The concept of tourism brand

First

From the analysis of the characteristics of the tourism industry, tourism is a comprehensive industry. This is mentioned in many textbooks. It includes six elements, namely: travel, travel, housing, food, things, and entertainment. Therefore, the development of the tourism industry can drive the development of the tertiary industry, the secondary industry and the primary industry. For example, agricultural tourism and industrial tourism are the crystallization of the comprehensive characteristics of the tourism industry.

Second

Tourism is a display of the comprehensive image of a region. Every small link of tourism marketing is a window for displaying the image of a region and a yardstick for the quality of civilization.

Thirdly

Tourism is still a bridge for reform and opening up. The earliest investment projects in our country were all in the tourism industry, with tourism first emphasized. Because only through travel and sightseeing, he will have a vivid sense of your geographical context, cultural context, people, mountains and rivers, scenery and people. Only after he has a good impression of your environment, culture and other aspects, will he Consider coming to your place. If he didn't feel good about traveling before, he definitely wouldn't decide to stay here. If he feels bad about the hotel's service, has a bad impression of the surrounding environment, and feels that the people here are not highly civilized, he will definitely feel that there is no market prospect. Therefore, tourism is a catalyst for reform and opening up. In short, when we build tourism brands and market tourism, we are marketing the brand of a region.