Analysis of Tourism Data in Wuzhen

Strive for May Day to welcome rest and recuperation.

Every small holiday in 2020 is full of challenges for tourists. Combined with the reception experience in previous years and the special situation this year, Wuzhen Tourism has made full preparations and successfully received May Day tourists. For the treatment and recuperation team, the Five Brigade team thoroughly studies the characteristics of each group and customizes services to make each group different, and every day is different, so as to truly realize treatment and recuperation.

: 2. Wuzhen Tourism Information

1. Wuzhen West Gate

Wuzhen is actually an open Dongzha scenic spot; The west gate is open to the public after it is restored. You have to take a ferry to get into Tashi. Harmony is the most accurate way to describe Tashi. The west gate consists of 12 small islands, which are connected by more than 60 small bridges. The density of rivers and the number of stone bridges are the highest in ancient towns in China. For example, Tongji Bridge and Renji Bridge are adjacent at right angles. No matter which bridge you stand on, you can see another bridge at the mouth of the bridge, so it is called a bridge among bridges. Liqiao Bridge is the most beautiful ancient bridge scenery in Wuzhen, which is unique.

2. Wuzhen Old Post Office

Postcards can be sent, and there are six different Wuzhen postmarks for you to stamp. Wuzhen Post has a long history. Wuzhen in Tang Dynasty is a very developed town, and the Beijing-Hangzhou Grand Canal runs through it. There were two official positions in the Yuan Dynasty: Ma Yi and Shui Yi. Most of the stops of Mirror of Wuzhen are in Shui Yi, that is to say, the official documents are transported by ship. There are regular boatmen in the post station who are responsible for delivering official documents. Wuzhen River is a tributary of the Beijing-Hangzhou Grand Canal, and the old post office in Wuzhen is located on Xishi River.

3. Sanjiu Store

The local winery brews three kinds of liquor, and when it goes in, it is full of alcohol, which is thicker than Erguotou. It is an important scene in Time flies.

4. Fengyuan Shuangqiao

Wuzhen Fengyuan Shuangqiao, located in Dongzha Scenic Area, is an ancient bridge with unique flavor. It is also called a covered bridge because it has a covered shed. There is a water fence under the bridge, which is the entrance and exit of ancient waterways. Legend has it that it is a custom for men to leave the bridge and women to leave the bridge. When you cross the bridge, you should divide it in half. Therefore, you can have both sides of the bridge. Standing on the double bridge of Fengyuan is an excellent angle to see the God of Wealth Temple, which is one of the beautiful scenery of Wuzhen. Looking around, the weeping willows on the south bank of Dongshi River and the Qushui Pavilion on the north bank are refreshing.

5. Zhaoming College

Zhaoming Academy is a very classical library. The academy is located in a semi-cloister, facing south, with two-story hard-mountain-style ancient buildings. The main building is the library, which contains books and magazines on culture, social science, art, leisure travel and so on. For reading. There are also electronic reading rooms, lecture halls, calligraphy and painting, classrooms and so on.

The West Courtyard is Fufeng Pavilion, a place for drinking tea, reading and communicating. In the center of the pool, there is a classic building in Ming Dynasty. When the breeze blows gently in the evening, sitting on the open-air hydrophilic platform holding a roll of exquisite prose, tasting a pot of fragrant tea and smelling a melody will make you deeply feel the pleasure of reading.

6. Jiangnan bed house

Jiangnan Hundred Bed Museum, the first museum in China to collect and display ancient beds in Jiangnan, is located at No.210, Wuzhen East Street, also known as Zhaojiating. Covering an area of 1.200 square meters, it has gathered dozens of exquisite ancient beds in Zhang Mingqing and even in modern Jiangnan area. There are all kinds of wooden beds, from wealthy businessmen to ordinary people, from one room to one bed with multiple rooms (the bed is equipped with dressing room, bathroom, servant room, etc.). ) This exhibition is the epitome of China's bed culture, with the luxury of aristocrats and the frugality of ordinary people.

7. Ancient stage

Xiuzhen Temple Stage is an affiliated building of Taoist Temple, which was built in the 17th year of Qing Qianlong. Like Xiuzhen Temple, it was damaged many times, but it has been maintained since it was restored in 19 19. The stage covers an area of 204 square meters, facing Guanqian Street opposite Xiuzhen Temple in the north and Dongshi River in the south.

Mu Xin Art Museum is a private non-enterprise unit registered in Tongxiang Civil Affairs Bureau. It is dedicated to commemorating and displaying the efforts and aesthetic legacy of the painter, writer and poet Mu Xin (1927-20 1 1). Mu Xin Art Museum needs to buy tickets separately. Ticket price 15 yuan.

