Research Paper on Cultural Replication of Ganzhou Ancient City in Tourism Context

Cultural reproduction is to produce culture with culture as the means of production, which has become a common way of folk culture development today. The following is what I have carefully prepared for you: a paper on the cultural reproduction of Ganzhou ancient city in the context of tourism. The content is for reference only. Welcome to read!

The full text of "Research on Cultural Reproduction of Ganzhou Ancient City in the Context of Tourism" is as follows:

Taking Ganzhou ancient city under the background of tourism development, this paper grasps the spatial layout characteristics of ancient city cultural landscape, understands its internal historical background and contemporary value, analyzes various driving factors that restrict the reproduction of ancient city cultural landscape, and grasps the inherent essence and cultural representation significance of ancient city cultural landscape reproduction.

Keywords: Ganzhou ancient city; Reproduction; cultural tour

First, the existence of cultural resources.

Ganzhou is an ancient city with a long history, about 1752 years ago. From the ancient military fortress to the traffic fortress of commercial development, the ancient city of Ganzhou has a profound historical and cultural heritage. It used to be an important command center on the military defense line of the South Great Wall, the main battlefield of the Ganjia Miao uprising, the battle of the decline and fall of the Qing Dynasty, and the legendary story that Xiong Kewu troops of Sichuan Army 1925 could not blow up Shicheng in Ganzhou. It has successively opened Sima, Zhenxi (Donghe) and Wuxi (? Creek or Wanrongjiang River), three major water systems, leading to Dongting and Hankou for business travel, respectively leading to Lu, Feng, Yongnan, Sinan, Yinjiang, Chatong and Xiushan; During the War of Resistance against Japanese Aggression period, Xiangchuan Highway and the highway branch line from Ganzhou to Suoli (Jishou) were built for strategic shift, which went hand in hand with land and created the glory of Ganzhou ancient city.

Ganzhou ancient city is also rich in cultural landscape resources. From military defense buildings to ancestral temples, pavilions, ancient pagodas, ancient city alleys, river docks and Ming and Qing characteristic buildings can be seen everywhere. There are North Gate, Hujiatang ancient residential buildings, Luo Rongguang's former residence, Confucian Temple, Anti-Japanese Cultural Memorial Hall, Yang's former residence, Guanyin Pavilion, Pailou, Wanrongjiang boat-painting sightseeing, Sanwangge Wind and Rain Bridge and so on in the ancient city. They are all very ethnic. From the perspective of architectural landscape value, the location of the ancient city, the setting of the city defense and the planning and layout of the streets not only have distinct military characteristics, but also have rich folk customs at different levels and have accumulated profound cultural connotations. Tujia, Miao and Han people who have lived here for generations have created a glorious civilization history of the ancient city. Yang Opera, Chen He Gao Qiang, Nuo Opera, Han Opera and Miao Ju are the main operas in the ancient city. Dragon boat races on April 8th, dragon lanterns on June 6th, martial arts, catching up with Qiu Ge and swimming? Spring? Meeting, fair, ghost jumping, witchcraft stunts, fair and other folk festivals fully reflect the simple folk customs of the people in the ancient city.

The rich cultural resources in the ancient city of Ganzhou are in line with the development and utilization of tourism resources in western Hunan. In February 2009, He Zezhong, secretary of the State Party Committee, proposed? Build a dragon head, a distribution center, two scenic spots and three core scenic spots, and realize six added values? what's up 1 1236? The concept of tourism development has drawn a blueprint for the pattern of tourism industry in western Hunan. Among them? Three attractions? Ganzhou ancient city scenic circle is one of them. Therefore, the construction of the ancient city of Ganzhou is an inevitable result, and the development of the ancient city of Ganzhou has become an important part of realizing the strategic pattern of tourism in western Hunan.

Second, the reappearance of cultural landscape.

