Tourism market elements

The formation of tourism market must have four elements: tourists, tourism purchasing power, tourism purchasing desire and tourism purchasing right.

Tourism market in a broad sense refers to all kinds of economic phenomena and economic relations reflected in the process of tourism product exchange, which not only refers to the exchange place of tourism products, but also involves the sum of all kinds of supply and demand relations of tourism product exchange in a certain range. Tourists are the main body of tourism activities, the consumers of tourism products and the basic elements of tourism market. Tourism purchasing power refers to the ability of consumers to buy tourism products in their disposable income.

Purchasing desire refers to the motivation, desire or demand of tourists to buy tourism products, which is produced by tourists' physiological and psychological needs. The right of purchase refers to the right of tourists to buy tourism products.

Tourism market characteristics

1. The demand of the tourism market is diversified. The tourism market is vast and there are many tourists, but there are great differences in personal economic conditions, life experience, education level and social status. The requirements for tourism products and willingness to travel will of course be different. Therefore, the tourism market demand also presents the characteristics of diversity.

2. The demand of tourism market can be induced. Tourism demand is a high-level demand, and tourism consumption is a high-level consumption after people meet their basic living conditions, which has a certain fashion. Through induction, people's desire for tourism consumption can be stimulated.