The expression of backward tourism concept

New Ideas of Tourism Development in Xinjiang Abstract: The unique resource advantages and the historical opportunity of western development provide conditions for the leap-forward development of tourism in Xinjiang, but problems in concepts, management systems, infrastructure and product development have become obstacles to the implementation of this strategy. We must take corresponding measures to promote the development of tourism in Xinjiang. Keywords: Xinjiang tourism; Development; Thoughts Xinjiang's tourism industry has gradually formed a relatively complete comprehensive tourism service system of "travel, accommodation, food, transportation, shopping and entertainment" and has become a new industrial sector of China's national economy. It plays an irreplaceable role in expanding foreign exchanges, promoting scientific and cultural exchanges, communicating information, enhancing understanding and friendship, improving investment environment and promoting the internationalization of Xinjiang. However, the problems in ideology, management system, infrastructure and product development have become obstacles to the sustainable development of tourism in Xinjiang, and corresponding measures must be taken to promote the development of tourism in Xinjiang. I Advantages of Tourism Development in Xinjiang (I) Rich resources and great potential According to the resource classification system of China Tourism Resources Census Standard, there are six types of resources in Xinjiang, including human landscape, water landscape, biological landscape, historical buildings, leisure and fitness, shopping and ethnic customs. Among the 68 basic types, there are at least 56 in Xinjiang, accounting for 83% of the total physical tourism resources in China, and the types are extremely rich. Such as the customs of the western regions, the Silk Road, ethnic customs, border trade and special tourism. The product has a complete structure and wide adaptability, which can meet the different needs of different markets and meet the various consumption needs of domestic tourists and overseas tourists. According to the investigation and textual research on Xinjiang's tourism resources, there are 1 1 declared national scenic spots in Xinjiang, which can be used as leading scenic spots or important support points for Xinjiang's tourism development. The scenic spot 1 1 with the conditions of autonomous region-level scenic spots can be used as the leading scenic spot or main support point of local tourism development. In addition, there are eight tourist destinations with high scientific research and exploration value, which can be used as destinations to attract some international and mainland tourists for special tourism. These scenic spots and scenic spots will be developed as key scenic spots in the future to promote the development of tourism in Xinjiang. (2) The service system has been continuously improved. At present, there are a total of 176 star-rated hotels and foreign-related hotels in Xinjiang, with more than 7500 guest rooms 17500, an average increase of more than 100% compared with the eighth five-year plan period, including 4 five-star, 8 four-star and 30 three-star hotels. The shortage of rooms in major cities has been fundamentally improved. Travel agencies 1 19, including 37 international travel agencies and 82 domestic travel agencies. There are more than 700 tourist vehicles in the region, an increase of 3L; Tourism professionals exceeded 1.5 million, an increase of17.2%; There are more than 2000 tour guides. It increased by 35.3%. At the same time, the tourist traffic has been greatly improved, and the convenience and rapidity have been obviously enhanced. For example, during the Ninth Five-Year Plan period, two nearly 500-kilometer expressway have been built; The South Xinjiang Railway has been built to Kashgar, a famous historical and cultural city, and special tourist trains have been opened between major tourist cities. There are more than 50 routes connecting Urumqi with major cities at home and abroad, and most of the feeder routes have been opened. At present, some new regional airports and tourist airports are under construction. The continuous improvement of the tourism service system has given the Silk Road new vitality. (III) Colorful Tourism Projects In order to make full use of Xinjiang's rich tourism resources, make numerous natural scenic spots, splendid historical and cultural sites and unique ethnic customs play a greater tourism value and meet the needs of domestic and foreign tourists, tourism departments and travel agencies at all levels have actively developed a number of attractive tourism projects and routes, such as Silk Road Tour, desert adventure, mountain climbing, grassland range rover, historical visit to the ancient times, folk custom collection, cross-border shopping, religious worship, scientific investigation and so on. Among them, the "Silk Road Tour" has been highly valued by the state and listed as one of the 14 national tourist routes. Second, the problems existing in Xinjiang's tourism industry Although Xinjiang's tourism industry has developed rapidly and achieved gratifying results, on the whole, Xinjiang's tourism industry is in a state of "first-class resources, second-class transportation, third-class development, fourth-class management and fifth-class promotion", and its resource advantages cannot be transformed into product advantages or even economic advantages. The specific performance is: (1) The backward concept has hindered the overall development of tourism in Xinjiang. First, the management concept is relatively backward. For example, there is no long-term planning for tourism construction in some places, and even if there is a plan, it is not implemented seriously, which leads to poor sustainable development of tourism construction in some areas. The second is the lack of market concept. The development of all tourist resources, the organization of tourist routes, the design of tourist commodities, the service of tourist reception and entertainment facilities, and the development of tourism promotion must be carried out around the needs of the tourism market. However, at present, some places are still accustomed to using the administrative management mode of party and government organs to lead tourism. Strong concept of site and unit, without the concept of compartmentalization and big market, will inevitably hinder the pace of tourism development. Third, the concept of "developing tourism through science and technology" is weak. In some places, tourism development often blindly invests in the narrow positioning of the local area and the unit, pays insufficient attention to the introduction and training of tourism talents, and even artificially destroys the natural features of tourist attractions, resulting in the lack of the overall effect of "a chess game" in tourism development. (2) The environment of tourist attractions needs to be further improved. After years of efforts, the environment of some scenic spots in Xinjiang has improved obviously, but there is still a big gap compared with the scenic spots in provinces and cities with developed tourism in China, especially with those in foreign countries. The rationality of ticket price, the matching of scenic spots and facilities, environmental sanitation and service quality have all become the focus of tourists' opinions. (3) The overall quality of tourism professionals needs to be improved. People go out to travel just to breathe fresh air and cultivate their sentiments. Therefore, it is very important to keep a happy mood during the trip. However, it is difficult for some tourism enterprises and operators to make tourists happy, and they do not hesitate to use various means to forcibly defraud tourists of money. In some places, taxis and individual coaches charge at will, forcing passengers. Some hotels and restaurants don't clearly mark their prices, the price doubles during the peak period of tourism, and it is very common for tourist souvenir shops to overcharge. In addition, some travel agencies and tour guides are of low quality and often participate in bullying incidents. (d) Some scenic spots are not well-known and lack of publicity. In recent years, tourism propaganda has made unprecedented achievements, but after careful analysis, there are still many problems that need attention. First, the target audience is not subdivided. At present, the main groups that can travel abroad are concentrated in cities. According to the statistics in 2006, 90% of domestic tourists are urban residents, 65,438+00% are rural residents, and they are middle-and high-income groups, mainly concentrated in the region and large and medium-sized cities in China. In addition, there are mainly two groups, one is foreign tourists coming to China, and the other is representatives of domestic conferences and businesses. According to domestic tourism survey data, 23% of the tourists come for meetings and business purposes. Our tourism propaganda work should mainly target at the above three groups. Determining the propaganda target and choosing the propaganda angle and intensity can get twice the result with half the effort. On the other hand, if the goal is not clear, it will not only waste money, but also get the due publicity effect. Second, the publicity of tourist attractions is not comprehensive. To develop grand tourism, it is necessary to carry out all-round propaganda work from point to area, combine key scenic spots with other scenic spots, and improve the overall visibility of tourist attractions in the whole region.