Characteristics of india tourism management

Abstract: The Indian government's management of tourism is very attentive and distinctive. This paper analyzes the characteristics of Indian tourism from three aspects: commercialization, informationization and networking of national organization and management. India's tourism industry is highly commercialized and the whole people participate. The Indian Tourism Bureau has set up four pragmatic institutions such as tic and VIP reception centers in various provinces and cities, which are responsible for promoting India to the world and serving visitors to India. The management of India's national tourism organization is highly networked, and the government, railways, e-ticketing and special services for foreign tourists are all integrated. These measures have effectively improved the efficiency and benefit of india tourism management. The Indian government's tourism management method is worth learning from China.

Keywords: india tourism; Commercialization; Informatization; National organization and management network

introduce

During the Spring Festival last year, I took advantage of the school holiday to go to india tourism. Although I have done some research on the Internet before, I am still a little worried about that strange country. I have the contact information of at least three budget hotels in each city, but I have no reservation. I just bought a plane ticket from Guangzhou to New Delhi and set off. During my 33 days in india tourism, I visited 13 major hot cities. I completely dispelled my original concerns and became interested in tourism management in India. I feel that India's management of tourism is very detailed and distinctive. This has important reference significance for China to develop and improve the management level of tourism.

I. Main features

(1) commercialization

No matter where you go, you will feel that many people in India are engaged in tourism and pay attention to tourism. Every time I go to a scenic spot, someone will meet me and ask,

Are you Korean, Japanese or China? In addition to full-time tour guides, there are a large number of part-time tour guides. In fact, some part-time tour guides don't really want to make money, but like to deal with foreigners and learn more about the outside world through part-time tour guides. I met some college students or college students who greeted me and introduced me to the scenic spots. I asked them if they wanted to pay, and some said whatever, just give them a little tip, and some said let me teach them to speak Chinese or something about China. Their posture and familiarity with local attractions are no less than those of professional tour guides.

Both full-time and part-time tour guides are enthusiastic and professional. The staff of many tourist attractions will generally take the initiative to guide you and introduce you to the historical heritage of these attractions and the allusions behind the sculptures. For example, a visit to the temple in Kejuraho, which reflects the palace sex and life, is beautiful and dizzying. We didn't have enough time to think it over, and some of us had to take a quick look and leave. But the staff will show us the essence with flashlights, especially some statues of intimate relationships between the same sex. The staff told me that according to these records, there were homosexual activities in India at least before 1000-2000, and their hospitality left a deep impression on me, which also increased my understanding of Indian court culture and life. From these small aspects, their ordinary staff are very dedicated and professional. They don't ask you to tip him, but they'd better ask him, "Should I pay you?" Do I have to pay? ), they usually say "whatever you want" (whatever). Having said that, they still expect to earn a little tip through enthusiastic service.

Every tourist who has been to India has had this experience more than once: when you walk out of the railway station/airport, several drivers will ask you questions about "taxis", "cars" (electric tricycles) and "hotels". Explain that these people are not only drivers, but also "intermediaries" of many hotels/hotels/travel agencies. Because the prices in different places will not vary greatly, the prices in many tourist cities in India generally do not "fly up and bite people". Because there are huge teams of travel agencies all over the country, tourists from all over the world will feel very comfortable after entering India, even if they have countless thoughts about India in advance, as long as you know a little English and have some money.

This "participation of the whole people" has effectively improved the efficiency and benefit of india tourism management and formed a major feature of india tourism culture.

(2) Informatization

Indian officials spared no effort to promote india tourism resources and achieved remarkable results. When you go to any tourist city, you will find that at the airport,

There are tourist information centers (TIC) in transportation hubs such as railway stations and city centers, and some cities have more than one information center; And there are VIP reception centers in some important scenic spots (such as Royal Park). The information center provides information about local and even national major tourist attractions-free access to maps, traffic maps, tourist attractions introductions, games, etc. At the same time, contact information of hotels and small hotels at various levels is provided. These small hotels should be registered in these official information centers and accept their management.

The Indian Tourism Bureau has set up four pragmatic institutions in various provinces and cities, such as tic and VIPRC reception centers, which are responsible for promoting India to the world and serving visitors to India. People often see huge color posters promoting India in Indian embassies and consulates in various countries and international tourist cities such as Geneva, Switzerland, with the slogan "Unbelievable? India "(incredible India/magical India), such meticulous management, people feel a little shocked.

Because India has strict management and division of labor in tourism from the official to the private sector. So that India's tourism industry has been booming. The turn of winter and spring (165438+1October-February) is the peak season in india tourism, and people from all over the world come to india tourism in an endless stream. On the road with flashing lights from dawn to night, you will often see backpackers frequenting various hotels or inns. In some big cities, it is sometimes difficult to find budget hotels.

Although the natural pollution in India is a bit serious and many public places are dirty, many people in western countries still like the tourist environment in India-natural, interesting and cheap. Including the western "donkey friends" I met in India, I will think about when I can visit India again when I leave India.

(c) National Tourism Organization and Management Network

When you plan to go to india tourism, you can book train routes all over the country at any time through the Internet two months in advance, and you can pay by credit card. Trains are the main means of transportation for Indians. There are five grades, reasonable prices, rich but not expensive people. From the top presidential suite, air-conditioned soft sleeper, universal sleeper, hard seat, station ticket. Tickets for each next level are about 50% of the tickets for the previous level. Traveling around the country by train can save money and is the first choice of transportation. There are many alternative means of transportation for short-distance travel: taxis, three-wheeled electric vehicles, two-wheeled electric vehicles and rickshaws. The price difference is large, which can meet the needs of different consumers.

Serving foreign tourists-The booking office for foreigners provides unlimited convenience for foreign tourists to enter and leave the city at any time, avoiding the embarrassing situation of "short time, long queues and broken heads". Almost every big city's railway station has a foreigner booking office, and the working hours are from morning to 8 pm. Foreign tourists can book train tickets on the same day or even at any time in the country at the foreigner booking office, without additional handling fees. Of course, tourists can also book train tickets to all parts of the country at hotels or through travel agencies, but there is an extra handling fee.