What is exhibition management?

CIVTE Professional Competency Certification Exhibition Management

1. Introduction to Exhibition Management

Under the influence of economic globalization, the economic and cultural changes between countries and regions in the world Exchanges are extremely frequent, and a new economic form-the exhibition economy has become a new growth point for the national economy of many developed countries in the world. The exhibition industry can not only bring huge direct and indirect economic benefits to the city where the exhibition is held, but also strengthen the commercial and cultural exchanges between the city and the outside world, promote the construction of urban infrastructure, improve the city's visibility and optimize the regional economic structure. Therefore, it has been favored by the world. widespread attention from various countries and regions. However, at present, the relationship between the domestic convention and exhibition industry and related industries is very loose, and the macro-management system and micro-operation mechanism of the convention and exhibition industry are obviously backward compared with foreign countries and Hong Kong and Macao regions; there is also a relatively lack of talents related to convention and exhibition planning, which is not enough to make domestic convention and exhibition healthy and sustainable development of the industry.

In this context, the Central Institute of Vocational and Technical Education (CIVTE) of the Ministry of Education of the People’s Republic of China and the Science and Technology of the People’s Republic of China In cooperation with the China Association of Software Technology Parks (CASTIP), we launched the CIVTE professional competency certification exhibition management course, and drew on the curriculum of the exhibition major of the University of Las Vegas (LAS VEGAS) in the United States. Based on the actual development of my country's exhibition industry, a practice-oriented and distinctive exhibition course has been launched. Through learning, students can become familiar with the development process, current situation and trends of exhibition management at home and abroad, and can independently engage in exhibition planning and exhibition planning in certain engineering fields. Assessment, exhibition planning and monitoring, exhibition financing, exhibition procurement management, exhibition contract management, etc.

2. Exhibition management certification levels and curriculum settings

There are currently two levels of exhibition management for CIVTE professional competency certification: standard level and advanced level. The detailed introduction is as follows:

(1) Standard level

①Course setting:

1. Introduction to Convention and Exhibition

Main contents of the course: Introduction to convention and exhibition; Overview of domestic and foreign convention and exhibition development; Market analysis and marketing management of the convention and exhibition industry; Organizational structure and operation management of convention and exhibition enterprises; Design and operation management of convention and exhibition venues; Convention and exhibition project management and brand building ; Convention and exhibition human resource development and management; convention and exhibition e-commerce management; convention and exhibition customer relationship management; convention and exhibition logistics system construction and management; convention and exhibition business tourism management.

Designated teaching materials: "Convention and Exhibition Management", designated teaching materials for CIVTE professional competency certification.

2 Exhibition Practice

Main content of the course: exhibition industry and exhibition economy; exhibition classification; exhibition industry management; pre-exhibition services (exhibition planning, exhibition recruitment and group organization, liaison and negotiation, contract Signing and management); in-exhibition services (customs declaration for exhibit transportation, exhibition layout, exhibition publicity and public relations activities, booth services); post-exhibition services (exhibition effect evaluation, customer tracking services).

Specified teaching materials: "Convention and Exhibition Practice", designated teaching materials for CIVTE professional competency certification.

②Class Hours

The total training course is 48 hours, including 18 hours for the introduction to exhibitions; 24 hours for exhibition practice; and 6 hours for the mock exam.

(2) Advanced

①Course Settings

1. Introduction to Convention and Exhibition

Main contents of the course: Introduction to convention and exhibition; Overview of domestic and foreign convention and exhibition development; Market analysis and marketing management of the convention and exhibition industry; Organizational structure and operation management of convention and exhibition enterprises; Design and operation management of convention and exhibition venues; Convention and exhibition project management and brand building ; Convention and exhibition human resource development and management; convention and exhibition e-commerce management; convention and exhibition customer relationship management; convention and exhibition logistics system construction and management; convention and exhibition business tourism management.

Designated teaching materials: "Introduction to Convention and Exhibition", designated teaching materials for CIVTE professional competency certification.

2． Convention and Exhibition Project Management

Main contents of the course: Overview and cases of convention and exhibition project management; initiation and cases of convention and exhibition projects; convention and exhibition project organization and project managers and cases; convention and exhibition project planning; implementation and control of convention and exhibition projects; convention and exhibition projects Financial management and cases; exhibition project risk management and cases; exhibition project evaluation and cases.

Designated teaching materials: "Convention and Exhibition Project Management" CIVTE professional competency certification designated teaching materials.

3. Exhibition planning and marketing

Main contents of the course: exhibition project planning; feasibility analysis of exhibition projects; exhibition brand image planning; exhibition implementation plan planning; exhibition-related activity planning; exhibition planning and booth marketing; investment planning and exhibitions Publicity and promotion; exhibition service and on-site management plan; exhibition customer relationship management plan; Chapter 10 exhibition time management plan; exhibition crisis management plan; exhibition portfolio marketing and post-exhibition summary.

Designated teaching materials: "Exhibition Planning and Marketing", designated teaching materials for CIVTE professional competency certification.

②Class hours

The total training hours are 60 hours, including 12 hours for exhibition introduction; 24 hours for exhibition project management; 12 hours for exhibition planning; 6 hours of lectures; 6 hours of mock exams and explanation.

Introduction to the course "Exhibition Economy and Exhibition Management"

Exhibition Economy and Exhibition Management mainly studies and introduces the concept and role of the exhibition economy; analyzes the development history, current situation and development of the exhibition economy at home and abroad Huge multiplier effect, and provide a preliminary explanation of exhibition planning and exhibition management. Through study, students can understand the important role of the exhibition economy in modern urban construction and economic development and master the basic methods of exhibition planning and exhibition management based on their existing knowledge of management, tourism economics and marketing.