Traditional Culture Encyclopedia - Tourist attractions - What exactly do tour guides and tourism management mean?
What exactly do tour guides and tourism management mean?
A tour guide guides the tour, allowing tourists to experience the beauty of the mountains and rivers, and in the process provides tourists with help in food, accommodation, transportation, etc., and solves problems for those who may have problems during the tour. Tour guides are divided into Chinese tour guides and foreign language tour guides, which are called TourGuide or Guide in English. In our country, tour guides must pass the national tour guide qualification examination before they can work.
Today’s tour guides are generally affiliated with travel agencies or concentrated in specialized tour guide service management organizations.
According to the specific work content, it can be divided into team leader, full escort, and local escort. Generally speaking, attraction commentators also belong to the category of tour guides.
The tourism management discipline is a second-level discipline under the first-level discipline of business administration. Tourism management is an emerging discipline that studies tourism business management. With the integration of the international economy and China's accession to the WTO, China's tourism economy and tourism industry have become the most dynamic parts of China's national economy and the world's economic and industrial system. The tourism management major is a comprehensive major that intersects tourism, management, culture and other disciplines. Its goal is to cultivate senior professionals with professional knowledge in tourism management who can engage in tourism management and modern enterprise management in tourism administrative departments at all levels, tourism enterprises and institutions, and various enterprises.
Although the emergence of this discipline has only been less than twenty years in our country, with the rapid development of social economy and culture and the continuous expansion of foreign exchanges, our country’s tourism industry has developed rapidly, not only becoming our country’s first It is an important aspect of the three industries and has formed a new economic growth point. Therefore, there is an urgent need for management talents with knowledge of humanities, geography, and economics. It is under this background that the tourism management discipline gradually developed and has become an important discipline in the business management discipline system.
The research scope of this subject focuses on the study of tourism enterprise management, tourism development and tourism marketing, exhibition services and management and other business fields.
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