2. What are the marketing highlights of Yuntai Mountain Scenic Area?

The marketing highlights of Yuntai Mountain Scenic Area are:

1, using influence brand marketing. Establish a successful image of combining mountains and rivers, introduce the best theme positioning of Yuntai Mountain Water Canyon, and constantly strengthen the canyon resource demand for the best integration of mountains and rivers, so as to make the ecological theme clear and appropriate, thus building the core brand of the scenic spot, infiltrating into all its marketing behaviors, and highlighting the theme of eco-tourism.

2. Seize the opportunity and take advantage of marketing. Taking the opportunity of being awarded as a national civilized scenic spot, we carried out a series of special reports in China Tourism News, Henan Daily, Dahe Daily, Henan Satellite TV and other media, set up a column on learning and practicing the image of Scientific Outlook on Development Tree as a national civilization in China Tourism News, actively cooperated with the National Tourism Administration to carry out the National Hundred Cities Tourism Publicity Week, and held lectures on entering the square and the community in Beijing, Zhengzhou and other cities.

3. Unconventional tourism market development strategy. Adhere to the surrounding market to drive the long-distance market, and inland to drive the coast. Radiate small cities with big cities. The principle of driving individual travelers by team. Start from yourself and break the rules. Market development of other scenic spots.

4. Expand overseas markets with focus marketing. On the basis of caravan-style unified marketing strategy, subdivide the tourism market, increase promotional activities in Thailand, Australia and other countries, and strive to develop. For overseas markets such as South Korea, the promotion meeting will be adopted to increase media publicity investment and further enhance the visibility of scenic spots.