Traditional Culture Encyclopedia - Tourist attractions - What kind of tourism product is spa?
What kind of tourism product is spa?
Hot spring recuperation is the core tourism product developed by hot spring tourism enterprises, and it is the foundation for the survival and development of hot spring tourism enterprises. From the perspective of modern marketing theory, the concept of hot spring tourism holiday products includes three levels of meaning.
The scarcity of hot spring tourism products is determined by the non-universal existence of hot spring tourism resources. The distribution of natural hot springs is influenced by geological structure, which belongs to non-universal tourism resources and is scarce. Hot spring recuperation refers to the fundamental benefits that hot spring customers get from the products of hot spring tourist resorts, which are manifested in various basic problems that customers hope the resorts to solve during their consumption.
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