How to carry out effective marketing in scenic spots?

For the promotion of tourist attractions, the Qian Jun media summarized three points:

First, clarify the advantages of enterprises. Many enterprises promote their own products and services, and do not know what advantages they have compared with others; It is difficult for enterprises to impress customers. For tourism enterprises, it is low price, good service, reasonable route selection, perfect supporting services, professional tour guides, reasonable overall planning and arrangement, and so on. Only when an enterprise is clear about its core advantages can it be targeted and focus on publicity.

Second, find out whether the enterprise user groups are doing student tourism, old-age tourism, traveling abroad, parent-child tourism, middle-aged and elderly tourism, etc. Find the right user group, and then you can be targeted when you promote it. For example, when students travel, enterprises need to consider which one is organized by the school from the perspective of the school and what they care about; One is what parents arrange for their children, what parents care about, and some are organized by a group of students themselves and what they care about. Only in this way can targeted and personalized services excel in all aspects.

Third, how to promote online 1 sales channels should be paved (such as where to go, flying pigs, Ctrip, etc.). (2) Websites and official WeChat accounts need to develop and share various routes, interesting travel stories, exquisite tour guides and related travel notes; (3) Resource replacement: hotels, businesses, airports and other related resources can replace; (4) Network-wide marketing, online all-round information coverage and large-scale brand exposure mainly include: question and answer platform, post bar, library, experience, forum and so on. Take a question-and-answer method: which travel agency is better on what route, where there is a travel agency to go, where there is no travel agency, where there is a good travel agency, where I want to go, whether there is any recommendation from relevant travel agencies, and so on. And we can publish related travel notes to Ma Honeycomb and Baidu Travel Notes. And implement these in a planned way. When we cover a lot of information, the brand of travel agencies will naturally improve, so the conversion rate will be much higher. Enterprises have great advantages in doing offline, because many customers choose now. Comprehensive: When tourism enterprises want to promote through the network, Qian Jun Media suggests that all preparations should be made, and then the whole network marketing coverage information should be used to improve the exposure and brand awareness, and then the conversion rate can be improved.