What does mice mean?

MICE, Chinese meaning, mouse-MICE, which is composed of the first letters of Meeting (meeting), Incentive (incentive travel), Conference (large corporate meeting), and Exhibition (activity exhibition), is an exhibition The English abbreviation of. MICE is a more comprehensive interpretation of exhibitions after M&E (meeting&exhibition). Conventions and exhibitions can literally be interpreted as conferences and exhibitions, but due to other activities involved in the process of holding conventions and exhibitions, their scope is expanded to include incentive travel and festivals. The origin of the exhibition is the earliest market. It appeared in the ancient Chinese slave society more than 2,000 years ago. There was a "Zhu Rong Zuo Market" in "Lu's Spring and Autumn Period: No Plowing". In 1798, the Minister of the Interior, Denaf Chateau, proposed that France hold the world's first fair. A public exhibition of industrial products organized by the government, this was the beginning of modern industrial exhibitions. The first World Expo was the Great Industrial Exhibition of All Nations at the Crystal Palace in Hyde Park, England in 1851. The then-splendid Crystal Palace was destroyed in a fire. The ashes are still a great regret and today only sketches of the Crystal Palace can be seen. Classification of MICE: my country's exhibition industry standard exhibitions are divided into comprehensive exhibitions, professional exhibitions, and consumer exhibitions according to content; they are divided into international, national, local exhibitions and exclusive exhibitions according to scale; according to the nature of the exhibition itself, Can be divided into profitable and non-profit. Division of MICE: The world's most famous exhibition countries are Germany and France, and the best conference venue is Singapore. In our country, Beijing accounts for 25% of the exhibition, Shanghai, 18%, and Guangzhou, 8%. MICE’s international standards: The most authoritative one at present is UFI certification.

ps: How can exhibitors participate in the exhibition correctly? 1. Make the decision to participate carefully 2. Actively cooperate with pre-show publicity 3. Strengthen training for exhibitors 4. Carefully plan the booth design 5. Collect exhibition information carefully 6. Pay attention to the post-exhibition work 2. Money, ideology , short for compromise and ego, the main reason why some people are persuaded to become spies