The impact of the Guangzhou Asian Games on the development of urban civilization in Panyu

Civilization generally refers to an area that is inhabited and has a certain economy and culture. Its meaning is sometimes the same as culture (but in archeology and anthropology, civilization and culture have completely different meanings). Civilizations are often closely associated with cities. The word civilization itself has the meaning of "urbanization" and "the formation of cities".

The word Civilization in English comes from the Latin word "Civis", which means the residents of the city. Its essential meaning is the ability of people to live harmoniously in cities and social groups. By extension, it means an advanced state of social and cultural development, as well as the process of reaching this state. It involves a wide range of fields, including national consciousness, technical standards, etiquette norms, religious ideas, customs, and the development of scientific knowledge, etc. .

Civilization: The general term for the lifestyle and way of thinking that arises from the inheritance, development, blending and differentiation of human aesthetic concepts and cultural phenomena. It is a phenomenon that began to appear after humans began to live in groups and social division of labor became specialized, and the prototype of human society was basically formed. It is a product based on a relatively rich material basis, and it is also a basic attribute of human society. Civilization is the concrete embodiment of the ideas and concepts gradually formed by human beings in the process of understanding and transforming the world, as well as the constantly evolving human nature.

Talk about the 2010 Guangzhou Asian Games

The Guangzhou Asian Games provides China and Guangzhou with a rare opportunity to showcase its charm and style on the world stage. As far as the Guangzhou Asian Games is concerned, understood from a national level, it is an opportunity for China to continue to consolidate its strength on the international sports stage after the 2008 Beijing Olympics.

In 2010, Guangzhou will take advantage of the opportunity of hosting the Asian Games to show the world the new style of an international modern metropolis. As the deputy mayor of Guangzhou in charge of the 2010 Guangzhou Asian Games, Xu Ruisheng happily accepted an exclusive interview with a Times reporter as the torch relay of the Guangzhou Station of the Doha Asian Games was about to begin, and talked about the opportunities that the Guangzhou Asian Games brought to Guangzhou and the Challenges facing Guangzhou.

Information Times: The 16th Asian Games will be held in Guangzhou in 2010. As a major event in Guangzhou, the country and even Asia, what significant impact do you think it will have on the urban construction of Guangzhou? .

Xu Ruisheng: It can be said that every time a major change occurs in a city, it is often inseparable from the occurrence of a major event. For example, the construction of the Three Gorges Project and the establishment of a municipality directly under the Central Government in Chongqing have brought qualitative changes to Chongqing; the holding of the World Horticultural Exposition has given Kunming a completely new look; the World Expo will play a historic role in improving the appearance of Shanghai. The Sixth and Ninth National Games in Guangzhou also brought revolutionary changes to the urban structure.

However, the impact of major events is multifaceted. Improper handling may bring unnecessary burdens to the city. Handling it well will bring unlimited vitality to the city. Therefore, when we think carefully about what the Asian Games will bring to Guangzhou, what concepts can be used to actively promote the healthy development of this city, and what kind of mechanism needs to be used to organize this work? Direction, philosophy and mechanisms play a decisive role in the success or failure of things.

Information Times: Before the Guangzhou Asian Games, China will also hold the Beijing Olympics. Do you think this will be a pressure on Guangzhou?

Xu Ruisheng: The Guangzhou Asian Games provides China and Guangzhou with a rare opportunity to show its charm and style on the world stage. As far as the Guangzhou Asian Games is concerned, understood from a national level, it is an opportunity for China to continue to consolidate its strength on the international sports stage after the 2008 Beijing Olympics. When Guangzhou hosts the Asian Games, the benchmark it encounters is the Beijing Olympics. This is an example but also a threshold.

How to understand and handle the relationship between the two will be the key to determining how to stimulate the positive impact of the Guangzhou Asian Games. Some people may think that after China hosts the Olympic Games, there will be nothing that cannot be done. But from another perspective, after the Beijing Olympic Games is held, China needs to continue to show its strength and great power's mind on the international stage and handle Asian affairs well. The 2010 Guangzhou Asian Games is a rare opportunity. As the saying goes, only when there is pressure can there be motivation. As long as you turn pressure into motivation, I believe all difficulties can be solved.

Information Times: What significance will the hosting of the Asian Games have to China and Guangzhou?

Xu Ruisheng: China has always emphasized the importance of building a "harmonious Asia". To embody the concept of "harmonious Asia", the Asian Games is a good carrier. By successfully hosting the Asian Games, we can properly handle the relationship between China's neighbors and neighboring brothers. Only when the surrounding areas are truly peaceful can China be at peace.