The development of ancient town tourism is mainly based on cultural resources, which constitute the elements of ancient town tourism cultural resources, including tangible objects, such as ancient blocks, ancient houses, temples, ancestral halls, etc., which can be clearly perceived; There are also intangible artistic conception, such as the folk customs of the ancient town and the ancient rhyme atmosphere. Can be perceived through human experience. It can be said that the creation of the ancient town is a reconstruction of the cultural space of the ancient town. Therefore, we should not only work hard on the physical form that hardware can clearly perceive, but also work hard on the intangible form that software can experience and perceive, and pay attention to the creation of cultural atmosphere and scenes, so that tangible and intangible elements can be well displayed, reflecting the characteristics of ancient town tourism.

(A) the reconstruction of material space-the reconstruction of streets and lanes in ancient towns.

In 2005, the ancient city of Ganzhou was listed as a provincial historical and cultural protection block by the provincial people's government, which provided a good opportunity for the protection and reconstruction of the ancient city of Ganzhou. At that time, the ancient city of Ganzhou was seriously damaged, and the core scenic spot was unrecognizable. Jishou Municipal Government introduced Dahan Group to restore the main blocks of the ancient city. The landmark attractions of the ancient city, such as North Gate, Confucian Temple, Hujiatang, Sanmen Gate Tower, Bridge, Guanyin Pavilion, Archway, Tianbeilin Dam and Hotan Beilin Tea House, were restored, the former residences of celebrities such as Yang, Luo Rongguang, Jian Bozan were repaired, and the river course of Wanrong River was cleaned and built. Its construction work mainly revolves around the main tourist routes such as Renmin South Road, Yingbin Road, Jianxin Road, Ganzheng Street, Dongmen Lane, Guanyinge Street and Wanrongjiang in the core protection area of the ancient city.

Since 2005, the restoration of Ganzhou ancient city scenic spot has been basically completed. 76 typical ancient residential buildings with protection value were listed for protection, 6 cultural protection units and 22 key residential buildings were repaired, 2/kloc-0 units and 420 residential buildings were repaired, involving a construction area of 78,000 square meters, and 5,000 square meters of temporary buildings, illegal buildings and uncoordinated buildings were demolished. The parking lot and tourist service center of key projects in the scenic spot have been put into use. On this basis, the ancient city of Ganzhou has also planned six major tourist theme browsing areas, including the Confucian Temple Cultural Exhibition Area, Hujiatang Traditional Dwellings, Chenghuang Temple Folk Sightseeing Area, Wanrongjiang Sightseeing and Leisure Area, Jiefang Road Traditional Commercial Street and Anti-Japanese War Slogans Exhibition Area. These? Historical sites? Is the representative of local culture, all with the help of modern methods? Recover? On the basis of restoration, the corresponding construction and transformation were carried out according to the needs of the tourism market.

(2) Reconstruction of mental space? Xiangxi Square? Establishment of Pioneer Park

As a comprehensive reflection of the external image and internal culture of tourist attractions, the success of the development of tourist souvenirs directly affects the economic benefits of tourism. The production of tourist souvenirs should be tailored to local conditions, and both handicrafts and local products should have obvious local symbols, which can not only enhance tourists' interest in buying, but also play a propaganda role.

In order to develop tourist souvenirs with local characteristics and speed up the construction of tourist product distribution centers, the labor and social security departments of Xiangxi Autonomous Prefecture and Jishou City, relying on the ancient city of Ganzhou, vigorously build a comprehensive entrepreneurial base integrating entrepreneurial incubation, entrepreneurial training, project exchange and product display. Xiangxi Square? Pioneer Park, vigorously develop characteristic commodity industry, national classic culture industry, local catering industry and tourism and leisure industry. 20 10 Xiangxi government registered in the state administration for industry and commerce? Xiangxi Square? Trademark. On February 5th of the same year, a street of famous and special tourist commodities in Xiangxi Square was officially opened in the ancient city of Ganzhou, and projects such as Taobao flagship store, Baigongfang, Baiwei Street and Skilled Craftsman Pioneer Park in Xiangxi Square were also launched. Xiangxi Square? Tourism commodity brand was formally established.

