stone carving Bible in the East".

Fourth, Wujiang Gallery+Wuling scenery. Folk eco-tourism mainly combines the eco-tourism and folk culture of southeast Chongqing, Zhangjiajie and Guizhou provinces. With Wujiang Waterway as the main axis, Wuling Mountain as the carrier, ethnic customs as the connotation, Yuhuai Railway and Yuxiang Expressway as the link, and Wujiang Gallery+Wuling scenic tourism in southeast Chongqing, it is a perfect combination of mountains, water, rocks, Gorges and valleys in Chongqing. Typical scenic spots include the world natural heritage karst geological wonder Wulong Furong Cave, Tiansheng Third Bridge, fairy mountain Scenic Area, Qianjiang Xiaonanhai, the earthquake site of National Geopark, which is majestic and steep. As a border region where ethnic minorities live in compact communities, its distinctive natural landscape, unique ethnic customs, rich history and culture and profound humanistic background are all very attractive.

Strengthen the regional connection of tourism competitiveness

When talking about the comparison between Chongqing and neighboring provinces, Director Wang said that compared with Sichuan, Yunnan and other major tourist provinces, Chongqing has a big gap and great pressure. Director Wang said that in recent years, Chongqing has gradually improved its tourism investment, scenic spot construction, tourism products and personnel training, and is moving towards the goal of building a tourism distribution center in the west. Planning, planning, planning, planning, has done a lot of solid work, learned the essence of neighboring brother provinces, accelerated development, and followed the trend. Director Wang is full of confidence. In recent years, the concept of "grand tourism" has gradually taken root in people's hearts. Therefore, Chongqing and neighboring provinces and cities actively implement regional linkage to promote sales, increase resource enjoyment and promote tourism development. Chongqing forms a tourist route with Xi 'an, Jiuzhaigou, Chongqing and the Three Gorges of the Yangtze River, and another route with Yunnan, Guilin, Guiyang, Jiuzhaigou, Zhangjiajie, Chongqing and the Three Gorges of the Yangtze River to jointly promote scenic spots. As soon as Chongqing-Guizhou Expressway was opened, Chongqing, Guang 'an, Zunyi and Guiyang integrated red tourism resources, and took the lead in packaging and launching boutique routes connecting many red tourist attractions across the country, which were favored by go on road trip tourists. The tourism resources of Chongqing, Xiamen and Guilin are highly complementary, and the three places have joined hands with airlines to launch "mountains, seas and gorges" tourism products, forming a new tourism pattern of "golden triangle in the air". For a long time, Chongqing and Hubei have jointly carried out joint law enforcement activities on the Three Gorges tourism to improve the quality of the Three Gorges tourism. After the signing of the "three links" agreement between the two sides of the Taiwan Straits, Chongqing was listed as the second batch of cities with direct flights to Taiwan Province Province.

Destination city. In June this year, Chongqing Municipality and China National Tourism Administration jointly held the first China Western Tourism Industry Expo with other western provinces 1 1.

West Expo invites customers at home and abroad.

The first biennial Chongqing Western Tourism Expo jointly sponsored by China National Tourism Administration and Chongqing Municipal Government will open on June 6, 2008. Director Wang said that the exhibition hall will be open free of charge, with tourism resources and product introductions; There are also projects such as R&D and manufacturing of tourism products, cruise economy development forum, and construction of five-star hotels. We sincerely welcome domestic and foreign merchants and overseas Chinese businessmen to visit, sightseeing and invest in business.

Director Wang said ambitiously that with accurate positioning, clear positioning and precise policies, Chongqing has the ability and confidence to turn the mountain city into a tourist distribution center in the west.