As far as the host city is concerned, Guangzhou’s significance as a city hosting the Asian Games is multifaceted. First of all, Guangzhou can enhance its influence in Asia and even the world by hosting the Asian Games. Nowadays, many cities in Asia are vying to be the economic capital of Asia or key cities in Asia. In addition to the irreplaceable political status of capital cities, many cities in Asia are in a state of competition for economic or cultural status. Such cities have been using organizations to International activities enhance one's status and increase influence.

If this influence can be grasped and utilized to reflect its sports, cultural and economic role in Asia, and in terms of urban infrastructure, the Asian Games can be used as an opportunity to comprehensively improve the urban environment. The effect of improving urban infrastructure through the organization of major sports events is obvious. It allows citizens to participate and enjoy more benefits from public service facilities.

In addition, the Asian Games can also comprehensively improve the quality of citizens. The first is the improvement of citizens' recognition of sportsmanship and awareness of participating in sports. The result is to promote the improvement of the humanistic spirit and physical quality of all citizens. At the same time, through participation in the Asian Games, Guangzhou citizens can not only improve their awareness of service and social contribution to varying degrees, but also improve their ability to participate in large-scale international events, including foreign language skills and etiquette. Of course, with the contact with participating athletes, coaches and officials from various countries, Guangzhou citizens’ understanding of the history, modern civilization and social progress of Asian countries can also be deepened.

On the other hand, the Guangzhou Asian Games can also seize the opportunity to improve the government's administrative organizational concepts and methods to make it more in line with the needs of the times. Through the organizational process of the Asian Games and dialogue and cooperation with various international organizations, we have absorbed and learned better administrative concepts or methods. In addition, it is worth mentioning that the Asian Games has objectively stimulated Guangzhou's economic activities, making it more active than usual.

Information Times: Opportunities and risks have always been twin brothers. While the Asian Games will bring positive significance to Guangzhou, what challenges will Guangzhou face?

Xu Ruisheng: The hosting of the Beijing Olympics is first of all a challenge. Guangzhou needs to think about how to use its own advantages and find characteristics that are different from the Beijing Olympics. The Beijing Olympics is a driving force and may also be a threshold. In this case, we need to redouble our efforts to find our own advantages and do better activities in specific fields.

The second challenge is how Guangzhou can show its style in the era of large-scale international events around 2010. During this historical period around 2010, many countries and regions participated in the hosting of large-scale world events, including the 2009 East Asian Games in Hong Kong, the 2010 Vancouver Winter Olympics, and the 2010 World Cup in South Africa...; Domestically, There is the Shanghai World Expo. Although it is not a sports event, it is also a large-scale event with international influence. Everyone is organizing similar activities at the same time. Guangzhou needs to think about how to find the right entry point for work in the competition of international activities and competitions.

In addition, how Guangzhou responds to many hot issues of public concern such as financial balance, post-game utilization, and environmental protection are also severe challenges. Improper handling of these issues will cause considerable passivity. Financial balance is quite difficult, because there are the 2008 Olympic Games and the 2010 World Expo. These large-scale international events share market resources and divide interests. They will be a test for the Guangzhou 2010 Asian Games.

Finally, how to successfully host the characteristics of the Guangzhou Asian Games is also a huge challenge for Guangzhou. Guangzhou will make the Guangzhou Asian Games an Asian Games with "Chinese characteristics, Guangdong style and Guangzhou style" in accordance with national and provincial requirements. Every Asian Games has its own characteristics, and Guangzhou must use its own wisdom to create the "best". Compared with the Busan Asian Games, the Guangzhou Asian Games has many similarities with it. First of all, Busan and Guangzhou are both non-capital cities; secondly, South Korea and China are both in the East Asian cultural circle, and their value orientations, including administrative concepts of respect for administrative authority, are relatively similar. Therefore, South Korea has a lot of experience that Guangzhou can learn from. For the Guangzhou Asian Games, only by analyzing and comparing the characteristics of previous Asian Games with our own characteristics can we find our own characteristics.

Information Times: As the deputy mayor in charge of the Asian Games, what do you think the direction of the Guangzhou Asian Games should be?

Xu Ruisheng: Guangdong people, or the Guangzhou area, have always had a tradition of advocating freedom, and Guangdong’s reform and development in the past 30 years also lies in not paying too much attention to the rules of the game of eight-legged essays. In certain circumstances, it is an excellent quality, but in terms of organizing activities, if more emphasis can be placed on refinement and rigor, efficiency will definitely be improved. Therefore, if you want to hold an excellent Asian Games, you must have a scientific and rigorous organizational method.