9. Xiqing Church

Xitang, located in Zhaxi Old Street, is a large-scale wedding hall dedicated to displaying folk marriages and ceremonies in the south of the Yangtze River. It consists of eight ancient halls, with four openings and four entrances on the upper and lower floors. There are interactive experience items such as clothing experience, snapshot and paper cutting. In the hall, people really realized the taste of marriage, which was called the small entrance of science in the old society.

10. Water Theater

The Water Theater is a charming open-air theater. More than 2,300 auditoriums paved with logs are fanned out, rising layer by layer, with lush trees in and around the passage. Commanding, nearly 7000 square meters of crescent lake main stage panoramic view. Behind the stage, the old buildings in the Ming and Qing Dynasties, the horse head wall, the Guanyin pocket, the towering White Lotus Pagoda and the Wenchang Pavilion with cornices and corners outline the jumping skyline.

3. Statistics of Wuzhen tourism data

As a sister paper of Wuzhen, I personally suggest that the best travel time is around Tomb-Sweeping Day,1end of October+beginning of February 165438+65438, in deep winter. Before and after Tomb-Sweeping Day, it was a typical spring scene in Jiangnan, with willow branches spitting green peach blossoms and cauliflower attracting butterflies. There is also the annual Shi Xiang Art Festival, which has a special pingtan performance and goes deep into the cultural base. 165438+165438 at the end of October+early February, which is the picking period of Hangzhou chrysanthemum in Tongxiang. It is very happy to go home with newly produced chrysanthemum products to honor its parents. Deep winter is the off-season of tourism (in fact, as far as Wuzhen is concerned, she is only in the golden season, and there is no off-season). It would be great if it happened to be a snow. Under the shadow of the snow, the white wall bricks are particularly solemn and quiet, solemn and peaceful. The above information only represents personal opinions and is for reference only _ Update:1It 65438+at the end of October165438+1At the beginning of October, I was lucky enough to come to Wuzhen to see a play.

: 4. Annual tourist volume in Wuzhen

1. business entity: in February 2006, 65438+2006, CYTS held a stake in wuzhen tourism through capital increase. After more than three years of construction and cultivation, Wuzhen has gradually formed a business model that pays equal attention to sightseeing and vacation, and combines tickets with secondary consumption in scenic spots. At present, CYTS holds 565,438+0% shares in Wuzhen Tourism, while IDG Investment Holdings and two Hong Kong-funded companies hold a total of 65,438+05% shares.

2. Wuzhen mode: Wuzhen mode adopts the overall development of property rights, and its operation modes are complex and diverse, focusing on holiday business and overall asset appreciation, paying equal attention to sightseeing, leisure and vacation, and combining tickets with operation to realize the construction and operation of high-quality cultural comprehensive tourist destinations.

Wuzhen mode is also reflected in the choice of management system and operation mechanism. Under the leadership of the government, the corresponding project unit branches will be established, and the relevant government departments will inject assets as collateral, and then borrow money from banks to develop protection projects and tourism projects in a rolling way. This operating mechanism has proved to be a successful move. Explore the separation of ownership, management right and management right. Wuzhen Tourism Company, Management Committee, Town Party Committee and Municipal Tourism Bureau are no longer part-time leaders, and the government only carries out macro management on the tourism development of ancient towns. At the beginning of 2007, China Youth Travel Service, a well-known domestic tourism operator, took control of Wuzhen Scenic Area. One is a fascinating content provider of tourism resources, and the other is that operators have a nationwide tourism service network.

3, the whole old as before, to save the truth. Specific practices can be summarized as moving, dismantling, repairing, repairing and decorating. The so-called relocation refers to the relocation of factories, large shopping malls and some modern houses that must be relocated in historical blocks; Demolition and demolition of uncoordinated buildings that must be demolished; Repair and use of old materials and traditional tests

From 65438 to 0999, Wuzhen formulated the Protection Plan of Wuzhen Ancient Town and detailed restoration and renovation plan, and began to implement the first phase of the protection and development project of Wuzhen Ancient Town.

200 1, Dongzha Scenic Area, the first phase of Wuzhen Protection and Development Project, was officially opened to the public. Dongzha Scenic Area has become a famous ancient town tourist attraction in China with its original water town style and profound cultural background. It was rated as the first batch of AAAA-level scenic spots by the National Tourism Administration. In 2003, it won the Outstanding Achievement Award for Heritage Protection in the Asia-Pacific Region, awarded by the United Nations, and entered the designated broadcasting unit of tourism information in national key scenic spots for three consecutive years.

5. Wuzhen data

202 1 world internet conference Wuzhen Summit.

