How do tourism designers do well in logo design?

Do these tourist signs that people want to go to after seeing them have your hometown?

First, Sichuan tourist signs

On China Tourism Day, Sichuan Provincial Tourism Bureau announced the new international image and slogan of Sichuan tourism.

The new Sichuan international tourism logo consists of a new English slogan "Sichuan, not just a panda" (Sichuan, not just a panda) and a symbol with the letter "Sichuan" changing.

The deformation of the characters is just right. The panda composed of this pinyin letter can be seen at a glance and immediately knows that it represents Sichuan. Bian Xiao can't help but miss the leisurely time he spent half a month in Chengdu.

Second, Hangzhou tourist signs

Hangzhou city tourism logo can be regarded as a model of China tourism city and destination logo design.

This is a typical text logo design. And it is widely used. When playing in Hangzhou, you can often see the implantation of this logo on the street. The overall logo is very harmonious with the environment in Hangzhou.

The symbol evolved from the word "xing" in seal script, which embodies the traditional cultural heritage of China. The logo looks like a ship as a whole, and the ancient meaning of the word "Hangzhou" is "Ark" and "Ship", which reflects the historical allusion of Hangzhou's name because of "Dayu boarded the boat" and the inside story of Hangzhou as a famous historical and cultural city.

Third, Shandong tourism signs

Shandong tourist signs combine traditional elements with modern design, and integrate ancient and modern elements through graphic design of characters and symbols, highlighting the core image expressions of "Shandong Shandong" and "Shandong people": "hospitality and friendliness"; The symbol of hunger is very colorful, which reminds people that Shandong is a province rich in tourism resources, which is dwarfed by Confucius and Mount Tai in Confucian culture in other mountainous areas. And Qingdao, a coastal city.

Four. Anhui tourist signs

The similarity between Anhui tourist signs and Hangzhou tourist signs lies in the integration of elements of Anhui Huizhou architecture.

The logo becomes more artistic after it becomes black and white.

Verb (abbreviation of verb) tourist sign of Liaoning province

The overall creative inspiration of Liaoning tourism logo comes from the isomorphism of Liaoning abbreviation "Liao" and Liaoning version, and at the same time it is composed of the text * * with the theme slogan "Have a good time in Liaoning, I'm glad you came".

The blue part of the logo symbolizes the coastal economic belt of Liaoning Province, highlighting the rich coastal tourism culture and resources in Liaoning. The coastline of 2 177 km has infinite scenery, connecting 25 ports in Liaoning and many tourist attractions such as Dalian, Dandong and Panjin. The ingenious combination of blue and red, yellow and warm colors highlights the rich and colorful scenic tourist routes in Liaoning.

Compared with the tourist signs in Sichuan, Hangzhou, Shandong and Anhui, the tourist signs in Liaoning are more difficult to be understood by overseas audiences, and the expression of tourists' emotions is not as strong as the above signs.

The international tourism marketing of tourist destinations begins with the design of tourism image signs. The design of tourism products, the promotion and maintenance of tourism environment and tourism services in tourist destinations are the basis for awakening the spring of inbound tourism.