The difference between festival tourism and general destination tourism marketing

The difference between festival tourism and general destination tourism marketing lies in the different contents. Dieting tourism is mainly based on one-off or regular holiday celebrations. In a broad sense, destination tourism marketing means that regional tourism organizations establish a correlation system between local products and markets by distinguishing and determining the target market of the tourism destination products.

The problem of general destination tourism marketing is the lag of marketing concept. In the subsequent development process, tourism destinations mainly take culture as the soul and tourism commodities as the carrier to carry out creative design, and promote the development and progress of local tourism through image representation display, productization and sales integration.