Has the era of mass tourism arrived?

It is reported that since the "Thirteenth Five-Year Plan", the country has successively issued a series of policies to promote the development of tourism. Tourism has become a strategic industry of the country, and the era of mass tourism from "resources+land" to "investment+feelings" has arrived.

According to the report, a few days ago, the head of the Tourism Bureau said that the era of mass tourism has arrived and tourism is becoming a normal way of life for ordinary people. But at this stage, there is still a problem of "mismatch" in tourism products. Under the traditional profit model dominated by the appreciation of resources and land, "invisible investment" such as "small feelings" began to play an increasingly important role.

At present, in tourism products, the traditional supply exceeds demand, and the new supply exceeds demand; Oversupply of sightseeing products and insufficient supply of products such as leisure vacation and healthy old-age care lead to demand spillover, market spillover, investment spillover and interest spillover, and tourism urgently needs to promote supply-side reform.

In the next decade, tourism capital should pay attention to the creation of "feelings" and strengthen the supply of tourism products in terms of new formats, new experiences and humanized support. Regardless of the size of the project investment, we should pay more attention to emotional investment.