Swot analysis of B&B development (1)

S (Advantages)

(1) Lower cost. Compared with high-star hotels, large facilities such as domes, banquet halls, and reception halls can be completely omitted, and the management costs of B&Bs are lower.

(2) Reasonable price.

(3) Target the crowd accurately, and most of the customers are millennials with high quality and high spending power.

(4) High return on investment.

(5) It has local cultural attributes and strong specificity.

(6) Compared with hotel management, there are more opportunities for independent choices.

(7) Policy support: Government-led policy drive. The development of the B&B industry is closely related to the booming development of rural tourism. Governments at all levels from the central to local governments attach great importance to the development of rural tourism and the creation of new business formats such as B&Bs. The agglomeration of the homestay industry is driven by the policies of various local governments.

(8) As the post-90s and 00s generations become market entities, new demands such as diversification and personalized experience continue to expand. The original standardized accommodation products can no longer meet their needs, and personalized and Experience-based homestay products better cater to their preferences. B&B investment is driven by capital. At present, in addition to B&B hosts who pursue feelings, smallness and beauty without pursuing investment returns, there are three main categories:

The first category is investment in the B&B industry by e-commerce platforms, such as Ctrip and Qunar. .com, Tujia.com, Tongcheng Travel Network, etc. In addition to establishing the B&B channel, it is also directly engaged in the investment and operation of B&Bs. Tucheng Tourism completed its strategic investment in Huajiantang and became the second largest institutional shareholder of Huajiantang; Tuyuan Company, a subsidiary of Tujia.com, directly participated in the beautiful rural boutiques of Guizhou B&B construction, etc.

The second category is the entry of large state-owned enterprises into the homestay sector, such as Beijing Tourism Group, Zhejiang Tourism Group, and China Olympics Group. BTG has established BTG Hanshe Hotel Management Co., Ltd., which has deployed the homestay industry in more than 60 ancient villages across the country; the Zhejiang Provincial Tourism Bureau, Zhejiang Provincial Tourism Group and related companies have established a 10 billion yuan tourism fund, high-end inns and boutique homestay projects These are the main investment directions.

The third category is the transformation of real estate companies into the homestay industry, such as Xinhualian Group, Yintai Group, and Financial Street. Xinhualian Group has developed the Jiuzi Ancient Town project in Wuhu, Anhui, with tens of thousands of square meters of land for the construction of inns, B&Bs and boutique hotels.