Red Tourism Essay

Abstract: The development of red tourism should be guided by the Scientific Outlook on Development, scientifically and effectively utilize red tourism resources, maximize the consumption needs of tourists, and better realize social, political, economic, and resources and environmental benefits to promote the healthy, sustainable and rapid development of red tourism. Keywords: Scientific Development Concept of Red Tourism

Developing red tourism is to carry out patriotism and revolutionary traditional education, carry forward advanced culture and invigorate the national spirit, optimize regional economic layout and accelerate the economic and social development of old revolutionary areas, and cultivate tourism It is a political, cultural, economic and strategic project that will create a new economic growth point for the industry and strengthen the status of the tourism pillar industry. At present, after years of exploration by local governments, and with the great attention and concentrated publicity of the Party Central Committee and the State Council, red tourism has shown a good development trend. In this case, we should summarize the rich experiences and lessons accumulated in the development of red tourism in my country over the years, and conduct in-depth research and discussion on how to use the scientific development concept as a guide, scientifically and effectively utilize red tourism resources, and maximize the consumption needs of tourists. , to better realize economic and social benefits to promote the healthy, sustainable and rapid development of red tourism.

The development rules that red tourism should follow

Red tourism carries a diverse and balanced development mission. It is not only an educational position, but also a comprehensive economic industry with distinctive cultural characteristics; It is a political behavior and also embodies an economic behavior. To effectively play the various functions of red tourism, it must follow certain rules for development.

Adhere to the development rules of political education. To develop red tourism, we must insist on putting social benefits first and highlight the attributes of revolutionary and traditional education in red scenic spots. "Red" is the connotation, resources, characteristics and brand of red tourism, and is the outstanding characteristic of red tourism. Red tourism must consider resource characteristics and social impact, and maintain the authenticity, ideological, educational and seriousness of red resources. This is determined by the need for red tourism to play its political and ideological education functions such as patriotism and revolutionary tradition education. Therefore, when developing red tourism, we must first avoid underestimating history. Red tourism itself is historical tourism, and we must respect history and facts. Second, we must strive to avoid the kitsch culture of red spirit and the true meaning of red culture in the development and operation of red tourism resources. Third, we must strive to avoid duplication of construction of red tourist attractions and similar development of red products. Fourth, we must avoid being unrealistic and blindly seeking perfection.

Adhere to the development laws of the tourism economy. Red tourism is not only a publicity and educational political activity, but in essence, it is a tourism activity and a unique tourism product. Therefore, like the development of other tourism products, we must firmly grasp the pulse of the tourism economy, follow the laws of the tourism economy, and always develop red tourism products guided by market demand and public interest. How to meet the consumption demand of red tourism directly affects the transformation of resources into benefits. This is an important symbol for testing and evaluating the development concept of red tourism. To this end, two tasks should be done. The first is to improve the level of productization. As a tourism product, red tourism can only ensure the uniqueness of its tourism product and the sustainability of its life cycle by returning the theme of red tourism to the humanistic spirit and regional culture of the historical context. At the same time, the vitality of red tourism products lies in their attractiveness. The process of building red attractions, red bases, and red tourist routes is the development process of red tourism products. To cultivate the lasting appeal of red tourism, we should build it from the perspective of innovation, richness and integration on the premise of ensuring ideological quality, and strive to improve its viewing, interest and participation, so as to achieve the goal of entertaining and entertaining tourists. The purpose of education is to teach with pleasure and to teach in a subtle way. The second is to improve the level of industrialization. Nowadays, all over the world are increasing the cultural connotation of the development and utilization of tourism resources, extending the stay time of guests, digging out the cultural connotation in tourism products, turning them into products that can be seen and appreciated, and integrated with entertainment, leisure, shopping, residence, etc. The combination of multiple elements enables guests to enjoy enjoyable consumption. Therefore, red tourism products should be developed in depth to form an industrial system that supports travel, tourism, accommodation, food, shopping, and entertainment, so as to upgrade red tourism products from operating resources to operating culture, and from pursuing quantity and scale to pursuing quality and efficiency.