This year's theme conference is to enter a new era of digital civilization-work together to build a cyberspace with the same destiny. Nearly 2000 offline and online representatives attended the meeting, from more than 80 countries and regions, including dozens of representatives of foreign government departments and embassies in China, heads of international organizations, and representatives of well-known Chinese and foreign enterprises.

The conference will set up 20 sub-forums. On the basis of continuing to hold traditional characteristic forums such as entrepreneur summit forum. This year, the Belt and Road Internet International Cooperation Forum, the Internet International High-end Think Tank Forum and the Cyberspace International Rules Forum will also focus on new trends in network technologies such as 5G, artificial intelligence, data and algorithms.

During the conference, the world's leading Internet scientific and technological achievements in China will be released. Light of Internet Expo, Crossing Wuzhen will hold a global Internet competition, providing a platform for the appearance of top scientific and technological achievements on the Internet.

This year, the General Assembly will continue to release the Master Plan for the Phase I Renovation and Protection of Wuzhen Ancient Town and the Blue Book of China Internet Development Report 202 1.

The meeting was hosted by the National Internet Information Office and the Zhejiang Provincial People's Government.

6. Analysis of Wuzhen tourism market

Wuzhen is located in the Yangtze River Delta region, with developed economy, close to Hangzhou, Suzhou, Shanghai and other big cities, and the market distance is close.

7. The number of tourists in Wuzhen today

According to the calculation of Zhejiang Cultural and Tourism Statistics Center, the province received 24.566 million tourists during the May Day holiday, with an average daily increase of 62.5% compared with the same period of 20 19, and an increase of 18. 1% year-on-year.

The tourism income of the May Day holiday is 2.9/kloc-0.60 billion yuan, and the per capita consumption of tourists is 1.654.38+0.87 yuan/person, which is 3/kloc-0 yuan/person more than that of the Spring Festival holiday in 2026, and 54.38+0 (the same mouth ratio).

The whole province 1 1 tourism in districts and cities has fully recovered, with Jinhua, Huzhou and Taizhou growing by more than 20%.

From the per capita expenditure of tourists, catering accounts for the largest proportion, accounting for 23.5%; From the perspective of tourist sources, the top three tourists are Shanghai, Jiangsu and Anhui.

May Day/International Labor Day

Six characteristics of tourism market

(1) Core scenic spots are driven by agglomeration.

During the May Day holiday, the Zhejiang Cultural Tourism Information Service Platform for Poetry and Painting received16156,600 tourists, with an average daily number of 323 1300, up 102.24% year-on-year and 22.65% compared with the Labor Day of 20 19.

(2) Tourism accommodation has obviously recovered.

From May/KLOC-0 to May 5, accommodation units in our province received 7,290,300 overnight visitors, an increase of 1 65.15% over the same period of 20 19, with an average daily increase of 26.0%. The occupancy rate of Wuzhen Tourist Hotel is over 90%, and the average house price is over 1000 yuan.

(3) go on road trip became the first choice.

According to the traffic big data of Gaode map, West Lake and Putuo Mountain have become the top 5 10 self-driving scenic spots in China. As of May 4th, the traffic volume at the entrance and exit of expressway Expressway was 25,565,900, an increase of 20 19 16.26%.

Rural tourism is very popular.

According to the first monitoring by the National Rural Tourism Monitoring Center, the total number of rural tourists in the province is 2 1.65 million, and the total income from rural tourism operation is 61.5%, accounting for1.5% respectively.

The east gate of Wuzhen was closed after five o'clock. Clock. Although there is a night show in Wuzhen, Zhaxi, it is impossible to enter for free because there is a river around it. And if you successfully enter the scenic spot for free, many scenic spots may not go.

Tickets for Tashi and Dongzha are also sold separately, including Dongzha 1 10 yuan, Tashi 150 yuan and Dongzha Scenic Area 190 yuan. Concessions (East Gate 80 yuan/person, West Gate 100 Yuan/person, East-West Joint Ticket 135 yuan/person). Most of my friends are visiting the west gate. You can spend a day on the stone road in Tashi, try local snacks, such as stinky tofu, Ding Sheng cakes and aunt's cakes, or visit Zhaoming Academy, the old post office and other ancient cultural sites. This is also an experience. You can't miss the boat tour and watch folk performances.

8. Wuzhen Official Tourism Network

In 20 13, wuzhen held the first drama festival, which integrated the drama performance with the ancient town customs. The influence of the United States in Wuzhen extends to the cultural and entertainment market. In addition, Wuzhen has also introduced cultural tourism projects such as Cheng Ju Wuzhen Music Base, and held mass cultural activities such as drama fairs and incense markets. At the same time, Wuzhen, as a provincial-level red tourism education base, relies on red tourism resources such as Mao Dun Memorial Hall and Wang Memorial Hall to develop red+green and red+countryside, and continues to drive the red tourism boom.