Secondly, in order to make the Asian Games unique, the Guangzhou Asian Games team must have more creative planning and promotion. This is the entire process of planning and promotion, from now to 2010, and each process may have an impact on all aspects of society. For example, Academician Zhong Nanshan was selected as the torchbearer for the Doha Asian Games, sending a signal to society that respected celebrities like him also love life, have the spirit to participate in sports, and have a strong sense of social responsibility.

If the Asian Games is to be successfully held, it cannot be separated from market promotion. We need to carefully study each marketing plan, such as "reasonable response" or "reasonable avoidance" in time relationship with each work stage of the Olympic Games. Marketing is actually a very important part of completing the financial balance. Therefore, how to achieve more astute financial management and make good use of every money will directly determine whether Guangzhou can continue to "run the Asian Games frugally". Maximize every penny spent.

In addition, the Guangzhou Asian Games will also promote the integration of local culture and Asian culture. Guangzhou is a non-capital city. Non-capital cities host large-scale international events and have relatively unique local characteristics. Through the preparation of the Asian Games, Guangzhou has the opportunity to showcase its unique local culture and the charm of Lingnan culture to Asia and the world. The Asian Games is a grand project that requires participation and support from a wider range of society and the public. Three cobblers are worth as much as one Zhuge Liang. The more widely the public is mobilized to participate in the preparation process of the Asian Games, the more fully its social effects will be reflected.

In addition, the Asian Games is not only a simple sports meeting, it also plays a positive role in bringing a stronger industrial impetus to Guangzhou. In order for the Asian Games to have a greater economic impetus, early preparations and planning must be forward-looking. Specifically, the cultivation of demand for the Asian Games or the guidance of consumption are consciously linked to the future industrial development of Guangzhou.

The above are just a few key directions for our efforts. In fact, there are many directions we need to work hard in, and these directions are not static. We must flexibly grasp and change our efforts according to the specific situation. direction. The 2010 Asian Games is a process, it may be the pre-Asian Games era and the post-Asian Games era. It might be four years before the Asian Games, and it might be four years in the post-Asian Games era, but this influence may last for decades.

Promote the development of the sports economy and optimize the resource allocation of the sports industry

The Asian Games brings many business opportunities to Guangzhou. In addition to the sports industry, there are also tourism, hotel, retail, and catering industries. industry, transportation industry, etc. In addition to short-term profits, what external consumer groups bring to the industry is the opportunity for long-term cooperation and mutual benefit in the future. Taking this Asian Games as a platform for business cooperation, the government will use various methods to attract investment from well-known large enterprises at home and abroad, develop the Guangzhou market, and use our resources and foreign investment to create wealth for us. All sports-related industries: the sportswear and footwear industry, the equipment industry, and even the fitness industry can seize this opportunity to negotiate with international companies and implement the strategy of "we go out, they come in" to transform the intangible assets of the Asian Games into As a tangible asset, it drives the development of the entire sports industry.

The Asian Games is the most grand event in Guangzhou in recent years, and the power of media promotion cannot be ignored. Our citizens have naturally paid more attention to sports events through their participation in Shenya's activities and the daily publicity reports in newspapers, TV, and radio. Driven by the Asian Games, citizens' enthusiasm and interest in participating in sports have increased a lot, and under the influence of the city's sports atmosphere, the sales of the sports industry retail industry will definitely increase, and merchants should increase their efforts to develop the sports consumer market. potential. The sports, entertainment and fitness industry has developed rapidly in recent years. Fitness clubs and fitness centers have continued to expand their operations in the form of chain stores. There will be a leap forward after the Asian Games. The sports lottery industry has developed steadily. As a public welfare undertaking, the sports lottery industry "takes it from the people and uses it for the people." Fitness trails for community residents have entered most real estates and residential areas. Many new industries will gradually emerge, such as sports information services, sports training, various sports-specific clubs, leisure sports, etc.

The sports industry will gradually become an important industry in our country, and its proportion will continue to rise. If we want it to develop quickly and well, we must take advantage of the east wind of large-scale competitions at home and abroad, and improve the existing Optimize the allocation of sports resources, develop the market, grasp the pulse of the market, improve the economic benefits of enterprises, adjust the unreasonable industrial structure, and create our country's own brand.

The 2nd Hong Kong and Macao International Sporting Goods Expo and the 6th Guangdong International Sporting Goods Expo held a seminar titled "2010 Asian Games and Guangdong Sports Industry Development". The meeting mainly discussed how we should use The 2010 Asian Games will be used to develop the sports industry. The sports economy must be in line with international standards. Only by being in line with international standards can we continue to have the latest information. Especially under the influence of current economic globalization, the impact of international economic industries on the domestic economy cannot be ignored. Integrating with international standards can also introduce advanced and successful experience from outside and open up markets that were not available before.