The sustainable development concept of red tourism

The sustainable development of tourism has not only received widespread attention internationally, but has also received great attention in our country. There is no doubt that the existence of tourism relies on the protection of the environment, resources, ecology, natural heritage and cultural heritage. Therefore, the existence and development of tourism are naturally consistent with sustainable development. The red tourism resources represented by red historical relics are scarce, non-renewable and irreplaceable. Their development, protection and utilization have become an important part of the sustainable development issues faced by the tourism industry. These particularities determine that the development of red tourism must grasp three key points, handle two relationships well, and achieve five benefits. Grasp three key points. One is scientific development. Red tourism at the expense of environmental resources cannot develop for a long time. Red tourism has its own particularity. How to present the scenes of that year to the world without destroying ecological tourism resources is crucial. Therefore, the development of red tourism must be based on reality and form a sense of quality; attention must be paid to moderate hard development to avoid irreparable damage to red tourism resources and the surrounding environment.

The second is sustainable utilization. Red tourism resources are a valuable social wealth and a sustainably developed product. Various measures should be taken to make greater and lasting use. The third is effective protection. The development of red tourism should firmly establish the awareness of protecting red tourism resources. To this end, it is necessary to effectively strengthen the protection of red tourism resources and actively carry out the collection, sorting and research of revolutionary cultural relics, such as the maintenance and repair of revolutionary memorial halls and sites, and the improvement of the environment of revolutionary memorial sites. . At the same time, relevant norms and systems should be introduced to institutionalize and standardize the protection of red tourism resources.

Handle the two relationships well. The first is the relationship between development and protection. Protecting while developing and developing while protecting are the principles for forming a circular economy and a principle for the sustainable development of red tourism. The red historical and cultural heritage project should be launched as soon as possible, efforts should be made to overcome and eliminate inappropriate behaviors in development, operation and use, and while efforts should be made to promote protection, the sustainable development of red tourism itself should be achieved. Secondly, we must properly handle the relationship between protection and utilization. How to develop and utilize red tourism resources is an important part of the scientific development concept of red tourism. The core issue is to adhere to the principle of combining protection and utilization to achieve sustainable and healthy development of red tourism. To properly handle the relationship between protection and utilization, we must aim at effective protection, scientific development, and the realization of sustainable utilization and sustainable development, and take the revolutionary history and culture, natural ecological environment, and humanistic and social environment as the objects of protection and utilization. We should not blindly Emphasize "protection first" and restrict the development and utilization of red tourism resources; we should not be greedy for foreigners and knock down and rebuild old buildings with historical and cultural value; we should not emphasize development and utilization but neglect protection and repair. Practice has proved that scientific and reasonable development and utilization are conducive to protection and inheritance. It is necessary to accumulate more funds for the protection of cultural relics by carrying out red tourism activities, so that the protection and utilization of revolutionary cultural relics can achieve two-way interaction, harmonious unity, and embark on a development track of self-improvement and a virtuous cycle.

Achieve five benefits. Looking at the early development and construction of red tourism resources from the perspective of the scientific outlook on development, we will find the following shortcomings: a general lack of scientific planning, insufficient attention to the scientific protection of resources and the environment, and a lot of homogeneous and low-level duplication of construction. These problems reflect that in the future, the development of red tourism must not only focus on the expansion of quantity, but also focus on the improvement of quality; not only must unswervingly adhere to the concept of sustainable development, but also strive to find the best combination of resource development and protection , to achieve the five unifications of social benefit, political benefit, economic benefit, environmental benefit and resource benefit. The practice of developing red tourism has proved that under the guidance of the Scientific Outlook on Development, following the laws of tourism industry development, government leadership, and effective measures, red tourism can embark on a path of sustainable development.

Overall and coordinated development of red tourism

Vicious competition is a major problem facing red tourism. After market integration in recent years, the coordinated development of red tourism has gradually become a climate. Promoting the coordinated development of red tourism is not only the purpose of promoting the coordinated social and economic development of relatively poor areas, balancing regional gaps, and building a harmonious society, but also an important way to seek new growth points and achieve new breakthroughs in red tourism in our country.