Reconstruction of Consciousness Space ―― Entering the Intangible Cultural Heritage Park

From tradition to modernity, under the background of social transformation and change in China, Ganzhou, an ancient town with a history of more than 4,000 years, has undergone comprehensive and profound changes, mainly manifested in the constant impact of tradition in the process of inheritance-the space of consciousness was quickly dismembered into pieces by the modern lifestyle, but at the same time these pieces were constantly recreated in the process of modernization. Tourism development has changed the overall industrial structure of Ganzhou ancient city, and there is no longer a distinct village system. The reconstruction of consciousness space is mainly through? Tourism survival ③? Through practice. ? Travel to survive? It can also be divided into two specific forms: life-oriented survival and stage-oriented survival. Living life and giving full play to intangible cultural heritage? Activity? The display, utilization, protection and inheritance of intangible cultural heritage are integrated into the daily life of the ancient city. On 2011May 10, Hunan Xiangxi Intangible Cultural Heritage Park was unveiled and opened in the ancient city of Ganzhou, Jishou City. Xiangxi Intangible Cultural Heritage Park consists of intangible cultural heritage exhibition hall, Baigongfang, Baiweifang and Baixifang, which integrates research and development, performance, sales and leisure. In the reconstructed cultural space, visitors can see tapestries of master craftsmen, painting Miao paintings, carving Nuo masks, inkstones, chrysanthemum stones, handmade stickers and so on. , personally experience the profoundness of Xiangxi folk culture, and revive ancient folk handicrafts.

Staged survival refers to moving traditional culture through artistic processing and refining? Stage? It is transformed into a stage performance art to show to tourists, and with the expansion of its scale, a brand-new tourism performance industry has been formed. 20 1 1 may, and? Grandu? In "Name", a live performance of intangible cultural heritage performed by Xiangxi Grandu Art Troupe officially kicked off in Wunuotang, Gancheng, Jishou City, western Hunan. Through the live demonstration of Xiangxi 12 inheritors of intangible cultural heritage, the performance focused on the local customs, cultural heritage and historical origins of Xiangxi. At present, the program has become the main program to let tourists know about Xiangxi.

Third, many powerful people speak with the same voice.

Clifford? Geerds said in the article Interpretation of Culture that culture, as a system, is not shaped by one force, but ultimately by various forces? Compromise and trade? . The new appearance of the ancient city of Ganzhou reappears in people's field of vision, which is the result of the joint action of various forces.

(A) Government-led

In the process of continuous reproduction of cultural capital, the power of the government cannot be ignored. There are three main modes of tourism development: government-led mode: the government uses the power of urban planning examination and approval to carry out macro-management of cultural tourism development; Government-led project company model: the government establishes the corresponding tourism development project company, and the relevant assets are injected into the project company in the form of government financial allocation; Transfer mode of management right: after the local government develops the tourist attractions within its jurisdiction, it attracts investors to participate in the tourism development of ancient towns by transferring the management right of tourism development. As can be seen from the tourism development model, the government is the largest integrator and distributor of public and private tourism resources, and the industry operates and develops. Game rule maker? . On the one hand, in order to make national cultural tourism develop better, the government must continue to inherit national culture; On the other hand, in order to build the brand of tourism culture in ethnic areas and improve the popularity of tourism culture, it is necessary to carry out various activities in ethnic areas to attract attention. Judging from the production and reproduction process of Ganzhou ancient city, the government plays a leading role in it. Its main activity is led by the government to invest heavily in development and restoration, and at the same time formulate a series of management policies and regulations to standardize the management of Ganzhou ancient city and Ganzhou tourism.

