The "Brother with a Fake Background" counterattacks! "Bees have made me successful, and my New Year's goal is 100 million"

Part 1 of the "Mortal Dreamers" Series

In ordinary life, everyone will face different challenges, and at the crossroads in life, everyone will have different choices. The process of challenge and choice is the correct way to realize your dreams.

Different situations and different needs, but dreams never choose their masters. Because dreams are no matter how big or small, having dreams is the most important. As long as the stage is big enough, dreams will surely shine.

In the tiny world of Douyin, no matter how small your dream is, there is always your own possibility. Here, everyone can be seen, every dream can be helped, and every hope can be passed on. Here, ordinary you can also become an extraordinary dreamer.

Recently, Liu Yuanjie announced that he was elected as a member of the Yuli County CPPCC. It has been half a year since he became famous in the summer of 2022 with the short video "Your background is too fake".

Failure was the word he encountered most often, but the opportunities of the times are very clever. By chance, he went to Xinjiang, and during the epidemic, he started live streaming on Douyin. He kept failing, and people in the team kept leaving, but he survived and quickly counterattacked and made money.

A member of the CPPCC in Yuli County said that Liu Yuanjie sold 50 tons of honey and 30 tons of black wolfberry in two months, with sales reaching more than 8 million yuan. For 2023, Liu Yuanjie’s goal is to “sell 100 million.”

Having experienced many peaks and troughs, Liu Yuanjie has always maintained a belief: do not admit defeat or accept fate. He also said that bees made him what he was.

Liu Yuanjie

From Jiangsu to Xinjiang

Liu Yuanjie is 1.58 meters tall with a big face and a tuft of beard on his chin, which he says makes him appear mature. Within two years of coming to Xinjiang, 25-year-old Liu Yuanjie has become "Mr. Liu" and a member of the CPPCC Committee of Yuli County. His hot searches are often posted on Douyin: "'Brother with a fake background' has become a member of the Chinese People's Political Consultative Conference, driving the development of Xinjiang's tourism and agricultural and sideline industries."

In the Douyin video, Liu Yuanjie said that he just wanted to be an ordinary person. But in the eyes of those familiar with his past, Liu Yuanjie is a miracle.

Before coming to Xinjiang, Liu Yuanjie worked as a welder and made molds. He took a loan of 20,000 to teach himself software development. When he had no money, he would go hungry every day. When he couldn't bear it, he would go to the stairwell to drink water. After learning software, he found that he had no big future in writing code, so he switched to operations. A few months later, he went from operations development intern to operations director. Later, Liu Yuanjie decided that if he wanted to make more money, he could only start his own business. He started two businesses, both of which failed.

In July 2020, Liu Yuanjie was still doing business selling clothing in Jiangsu. An old friend went to his small company and asked him to go to Xinjiang to do live streaming and deliver goods - that friend planted more than 100 acres of pears in Xinjiang. He agreed.

Xinjiang’s Gobi and deserts inspired him. In a freezer in Korla, he picked up a fragrant pear and took a bite. "I thought it was a big jujube, but I didn't expect it to be so sweet." He used a lot of modal particles to express the shock brought by the sweetness, and used facial expressions to assist it - a bit exaggerated, but this may be how he will succeed in selling goods in the future. reason.

They decided to sell these pears first to make some quick money. There were only a dozen people in the live broadcast room at the beginning, and Liu Yuanjie was very excited.

His classic expression is: he frowns and tastes it first, then suddenly it seems like something magical has entered his body. His face suddenly blooms, revealing a mouth full of teeth, which are white and beautiful. tidy. He has never been afraid of the camera. The camera itself stimulates his desire to perform. He does not care about his own image. He retains the ability to laugh at himself about his appearance and height.

But just standing in front of the camera cannot satisfy this extraordinary person. He was only 23 years old at the time, but he wanted to be the boss and work behind the scenes. The words he often says are: "strategy", "company development", "driving more people", "meaning" and "helping farmers".

"I am the best in the world"

Liu Yuanjie's Douyin account that later became popular was called "Jianji Alimu", but his name was not Alimu. Alimu was a partner who left him twice and finally returned to him.

In August 2020, Liu Yuanjie posted a recruitment notice online to recruit a product anchor. Alimu, a young Uighur man, came to apply for the job. This young man meets his requirements, he is handsome and will make his fans happy. But after Alimu broadcast live for a week, it had no effect, and several other partners were unhappy.

Liu Yuanjie comforted Alimu and said, "It's okay, don't worry." The next day, he rode a tricycle and took Alimu to a nearby village with a loudspeaker and shouted: "I am the best in the world."

"I am the best in the world" - this is what he said in a If he saw something in this book, he would remember it as soon as he read it. This is also his mantra. When he is not confident, he will shout loudly.

The next day after I shouted that sentence, I had a huge sale. I sold more than 2,500 boxes of pears and earned tens of thousands of yuan. Everyone was very happy. In the next few days, the performance gradually improved, at most 6,000 boxes were sold in one day.

