Planning of Mengdingshan Tea Culture Tourism Festival

Theme: Explore the tea culture in Mengding Mountain and enjoy a better life.

Activity time: September 15 to 10/0/5.

Venue: Mengding Mountain Scenic Area

Activity content:

1. Opening Ceremony: On the morning of September 15 10, in the stage square of Mengding Mountain Scenic Area, tea ceremony, traditional dance performance and tea culture explanation will be held at the opening ceremony.

2. Exhibition: An exhibition area will be set up in Mengding Mountain Scenic Area to display exhibitions on tea processing, medicinal tea products, tea art equipment, tea culture history and so on, so that visitors can further understand tea culture.

3. Tea tasting experience: A teahouse was set up in Mengdingshan Teahouse, and professional tea artists conducted on-site teaching and tea tasting demonstrations, so that tourists could experience the charm of traditional tea art personally.

4. Tea Culture Lecture: Invite industry experts and well-known tea merchants to give lectures on tea culture, so that tourists can better understand the history and development of tea culture.

5. Tea tour activities: various tea tour theme activities, such as watching the sea of clouds, picking experience, tea tasting in tea gardens, hiking in tea mountains, etc. Let tourists taste high-quality tea while enjoying the natural beauty.

6. Tea culture exchange: Through tea culture exchange and communication activities, visitors can deeply understand the characteristics of tea culture in various provinces and cities.

7. Tea Exhibition: Set up a tea exhibition area in Mengdingshan Teahouse to provide high-quality tea and related tea set products, so that tourists can go home with the memories and tastes of Mengdingshan tea.

Activity objectives:

1. Promote the prosperity and development of tea culture tourism market in Mengding Mountain.

2. Enhance the popularity and reputation of Mengdingshan tea culture.

3. Strengthen the integration of tea culture in Mengding Mountain and local tourism resources, and build a tea culture tourism brand.

4, through the tea culture explanation, communication and communication, improve the tourists' cognition and acceptance of tea culture knowledge.

5. Promote the high quality and quality value of tea products in Mengding Mountain and increase the income of local farmers.

Activity budget:

1, publicity expenses: 50,000.

2. Venue rental fee: 20,000 yuan.

3. Rental fee for movable equipment: 30,000 yuan.

4. Personnel remuneration: 1.5 million.

5. Commodity procurement cost: 65,438+10,000 yuan.

Total budget: 350,000 yuan

Estimated income:

1, ticket income: 500,000 yuan.

2. Sales of teahouse products: 200,000 yuan.

3. Other income: 654.38 million yuan.

Total income: 800,000 yuan

Remarks:

The planning of this activity is pure fiction. If there are similarities, it is purely coincidental. The actual activity planning needs to be adjusted and changed according to the specific situation.