(2) marketing

The development direction of tourism is an important factor leading to the reconstruction of cultural resources and folk culture. In order to meet the needs of the market, many cultures have been rebuilt, and many scenic spots full of ethnic characteristics, such as ethnic customs gardens, have been established to develop tourism. Cultural-themed scenic spots basically have folk song and dance performances. Most of these performers are employed by travel companies, and they selectively inherit the original culture. The excavation and development process of Ganzhou ancient city also catered to the needs of market economy. In 2004, as the key investment attraction project of Jishou Municipal People's Government, the key project of the 50th anniversary of Xiangxi Prefecture? Jinxiu Gancheng? The project officially entered the planning stage. Dahan Group, headed by the government, has invested a lot of money in this project, which is also optimistic about the potential of Ganzhou ancient city under the emerging cultural heritage tourism. The investment of tourism enterprises has brought direct economic benefits to the tourism development of the ancient city. On the one hand, the creation of Jinxiu Gancheng restored the original appearance of Ganzhou ancient city in many directions, on the other hand, it made the development of Ganzhou ancient city different from the historical track, and became a 4A-level antique tourist business town integrating characteristic local products shopping, folk performances, brand catering, tourism and leisure, business clubs and hotel accommodation. The market provides economic support for the inheritance and development of national culture, and the reproduction of culture makes the traditional national culture rediscovered and developed, showing new vitality and vigor.

(3) Discussion by experts and scholars

Cultural scholars are the brains of cultural heritage protection. People in ethnic areas, with the help of scholars, fully tap and make use of local ethnic customs, determine local ethnic history and culture through cultural relics and historic sites, and reconstruct new ethnic cultural resources from this, so as to describe or virtually create a new cultural space with profound ethnic characteristics for tourists. Xiangxi cultural scholars have done a lot of textual research on the development of Ganzhou ancient city, sorted out the data from its historical figures, cultural folklore and architectural style, and reconstructed the development direction of Ganzhou ancient city in a historical and cultural way. Yang's The Charm of Ganzhou and Sheng Tianning's The Battle of the Qing Dynasty ―― A Study of the Miao Uprising in Ganjia are both set in Ganzhou.

In addition, in the exploration and tourism development of experts and scholars, the taboos and rules in many traditional ethnic festivals have gradually faded, and ethnic etiquette no longer has the traditional sacrificial nature, but is replaced by entertainment. This festival is no longer a national festival, but a celebration for tourists and locals. For example, the dragon-burning ceremony in the ancient city of Ganzhou on the 15th day of the first month was originally performed by Tujia ancestors, who relied on the weather to pray for good weather and good harvests, with a strong brand of rice culture and worship of gods. Due to the exploration of experts and scholars and the needs of tourism development, it has become an entertaining and ornamental program, and the form of dragon burning has become more dramatic in the process of change.

To sum up, the establishment of the ancient city of Ganzhou shows us the contemporary change process of cultural landscape under the background of tourism. It is not a simple restoration of historical landscape, but the result of interaction of various forces for different interests, and its change is reproductive. Through the research on the reconstruction model of the ancient city and the analysis of the dynamic mechanism, it is of guiding significance to the tourism construction of the ancient town in other regions.

★ Fund Project: Supported by the school-level scientific research project of Jishou University (No.:13JDY024).

Precautions:

(1) Zhang Qun. How to protect and develop Fenghuang ancient city? [J]。 Anhui Agricultural Sciences, 2008( 12).

② WU GANG. The Ancient City of Ganzhou: Blowing the Horn of the Third Entrepreneurship of Xiangxi Tourism [EB/OL]. /H/24/20 1 1 1229/ 14706 _ 1 . html，20 165438。

③ Tourism survival: refers to promoting the inheritance and development of intangible cultural heritage through tourism. It is an effective use of intangible cultural heritage as a tourism resource, and a tourism product developed for tourists to visit, experience, learn and buy. This is a new model for the survival and development of intangible cultural heritage in modern society.

④ Zhao Deli. Dominant? Main brain? Orientation of the main role in the protection of intangible cultural heritage [J]. Journal of Baoji University of Arts and Sciences, 2006(0 1).