Incentive travel risks and avoidance measures

This day is a time for free activities. You can spend time walking in the streets of Hong Kong, enjoying leisure life and shopping in DFS, a shopping paradise. DFS International Duty Free Shop, Causeway Bay, Mong Kok and Central are all places where goods gather. There are many brands in Hong Kong, and the prices are graded, so discounts are often encountered. Finally, take the 17:40 flight to Xiamen Gao Qi Airport.

Resource requirements: writing an activity plan

The general manager signed and approved the planning activities.

The finance department reviews the travel funds and allocates them.

Matters needing attention

1, the company is responsible for round-trip air tickets, accommodation, basic catering and admission fees.

2, shopping, you are interested in obeying local laws: 1) Risk 2: The market does not accept services that do not trust you.

Description: In the initial publicity, the market was unfamiliar with the company's services and didn't trust your services.

Possibility of occurrence: high possibility.

Control scheme: publicize the common sense and identification methods of handicrafts to tourists, and invite experts to introduce the identification methods to consumers when necessary.

The third risk: the efficiency and service satisfaction of using short-term workers are not high.

Possibility of occurrence: completely possible, but avoidable.

Control scheme: set up supervisors in the company, not pay wages according to time, but commission according to performance quota, that is, the basic salary is low and the performance commission is high.

Risk 4: In a profitable situation, the business model is easy to be imitated by other suppliers.

Possibility: because the profit is not very big, it is unlikely to be bought by suppliers, but it has broad prospects and may happen.

Control scheme: intensify publicity, establish brand concept, provide high-quality and efficient services, make full use of the advantages of first entering the market, and penetrate corporate culture into the hearts of the masses, get public recognition and become the first choice brand.

The fifth risk: the initial investment has the risk of losing money.

Possibility of occurrence: it will definitely happen.

Control Plan: Make a plan for primary losses, be psychologically prepared and make a plan for financial withdrawal.

SWOT analysis of risk and its countermeasures

S advantage 1. The source of tourists is tourists visiting Tibet, which can accurately grasp the user experience.

2. Let consumers integrate tourism and consumption.

3. Have the advantage of first entering the market.

4. High quality, low price and satisfactory service.

5. The articles are diversified and have national characteristics.

W disadvantage 1. The variety diversity of handicrafts needs to bear certain risks to ensure low prices.

2. Lack of management experience.

3.

4. The brand-new service concept is not easy to accept.

O opportunity 1. At present, there are no similar competitors in the Tibetan market, and the prospects are broad, which can make up for the vacancy well.

2. The demand of passenger groups is sufficient.

T threat 1. There are many potential opponents.

2.

Table 1: key capabilities and constraints of enterprises

Potential power

Potential weakness

Potential opportunity

potential threat

Tibet's tourism has developed rapidly.

Integration of visit and consumption

Advantages of entering the market for the first time

Low price handicrafts

Professional after-sales consultation

Initial capital restriction

Supply is the problem.

Lack of management experience

There is no precedent for reference.

Change customer habits

A vast shopping mall with a large transaction volume.

There are no competitors for the time being.

have much/many