Traditional Culture Encyclopedia - Tourist attractions - According to the purpose of tourism, what can tourists be divided into?
According to the purpose of tourism, what can tourists be divided into?
According to the purpose, tourists can be divided into leisure tourists, business tourists and family and personal affairs tourists. This division is to facilitate the analysis of the demand characteristics of different types of tourists.
(1) Characteristics of leisure tourists: ① It accounts for the largest proportion of all outbound tourists. ② Traveling abroad is seasonal. ③ There is greater freedom of choice in the choice of tourist destination and departure time. ④ Generally, they stay in tourist destinations for a long time. Because of their own expenses, most of them are more sensitive to price.
(2) "tourist" tourists. Apart from being different from leisure tourists in basic travel motivation, they also have the following characteristics: ① Although the number is relatively small, they travel frequently. ② In terms of the requirements for tourism services, they put more emphasis on comfort and convenience, so their consumption is higher. (3) Because it is a business trip, it is not affected by the seasons. (4) They have little or no choice of destination, and they don't have much freedom to choose when to go out. Except for special circumstances, they usually stay at their destination for a few days, because the nature of their tasks determines that they cannot stay at their destination for too long. They are not very sensitive to the price, on the one hand, because they go out at their own expense, on the other hand, because they have no freedom to choose or change their destination.
(3) Family and individual business tourists. The demand characteristics of such tourists are more complicated. They are different from the first two types of tourists in demand, but they also have some characteristics of the first two types of tourists. ① In terms of travel time, some people use paid holidays, while others choose traditional holidays. (2) Many family and individual business tourists, such as attending weddings and opening ceremonies, are weak in seasonality, similar to "business" tourists; In price sensitivity, it is similar to leisure tourists; The choice of tourist destination is the same as that of "traveling" tourists. Therefore, the situation of such tourists should be analyzed in detail and cannot be generalized.
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