How to treat the current situation of single products of domestic travel agencies, and what methods can solve this problem?

1, view

At present, the products of most domestic travel agencies are seriously homogenized, and the personalized characteristics of many products are not outstanding. The products are very similar in creative concept, itinerary, tour content, organizational form and service quality, as well as advertising and marketing strategies.

Customers do not divide different market segments, and develop products according to the different needs of each market. Therefore, under the premise of product homogeneity, we can only attract tourists by lowering product prices, which will lead to price war, product quality decline and overall profit decline of the industry.

2. Methods:

Market segmentation helps travel agencies to find market opportunities, grasp the characteristics of target markets, formulate marketing mix strategies for specific markets, and improve their competitiveness. According to the consumer market segmentation standards, travel agencies can segment from the aspects of region, population, customer psychology and customer behavior.

By effectively subdividing the market, we can correctly locate the market and find the target market, so as to provide the tourism products that customers need in the target market.

Introduction:

The World Tourism Organization defines a travel agency as "a retail organization that provides the public with information about possible travel, accommodation and related services, including service fees and conditions. Tourism organizers or production wholesalers or wholesalers prepare for tourism and residence by organizing transportation, booking different accommodations and proposing all other services before proposing tourism needs. " Trade organization.