When will the World Culture and Tourism Conference be held in Xi'an?

Xi'an is not only an important birthplace of the internationally renowned Chinese civilization, but also a popular tourist city among travelers. In response to the call of the Ministry of Culture and Tourism to vigorously develop the cultural tourism industry and bring Chinese culture to the world, on April 19, the first World Cultural Tourism Conference will be held in Xi'an.

The theme of this conference is "Interactive Culture, Connecting the World". It is guided by the Shaanxi Provincial People's Government and hosted by the Xi'an Municipal People's Government. Ctrip Group, Xi'an Municipal Tourism Development Commission, Xi'an Municipal Development and Reform Commission, Organized by Xi'an Qujiang New District Management Committee and Xi'an Chanba Ecological Zone Management Committee. It is understood that the World Cultural Tourism Conference is a major IP event launched by Ctrip Group. At that time, it will achieve online and offline linkage through a series of international, rich and diversified activities to create the world's most professional industry event. The World Culture and Tourism Conference will be built into an international platform that promotes cultural tourism exchanges between China and other countries around the world and helps Xi'an, Shaanxi, go global.

Important guests attend the Tourism Destination Marketing Summit

As the first event of the World Culture and Tourism Conference, the Global Tourism Destination Marketing Summit will be held grandly on April 19. Ctrip Destination Marketing will release its major annual strategy at the summit; in addition, the summit will open multiple closed forums around the themes of "Culture and Tourism", "Smart Tourism and Innovative Marketing", and "Beautiful China" to discuss the national call for " How tourist destinations can better utilize marketing products under the themes of "Beautiful China - Year of Global Tourism" and "One Belt, One Road" and the future development trends of destination marketing.

It is reported that the conference invited Wei Xiaoan, chief expert of the World Tourism Cities Federation, Yan Han, executive deputy secretary-general of the World Tourism Cities Federation, Peter Semone, chairman of the Asia-Pacific Travel Association Foundation, and deputy secretary-general of the China Federation of Tourism Industry Chamber of Commerce. Ji Xiaodong, president and secretary-general and senior researcher of the China Tourism Culture Development Institute, Yang Yanfeng, associate researcher and Ph.D. of the School of Tourism of Beijing Union University, Jiang Haolin, partner and general manager of asset operations of Xiaocun Qingxi Cultural Tourism, and many other industry leaders and celebrities, Ctrip Group CEO Sun Jie, Ctrip Group Senior Vice President Sun Bo, Ctrip Group Senior Vice President Yang Haijun, Ctrip Group Senior Vice President Tang Lan, Ctrip Group Vice President Zhou Rong, Ctrip Group Vice President Yang Xiaoli, Ctrip Group Destination Marketing CEO Qian Zhen, Wang Wei, CEO of the Government Resource Cooperation Department of Ctrip Group, and leaders of nearly 400 domestic and foreign tourism bureaus and scenic spots attended the event.

In addition, Ctrip Group’s brand activities 2017 China Travel Reputation Ranking Award Ceremony and Dinner and CTF China Travelers Conference will also be held on April 19th and 20th. Industry authorities, celebrities, opinions, Leaders and global travel enthusiasts will gather in Xi'an to participate in and witness a series of exciting activities.

Ctrip will carry out in-depth cooperation with our city’s tourism department

As the host of the World Cultural Tourism Conference, Xi’an will focus on the world and demonstrate cultural confidence; the country’s leading online tourism As the organizer of the World Cultural Tourism Conference, the service provider Ctrip Group will make full use of its international platform and international resource advantages to help Xi'an become a brand highland for cultural exchanges along the "Belt and Road" and promote exchanges and cooperation between Xi'an and the global cultural tourism industry.

In terms of external communication, Ctrip will integrate its international advantageous resources and conduct all-media, all-channel, and high-precision communication at home and abroad to help Xi'an, Shaanxi, speak out internationally and create a world cultural tourism event that will sweep the world. At the same time, Ctrip Group will also launch more in-depth cooperation with Xi'an's tourism department to integrate local tourism resources, promote Xi'an tourism to global tourists, and build Xi'an's destination brand image in the minds of tourists. The World Culture and Tourism Conference will not only provide Xi'an with an important opportunity to build a world cultural capital and a world tourism and fashion capital, but will also become Xi'an's most dazzling cultural business card.