What about tourism in the later period of the epidemic?

In 2020, the COVID-19 epidemic will bring a heavy blow to the tourism industry, and the income of manufacturers in various related industries will drop sharply in a short period of time, and the development of global tourism will face unprecedented challenges. With the effective control of the epidemic situation in China, the mass production and use of vaccines in COVID-19 has brought hope for mankind to overcome the epidemic situation. At the same time, domestic tourism has also ushered in a comprehensive recovery period, which has also laid a solid foundation for the recovery of global tourism.

Overview of domestic tourism in 2020

According to the data released by the Ministry of Culture and Tourism, the number of domestic tourists in 2020 was 2.879 billion, a decrease of 3.022 billion compared with the same period of last year and a decrease of 5.2 1%. Domestic tourism revenue was 2.23 trillion yuan, a decrease of 3.50 trillion yuan and 6 1. 1% compared with the same period last year. Urban residents made 2.065 billion trips, down by 53.8%; The number of rural residents was 8140,000, a decrease of 47.0%.

Quarterly, the number of tourists is narrowing. In the first quarter, the number of domestic tourists was 295 million, down 83.4% year-on-year. In the second quarter, the number of domestic tourists was 637 million, a year-on-year decrease of 51.0%; In the third quarter, the number of domestic tourists was 100 100 million, down 34.3% year-on-year; In the fourth quarter, the number of domestic tourists was 946 million, a year-on-year decrease of 32.9%.

From the perspective of tourism expenditure, urban residents' tourism expenditure 1.80 trillion yuan, down 62.2% year-on-year; Rural residents' outbound tourism expenditure was 0.43 trillion yuan, down 55.7% year-on-year. Per capita consumption per trip was 774. 14 yuan, down 18.8% year-on-year. Among them, the consumption of urban residents per trip is 870.25 yuan, down18.1%; Rural residents spend 530.47 yuan per trip, down 16.4%.

The data shows that in 2020, although the overall domestic tourism industry declined sharply, it also showed signs of gradual recovery.

The gradual recovery of the domestic tourism market

In the first half of 2020, due to the continuous improvement of epidemic prevention and control, driven by the small holiday, the transaction scale of online holiday tourism market in the second quarter increased significantly compared with that in the first quarter, showing signs of initial recovery.

In the second half of 2020, the Ministry of Culture and Tourism issued the Notice on Promoting Tourism Enterprises to Expand their Resumption of Work. Under the control of relevant policies, the maximum carrying capacity of national tourist attractions has been raised from the previous 30% to 50%. In order to cope with the upcoming Mid-Autumn Festival, the carrying capacity of tourist attractions has been adjusted from 50% to 75% again. Driven by the recovery of inter-provincial tourism, summer vacation, National Day, Mid-Autumn Festival and other holidays, the domestic tourism market has recovered rapidly.

In the context of the epidemic, China has become the only economy in the world to achieve economic growth, which has injected a strong impetus into the prosperity of the tourism market. The epidemic prevention and control continued to improve, the passenger volume of civil aviation continued to recover, and the monthly average passenger volume of railways gradually stabilized. By the end of 2020, the monthly users of online travel have reached 654.38+32 billion, which has recovered to 90% of the same period last year; The number of new users of online travel platforms is also growing steadily.

The single and homogeneous competition mode and service mode of tourism in China make the integration of cultural tourism and science and technology become the general trend of industry reform. Through digital innovation, we will make full use of the new generation of high technologies such as cloud computing, big data, artificial intelligence and 5G to provide tourists with all-round and full-process smart travel services. Taking Guizhou Province as an example, the "One-yard Tour of Guizhou" project promoted by the Provincial Department of Culture and the Tourism Bureau includes the tourism data of Guizhou Province, which helps Guizhou to open a new model of global smart tourism, injects vitality into Guizhou's global tourism, and also adds momentum to domestic tourism.

Market competition mode

The epidemic has dealt a heavy blow to the tourism industry, but in 2020, the amount of tourism financing reached a new high, reaching 42 billion yuan. In the downturn of the industry under the epidemic, capital copied tourism assets, making the single financing amount of the tourism industry nearly 400 million yuan in 2020, and the competition for capital for head tourism assets was extremely fierce. The mainstream online travel platforms are also United with Lian Heng, and the competition is fierce.

In 2020, the online travel transaction volume in China will decrease by 50.9% compared with 20 19, and OTA platform will occupy more than half of the market.

The OTA platform is mainly Ctrip, and the online travel market presents a pattern of "one super and many strong". In the first three quarters of 2020, Ctrip's domestic operating income reached 65.438+0.335 billion yuan, occupying the position of the largest online travel platform in China; The core competitiveness of Meituan in the field of online travel is to realize the main entrance of its tourism business with the help of its platform portals such as client and PC, as well as low-cost traffic. Flying Pig, backed by Ali, has huge import flow, perfect financial services and strong technical support such as Alibaba Cloud, and its strength cannot be underestimated.

Under the conditions of overall planning of epidemic prevention and control, relevant policy regulation and changes in market competition, tourism enterprises are under great financial pressure, such as tourists returning halfway, canceling reservations before departure and deducting fees from suppliers. Online travel agencies such as Ctrip, Zhu Fei and Mawei have launched "lossless unsubscribe" services, while travel agencies such as Caesar, Zhongxin, Chunqiu and Guang Zhi Travel have done a lot of work to protect the legitimate rights and interests of tourists. These platforms played the role of "stabilizer" in the epidemic period and "accelerator" in the recovery period of the industry, and added vitality to the market through various measures. These benign changes have created conditions and provided impetus for the recovery of the entire tourism market.

The trend of industry reform under the post-epidemic situation

Smart and convenient travel. The development of high-tech such as 5G and big data will further promote the upgrading of smart tourism. With the development of smart tourism, the integration of cultural tourism and science and technology has become a major trend of industry reform. A new era of mutual encouragement between tourism demand and tourism supply has arrived. Technological innovation will further promote the development of smart tourism, accelerate the digitalization and high-quality development of tourism, meet the individual needs of tourists, and enhance tourists' satisfaction and sense of gain.

Rural tourism may become a new fashion. The Central Committee's Proposal on Formulating the 14th Five-year Plan for National Economic and Social Development and the Long-term Target in 2035 mentions that it is necessary to promote the integrated development of culture and tourism, build a number of world-class tourist attractions and resorts with rich cultural connotations, build a number of national-level tourist and leisure cities and blocks with distinctive cultural characteristics, and develop red tourism and rural tourism. Based on the full implementation of rural revitalization strategy, rural revitalization will undoubtedly provide strong support for future rural tourism, and rural tourism industry will have great attraction.

Stepping into a well-off society in an all-round way, people pay more attention to culture and tourism consumption. People's new expectations for a better life have opened up new space for tourism and put forward new requirements for the high-quality development of tourism.