What is the theme of Shandong tourism image recognition?

Shandong tourism image logo combines traditional elements with the new trend of modern design, integrates ancient and modern elements through graphic design of words and symbols, and highlights the core image expression of "Shandong Shandong" and "Shandong people": "hospitality and friendliness"; At the same time, the gorgeous English logo TINT, the Chinese character "Shandong" and a clear "hospitality" Zhu Wen seal * * * together constitute this modern symbol with strong cultural atmosphere and full of pleasure.

"Friendly Shandong Friendly Shandong" is the most vivid and direct information transmission to Shandong tourism. "Isn't it a pleasure to have friends coming from afar?" (From the Analects of Confucius, learning comes first), Qilu's hospitality has been passed down for more than two thousand years and has never changed. The combination of Chinese and English design is also the requirement of internationalization trend.

The specific description of "cultural holy land and holiday paradise" is an important "hint" to Shandong's tourism image featuring cultural experience and leisure vacation.

Shandong tourism image logo combines Chinese and foreign ancient and modern languages, characters and design elements together, with rich color changes, corresponding to Shandong's profound historical and cultural heritage and unique leisure and holiday charm, rich, dynamic and cordial, forming a strong visual impact. With the overall image of the head of the five mountains, the shore of the sea, the hometown of Confucius and Mencius, and the country of etiquette, combined with the hospitality of "Shandong, Shandong people" and the distinctive personality of "honesty, integrity and boldness", it conveys a modern image and cultural consciousness with characteristics and internationalization. The new image full of enthusiasm and charm of "Shandong people" constitutes a strong visual memory. Through multi-angle and multi-level three-dimensional promotion and application, this image logo can form rich information transmission, enhance the social recognition of Shandong tourism image, and also call for more and stronger yearning, knowledge and exploration desire for Shandong and China culture.