General situation of donkey mother travel network

With the adjustment of vacation system, the development of China's tourism industry is gradually moving towards the era of individual travelers. More and more individual tourists will become the main source of tourism in China, and the demand of the tourism market will also change from the traditional simple arrival type to the "personalized tourism" type with outstanding demand for differentiated experience. This is both an opportunity and a challenge for the development of tourism in China.

In China, there are few tools for tourists to interact effectively with suppliers of tourism products, but the interactive network and the ability to identify tourists' identities and characteristics have given birth to a very valuable database system. In Europe and America, tourist feedback and related database analysis on e-commerce platform have become an important basis for tourism product suppliers to update and plan their products.

The development of e-commerce in tourist attractions at home and abroad mainly goes through four processes: data processing, information system management, information system strategic development and information system network cooperation. E-commerce in scenic spots in developed countries has basically completed four stages of development, while most scenic spots websites in China are still in the first stage. Some good e-commerce websites in scenic spots, such as Jiuzhaigou and Huangshan, have only reached the second stage at present. Before tourists travel through effective channels and ways, it is impossible to form a high degree of recognition of the scenic spots and lack corresponding "personalized" products and services.

Some heavyweight travel e-commerce companies in Europe and America, such as EXpedia in the United States, can not only realize the convenience and preferential value of tourist experience, but also provide "personalized" travel customization services, especially when users can't find a satisfactory travel plan temporarily, they can entrust the server to monitor and track it, and when there is information that meets the standards, they can remind customers in time by email. It can be said that personalized customization service truly meets the fundamental needs of tourists and is also a guide.

For this reason, the fiercest competition for tourism e-commerce in the future lies in the supply ability of personalized customized services, and those who get "personality" will win the world. In an era when the proportion of group tourists is decreasing year by year and individual tourists are increasingly becoming the dominant force in the market, any scenic spot with a dream of leaping development must solve the problems of electronic distribution and precise marketing of individual tourists.