How does tourism use social e-commerce?

This year, the concept of "private domain traffic" is even more so. For businesses, every user is both a consumer and a marketing channel to spread products to friends. For example, the popular "community group buying" since last August is actually the most recognized private domain traffic marketing model.

Community group buying originated from the retail industry. At present, such large-scale community group buying platforms as Prosperity Optimization, Meijia Shopping, Food Enjoyment, Ten Societies and Tongcheng Life Selection are all the same. However, with the gradual expansion of outlets, businesses in more and more industries began to use this model to acquire customers. For example, in the tourism industry, many OTA, travel agencies and scenic spots have launched community group buying business.

The business model of community group buying is that merchants take the community as a unit, recruit residents in the community or shops around the community as "responsible persons", and let them establish a WeChat group for the merchants in this community, make full use of social network resources, and bring the community residents closer to this group and become users of the merchants.

Usually, community group buyers will create their own WeChat applet as a trading platform. The head of the team will post a merchant's applet or a small program link of a commodity in the group, so that users can click in to buy and pay.

What benefits can this marketing model bring to the tourism industry and scenic spots?

0 1

This is the most typical private domain traffic marketing model. Obtaining users through semi-acquaintance relationship of WeChat, community and LBS greatly reduces the cost of updating and retaining users, and reduces the cost of acquiring a new trading user from tens or hundreds of yuan to one or two yuan or even free;

02

Tourism industry is a typical low-frequency consumer industry, and 1 year may be used several times. If users are required to download an APP for this purpose, it will only increase the difficulty of promotion. The applet has the characteristics of ready-to-use and no memory occupation, and belongs to the WeChat ecology. It is extremely convenient to open the official account of WeChat and forward it to friends or WeChat groups, which is in line with the low-frequency attribute and social marketing model of the tourism industry.