Traditional Culture Encyclopedia - Tourist attractions - How does tourism optimize the supply structure with demand?
How does tourism optimize the supply structure with demand?
The report believes that the structural problem of products is a prominent problem on the tourism supply side. For a long time, the relationship between supply and demand is based on "I own, you consume", which leads to the oversupply of traditional products, new products, sightseeing products and leisure products.
Experts said that the supply-side reform of tourism must establish the concept of "users (consumers) as the main body", reconstruct the relationship between supply and demand with "you need me to supply", optimize the product structure, and the demand side is changing with each passing day, showing both the trend of "just need" and the characteristics that diversified and personalized needs are gradually becoming the mainstream.
In the future, the product structure should be determined by the mass tourism consumption demand, and the supply structure should be optimized according to the diversified demand to increase the effective supply. Under the background of internet, the characteristics of diversified, fragmented and personalized demand will become increasingly apparent, which will inevitably call for the supply of "tailor-made" products and services.
I hope that one day all tourism products can be tailored!
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