Traditional Culture Encyclopedia - Tourist attractions - How to deal with the demand of modern international tourism market
How to deal with the demand of modern international tourism market
1. Optimize the supply structure of tourism products: according to the market demand, innovate the exhibition and interactive forms of public cultural places such as museums, libraries, art galleries, and provide diversified tourism products and services to meet the needs of different tourists. For example, promote the innovation, development and upgrading of world-class cultural tourist attractions, tourism performing arts, characteristic blocks and cultural and creative goods.
2. Innovative marketing methods: In marketing, we need to pay attention to new marketing methods, such as blind box marketing, integrated marketing of games and tourism, developing new marketing methods such as co-branded products, making good use of short videos, WeChat, Weibo and other new media marketing, and enhancing the market attention of the tourism industry with creative marketing.
3. Improve the quality of tourism service: the quality of tourism service is the core element to meet the needs of tourists. We should attach importance to the experience and feelings of tourists in the process of tourism and improve the quality and level of tourism services. This includes providing high-quality tourist service facilities, standardized tourist reception services and a good tourist environment.
4. Strengthen regional cooperation: The demand of international tourism market requires not only our unilateral efforts, but also cooperation with other countries and regions. By strengthening regional cooperation, we can promote regional tourism exchanges and cooperation, and achieve the goal of * * * sharing resources and expanding the market.
5. Training professionals: In order to better meet the needs of the modern international tourism market, it is necessary to train a team of tourism talents with international vision and professional quality. Strengthen the training and education of tourism professionals, improve their professional level and service quality, and provide a strong talent guarantee for the development of tourism.
6. Strengthen policy support: The government should increase its support for tourism and promote the development of tourism from the policy level. Including optimizing the tourism investment environment, improving tourism support policies and strengthening cooperation with international tourism organizations to promote the expansion and deepening of the international tourism market.
In short, we need to meet the needs of the modern international tourism market in many ways, constantly innovate, improve and upgrade, and promote the sustained, healthy and stable development of international tourism.
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