Liu Yuanjie

But not long after, several partners had disputes over the distribution of interests and broke up unhappy. Liu Yuanjie said that he didn't ask for a penny, but he thought Alimu was good, so he took Alimu back to Jiangsu for development.

For several months in Jiangsu, they did almost nothing, and Liu Yuanjie was still the person who "failed in everything". "I am number one in the world" is just a slogan shouted when bored. He realized that if he wanted to succeed, he could only go to Xinjiang, and he must go to Xinjiang. Previous experience tells him that Xinjiang will definitely bring him wealth again.

In the summer of 2021, Liu Yuanjie returned to Yuli County, Xinjiang. Accompanying me is a partner named Pippi. He was so confident that he called another friend.

Four people held the first shareholders meeting in Yuli County and signed a cooperation agreement: Liu Yuanjie took the lead, holding 30% of the shares, and was responsible for operations. If it failed, he would bear 70% of the liabilities; Pi Pi holds 30% of the shares and is responsible for the live broadcast backstage; friends hold 30% of the shares and is responsible for finding the supply chain; Alimu holds 10% of the shares and is responsible for the live broadcast.

After the negotiation was completed, they opened an account on Douyin - "Jiangyu Alimu". Out of trust, they used the business license registered with the friend's ID card. But what to sell? They haven't thought about it yet.

Alim said that Xinjiang honey can be sold. He knew a Uyghur beekeeper who made good honey. Everyone decided to go and see it together. It was very sunny and windy on the day we went there. At the Uyghur outdoor apiary, they wore nets specifically designed for harvesting honey and compared the fresh combs with the old combs for tasting. The bees were on their faces, heads, and mouths. It lingers on the neck, stinging sharply from time to time.

A bee that stayed on Pippi’s neck scared Pippi to tears. Liu Yuanjie seized this moment and quickly took a photo. Later, everyone learned that this was his "internet sense" and the key to his future success.

After being stung many times by bees, Liu Yuanjie concluded that honey from Xinjiang must be easy to sell. He said that this kind of honey raised in the wild by beekeepers is pure natural, high in purity, and also good for health.

Liu Yuanjie

"Border Alimu" officially started selling honey. If you open their Douyin account now and scroll down to the bottom, the first article is about honey. They believe that selling honey through live broadcast is something that does not require so much effort to bring popularity. If you sit there quietly, the bees will automatically become props and fly around your head.

Alim and Liu Yuanjie live broadcast together. They stood in front of the hive and introduced the honey in a tone typical of live broadcasts, but not many people clicked in.

Everyone is a little frustrated. Liu Yuanjie thought, Xinjiang is so beautiful. If the scenery can be included in the photo, it will definitely become popular. Isn’t this what the city people outside want to see? They drove around looking for beautiful scenery. But after trying several times, it still didn't work.

Summer is coming to an end, and business is not picking up. Alimu left. The other two partners are also not in Xinjiang, leaving only Liu Yuanjie. But he had no other way out. He decided to make a desperate move and continue to live broadcast on Douyin no matter what.

"I have experienced ups and downs, and I am very calm about becoming famous."

In September 2021, Liu Yuanjie began live broadcasting on "Border Alimu". Sometimes people think he is Alimu, and sometimes people call him Liu Shuai. His live broadcast keywords are: heat, being bitten by an insect, and meeting a snake.

Because he "actively" allowed bees to sting him, beekeepers were scared to see him. Bees are like Liu Yuanjie's pets, always surrounding him. When he was stung at first, he was a little nervous and hurt, but he gradually found pleasure in it. Once his mouth becomes swollen from being stung, the popularity of the live broadcast room will increase. At the end of September, the number of viewers in the live broadcast room reached tens of thousands, and the number of fans increased to more than 20,000. He was able to sell more than 100 bottles of honey in a day, earning about 10,000 yuan a day.

He was very happy, but the problem of partners came again. The three of them made an appointment to check the accounts together, but their friend went out to play. Liu Yuanjie was very dissatisfied. There were conflicts between them very early on, and in the end they couldn't continue to cooperate.

In Liu Yuanjie’s account, because the account password was changed, they couldn’t even log into the store for a while, and the reputation of “Border Alimu” fell to 3.0. Fortunately, the Douyin account was originally registered with Liu Yuanjie’s mobile phone number and can still be kept. There is a loyal fan who bought one of each product in the store, and then rated it well, which brought the rating back up.

In the winter of that year, Xinjiang became extremely cold. Due to the low ratings and the popularity of "Border Alimu", more than a dozen people came to the Douyin live broadcast room. However, they still sell more than 100 bottles of honey every day.

In January 2022, Liu Yuanjie returned to Jiangsu to celebrate the New Year. After a few days of doing nothing, he couldn't stand it anymore and ran to Yunnan to continue selling honey. After live broadcasting in Yunnan for a period of time, the popularity of the live broadcast room has increased again.

