What is the target market of B&B?

1, benchmarking people who pursue personalized travel.

2. Benchmark people who pursue leisure and vacation.

3. Set a benchmark for people who pursue health and well-being.

The positioning of B&B's basic customer base needs to be made clear in the site selection and design stage of the project, which is a stable basic customer base in the future operation of B&B. The positioning of this customer base needs to follow the natural flow direction of the project site and consider how to attract local natural passenger flow into the hotel. This logic seems simple, but there are many negative cases in reality.

However, many people think that the main consumption purpose of B&B is leisure travel, and business guests are more interested in fast and comfortable hotels. Although the standardized quality assurance of brand chain hotels can indeed save a lot of choice costs for business travelers.

However, with the change of more and more people's attitudes towards life, young business travelers are pursuing further integration of work and life, which provides a good opportunity for B&B to enter the business circle. After all, B&B in the business district can provide more warm service and a more relaxed environment for business travelers.

In recent years, more and more business parent-child customers, that is, guests who take their families and children on business trips, have confirmed this change in life concept. Compared with traditional business hotels, B&B has more humanistic care and characteristics, and can better provide services and cultural experiences for accompanying parents and children. At the same time, business guests themselves are the main natural passenger flow in this block, with stronger spending power, and should become the best basic customer group in this area.

The Origin and Development of Family Hotels

B&B has a long history in Taiwan Province. The earliest large-scale B&B development zone was Kenting National Park, which lasted about 198 1 year. It was originally intended to solve the problem of insufficient accommodation. It's just a simple type of accommodation, without tour guides and catering services.

Due to the lack of accommodation or services in hotels in amusement areas, or the borrowing of houses and workers in mountainous areas for mountaineering tourism, people with vacant houses intend to hang up hotel signs or go directly to hotels and stations to attract tourists, so this industry has arisen.

198 1 years ago, the former aboriginal administration bureau of Taiwan provincial government formulated its own rules in its tribal industry development plan to guide aborigines to use empty houses and unique local environment to run homestays and increase their income.

In addition to indigenous areas in non-indigenous areas, many people in scenic spots, national parks and tourist attractions have also rebuilt vacant houses or rented them out to tourists with new buildings.

Because most residents are locals, they take this opportunity to promote local tourism. In the same year, the Agriculture Committee strongly advocated the transformation from traditional agriculture to sightseeing agriculture, which further stimulated the development of homestays and became a new rural tourism economic industry in Taiwan Province Province.

The homestay industry is widely loved by tourists because of its popularity, parity and closeness to the people. However, the initial management level was uneven and there was no perfect management system, which led to the failure to protect consumers' rights and interests.

On February 2, 2006, the government promulgated the Management Measures for Homestay, 65,438+0,65,438+0, which regulated the site selection, scale, building, fire protection, operating facilities, requirements for application for registration, management supervision and matters that operators should abide by, and made it a subsidiary industry of agriculture, forestry, fishery and animal husbandry, officially assisting the legalization of Taiwan's homestay industry.

In order to improve the quality and safety of homestays and promote the development of agricultural leisure and mountain settlement tourism industry, homestay industry has officially become a new agricultural industry in Taiwan Province Province.