Shandong sea view room evaluation, let's exchange?

Tourism real estate-As a new real estate concept in China, 10 has swept through most second-and third-tier cities along the southeast coast of China for many years, and the real estate marketing with the theme of seascape has been advertised as "tourism real estate". In this context, the China "tourism real estate" sequence was added to the sea view room of Jiaodong Peninsula. After more than ten years of development and the "ant moving" distribution model, whether positive or negative, the influence has been done enough.

After 30 years of reform and opening up in China, the first batch of people who have found gold have reached the age of providing for the aged. Weihai and Yantai, as the world's living cities, are favored by this group of people for their excellent air, beautiful scenery and low-paced life. But it can be said that the "tourism real estate" in Jiaodong still lingers in the low-end market after so many years of development. Driven by vested interests, almost all the development formats in tourism real estate are tourism residential products. Although the low-cost operation of land makes the profit space of development enterprises ample, the high distribution cost and almost no bottom-line bargaining space make the development enterprises infinitely reduce the construction of landscape resources and supporting facilities. With the rapid development of seascape real estate market, deep-seated problems have gradually emerged.

First, the product attributes and development model are single.

Objectively speaking, due to the lack of sufficient theoretical support, tourism real estate is still a relatively broad concept. Tourism real estate, a so-called sea view room in Jiaodong (Qingdao Huangdao, Yantai Longkou, Penglai, Haiyang, Laiyang, Rongcheng, Wendeng and Rushan in Weihai), is almost a development model of "tourism+real estate". Using the infinite theme of "sea" to sell real estate has become the "main theme" of real estate development in Jiaodong Peninsula for a long time. Development enterprises make full use of tens of millions of tourists every year to attract property buyers and use "concepts" to guide impulsive consumption.

Due to the psychological advantages brought by the rapid development in the early stage, the development enterprises in tourism real estate, especially the small and medium-sized enterprises, are excessively profit-seeking, and they have been unable to keep up with the pace of market development in the attributes and architectural concepts of products and tourism real estate. The most important matching of tourism real estate's core values is an important factor that puzzles some sea view rooms in Jiaodong.

Second, the sales model makes Weihai sea view room cheap "virtual high"

"Our house prices are low-lying, there is no bubble in house prices, and there is huge room for appreciation" has almost become the unified caliber for development enterprises to expect future house prices to rise. Regarding the relationship between city value and real estate price, it is meaningless to compare the housing prices in third-tier cities with those in first-and second-tier cities. However, in the sales of tourism real estate in Jiaodong Peninsula, especially in the sales of surrounding sea view concept buildings, a large number of distributed "peeling" sales models take away 8%-25% or even higher profits of these enterprises every year. It is a fait accompli that real estate agents "kidnap" developers, and almost all purely export-oriented properties have become "abductees". Although the real estate enterprises in these areas are alert, driven by vested interests and lacking of marketing means, these enterprises must "go with the flow". The sales director of a real estate said that the "promotion" of real estate in the region has no bottom line (that is, the commission given by the development enterprise to the agent). Under the pressure of the agent "whoever gives a higher point will take the customer home", "everyone has begun to compete maliciously on the commission issue".

The negative impact of this vicious circle is immeasurable. From the sales level, first, the high agency commission of development enterprises leads to increased costs, and profits can only be guaranteed by raising prices; Second, China's real estate agents, especially small and medium-sized ones, are mixed. Under the trend of high profits, they use false propaganda to exaggerate the regional environment and investment value, avoid the shortcomings of regions or projects, and try their best to let a large number of "bystanders who don't know the truth" enter the market. All these will always harm the interests of consumers. In recent years, most of the negative events of sea view rooms exposed by the media are caused by these factors.

With the participation of a large number of real estate enterprises aiming at quick returns, tourism real estate projects with long-term sustained returns will have nowhere to live. Low-cost land operation can not achieve high-cost matching, and the vacancy rate can not be well utilized, making some areas with sea view rooms in Weihai become "empty cities" and "ghost towns". However, the service industry and tourism industry can't develop healthily without enough popularity.

This vicious circle makes the real estate development enterprises in these areas in Jiaodong more aware that it is almost impossible to strive for long-term cash flow and sustained popularity accumulation, so fast forward and fast out has become the best operation mode. Therefore, the sales model of ant moving is very popular in the sales network all over the country. In Beijing, Shanghai, Nanjing, Harbin and Shenyang, many real estate development enterprises in many areas around Jiaodong Peninsula are equipped with sales teams in various cities, and most of them rely on small and medium-sized intermediaries to sell their own properties in the form of leaflets.

To sum up, there are too many seascape buildings around Jiaodong Peninsula, which do not belong to the so-called price depression, but actually belong to the low "virtual high". To put it bluntly, it looks very low, but it can actually be lower. ...

Third, relatively perfect but immature urban facilities.

Speaking of the bottleneck of the development of "sea view room", we have to mention this "damn matching", which has become the main criticism object in CCTV's report on the sea view room in a certain area of Weihai. It can be said that apart from Qingdao, Yantai and Weihai, which have relatively mature urban facilities, the facilities in the areas with more hype (Longkou and Yintan ...) are not mature. Although our government has been clamoring for more supporting urban construction for many years, as a peripheral part of the city or a non-key development area, supporting facilities construction is relatively scarce. Even in many provincial tourist resorts, there is only one bus line within a 0/0 minute walking distance of many buildings/kloc, and it leaves every hour.

Resources and supporting facilities are the real core values of tourism real estate. The tourism resources of coastal cities mainly come from the ocean. For inland cities, coastal cities can be said to be step by step, and there is no shortage of tourism resources. However, the tourism resources in Jiaodong have not been fully utilized by tourism real estate. It can be said that tourism real estate still has a long way to go to build a deep tourism landscape and form a long-term sustainable supporting landscape, property and tourism products without destroying resources.

One last piece of advice: the sea view room is just a concept hype, a gimmick. The real requirement for you to choose a house is that you live comfortably and conveniently. I can tell you for sure that it is not a problem to see the sea view and eat seafood where the sea view room is promoted. Many people bought a sea view room on impulse, only to find that it was not the case at all when they stayed.

People want to buy a sea view room. First, they traveled to Sanya and felt the scenery of the south: sea, beach, coconut trees and seafood, but these were all built on mature municipal facilities. The prosperity of the city and the seascape are indispensable. Without the prosperity of the city, there will be no popularity and no normal life! Everyone says Lijiang is good, with good scenery and good environment, but no one wants to live there permanently. Sanya is inhabited because it is a city.

We are all urbanites and are used to the prosperity and convenience of the city. If we just return to the original ecological environment, no one will suffer, right? ! !