In April, when Xinjiang recovered, he returned to Yuli County again. Liu Yuanjie went to the bee farm to continue the live broadcast. Bees gathered in groups on his neck and body. He screamed loudly when he was stung by the bees. His mouth was swollen, his eyes were red, and his face was covered with swelling. These works have received a lot of praise, and some fans said that Liu Yuanjie is really the "ceiling of the goods industry." From then on, he was surprised to find that he could reach up to one million yuan a month through live streaming.

Liu Yuanjie’s social account

After Liu Yuanjie collects honey from beekeepers in cash, it goes through inspection, filtering, bottling, packaging, and finally reaches the hands of customers. Many beekeepers have sold all their honey in the summer of 2022. Since the outbreak, this situation has been rare.

He has a bigger plan and wants to integrate the bee resources in Yuli County and develop it into an industry.

He found 26 beekeepers in the county and formed the Yuli County Bee Industry Association. The beekeepers elected Liu Yuanjie as president. Because of the Apiary Association, he received a "poverty alleviation" label - which can help him better help farmers. After making money, Liu Yuanjie said he was looking for more meaning.

But helping farmers cannot be achieved just by talking about it. The products must pass the test and gain the trust of consumers. To achieve these two points, you must take the collection, processing and packaging of products into your own hands, so that you can personally supervise the entire process from source to after-sales.

Liu Yuanjie

His career map is very clear. He wants to build an industry in Xinjiang and then drive local economic development. After talking about this grand plan, he continued: "I reject all moral performances. For example, I donate money to farmers in Yuli County, and I buy gifts for beekeepers. I won't take pictures of these things, as they will be suspected of being staged."

At this time, Liu Yuanjie thought of Alimu again. This young man born in 2002 seemed to him to have great potential. In July 2022, Alimu returned to the live broadcast room of "Border Alimu". They decided to go to the Gongnaisi Grassland for live broadcast. There are meadows and streams there, the sky is blue, and the air is pure. The effect of photographing the bees there must be very good.

But not long after going up the mountain, Alimu suddenly said that he was going down the mountain and he had to attend the Corban Festival. Liu Yuanjie asked Alimu again and again: "The scenery here is so good that you can create. Are you sure?" Alimu went down the mountain, and Liu Yuanjie was alone on the mountain creating again.

He held his mobile phone in one hand and a bucket full of honey in the other. He followed the beekeeper and moved around, living in a tent. The weather in summer is changeable. Sometimes it rains suddenly, and it starts to rain in the tent. It drizzled. On sunny days, he did not wear a hat, and his whole body was very tanned. My hair hasn't been taken care of for a long time and it's a mess.

He couldn't care about anything. Such a miserable image made fans in the live broadcast room question that the stream, blue sky and white clouds behind him were all fake. They said: "Your background is too fake."

Liu Yuanjie's social account

This may be a joke, but it just provided Liu Yuanjie with creative inspiration. In a later video, he sat by a clear stream and said, "Look, this background is too fake. You can tell me later." He threw a bucket into the river behind him, and the bucket immediately floated away. , he saw this and hurriedly chased the bucket.

This video suddenly went viral on Douyin. "Your background is too fake" became a hot meme. In July 2022, “Jiangjialimu” ranked second on Douyin’s followers list, gaining 1.602 million followers in a week.

In fact, there were clues before it became popular. Someone asked him to introduce the spring water in Gongnaisi in the live broadcast room. Liu Yuanjie said that the water here is very good and can be drank directly. Then he took a sip of water and drank it without hesitation. At this moment, his fans said, look, is that lump in the water a cow dung or a weed? Liu Yuanjie was stunned. what is that? This was not a plot he designed. He really didn't notice the lump. He walked over and took a closer look, and finally confirmed that it was really a piece of cow shit. This video made him a little popular.

Fans said, "He just stands there and makes people laugh without doing anything."

During the days when Douyin became popular, Liu Yuanjie put his phone in airplane mode and slept in a yurt. He said: "I have experienced ups and downs, and I am very calm about becoming famous."

Sometimes, opportunities come very cleverly. An "extraordinary" person like Liu Yuanjie came to Xinjiang during the epidemic. He kept failing and people kept leaving him. Only he persisted and finally counterattacked. He said that after experiencing so much despair, he was now used to it. His belief is that he must never admit defeat or accept his fate.

He also said that bees made him successful.

In December 2022, Alimu returned. He made up his mind to follow Liu Yuanjie and do a good job this time. This was his last chance. Liu Yuanjie said, Alimu, work hard, we will make a lot of money in 2023.

Walking on the streets of Yuli County, it was too cold, maybe minus 9 degrees, when several Uyghur youths recognized Liu Yuanjie, and they shouted, "Alim is the best."

Written by: Nandu reporter Wang Chenchen