Strengthen the coordinated development of red tourism in the region. To develop red tourism in the region, on the one hand, in order to meet the independent needs of tourists, it is necessary to strengthen the coordination and interaction between different tourism forms, increase the richness, and provide tourists with a complete menu-style selection model. On the other hand, it is necessary to rely on other tourism resources to organically integrate related resources to make it a tourism product form that combines humanities and nature to achieve agglomeration effects. Therefore, in the development process of red tourism, we must not only highlight the red theme, but also break out of the limitations of red, and integrate red tourism, green (natural ecology) tourism, antique (history and culture) tourism, blue (ocean) tourism, customs (folklore) Customs and customs) tourism is organically combined and unified to form complementary advantages and create a colorful tourism product portfolio to meet the increasingly personalized and professional tourism market needs. Strengthen the coordinated development of red tourism among regions. Red tourism at different levels, regions, industries, and fields should focus on forming a strategic pattern of opening up red tourism, coordinate regional tourism cooperation, and follow clear themes, regional linkage, maximum sharing of resources, information exchange, differentiated development, Based on the principle of complementary advantages, we should unifiedly create red tourism brands, expand the influence of red tourism, and jointly promote the development of red tourism, so that various production factors of tourism can flow freely and reasonably in a unified, open, competitive, and orderly market. Strengthen cooperation in marketing and publicity, cooperation between departmental enterprises and training and exchanges of tourism marketing personnel, and jointly promote the development of red tourism.

Promote coordinated economic and social development through red tourism. Practice has proven that the development of red tourism is important for strengthening revolutionary traditional education and patriotism education, promoting red culture, inspiring the national spirit, protecting and developing red tourism resources, cultivating new growth points of the tourism industry, and helping old revolutionary areas, ethnic minority areas, and impoverished mountainous areas get rid of poverty and become rich. , to achieve and promote coordinated economic and social development, has important practical significance and far-reaching historical significance. First, spiritual power can be transformed into tremendous physical power. The development of red tourism can inspire the people in old areas to have the courage and determination to work hard and change their backwardness under new historical conditions. Secondly, political advantages and resource advantages can be transformed into economic advantages.

Most red tourism resources are located in underdeveloped old revolutionary areas. It should be said that the highlights of red tourism are the focus of ecological protection and the difficulties of poverty alleviation and development. The development of red tourism can truly make red tourism a pollution-free, sustainable poverty alleviation project and a people-enriching project. Third, it can effectively expand employment. The development of red tourism can promote the development of the tertiary industry in old areas and provide farmers with more employment opportunities. The more people are employed through the development of red tourism, the stronger the people's awareness of ecological protection and revolutionary cultural relics protection. This is also the fundamental guarantee for the sustainable development of red tourism. Fourth, infrastructure construction can be increased. The prosperity of red tourism can improve local transportation and communication conditions, improve infrastructure construction, and enhance accessibility.

To sum up the practical experience of developing red tourism in various places, attention should be paid to three levels of work: First, we must make good use of advantages for development. Advantages are features. Guided by the scientific outlook on development, we must seize the characteristics of local red tourism resources, inject new vital elements into the characteristics, use characteristics to drive the development of related industries, and explore development paths that are consistent with local realities. Second, we must strive for excellence and development. To develop, we must have a sense of quality and make the best of our own characteristics. This requires policy and funding inclinations and the concerted efforts of cadres and the masses at all levels to jointly maintain and develop a good brand. Third, we must plan scientifically for development. The development of red tourism cannot simply pile up red scenic spots, but should be scientifically planned. The country has an overall plan for the development of red tourism, which takes care of spatial balance and highlights key points and themes. It includes the representative history of the party in time and is conducive to the formation of overall development based on the development characteristics of various regions. At present, it is particularly necessary for each region to explore its own potential, highlight its own characteristics, demonstrate regional uniqueness, and determine a high starting point and high-level development direction that is consistent with the laws of tourism to form attractive and competitive products.

Establish a coordination mechanism for the development of red tourism. The development of red tourism is a systematic project, and an efficient, flexible and effective coordination mechanism should be established. These mechanisms include: government-led mechanisms to accurately position red tourism and comprehensively regulate the development speed and direction of red tourism. The industry supervisory mechanism implements unified management by the tourism department, and relevant departments coordinate closely to form a synergy for development. Market operation mechanism, integrating resources, forming tourism groups, encouraging and supporting various economic sectors to enter the tourism industry, and forming a development pattern of multi-channel investment in red tourism. Develop guarantee mechanisms and increase government investment in the development of the tourism industry in terms of capital, technology, and talent. At the same time, relevant departments must increase law enforcement efforts to rectify and standardize the order of the tourism market.

References:

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4. Liu Xiaoqiu. Develop tourism into a driving industry for building a harmonious society. China Tourism News, 2005-6-13