Hotel business plan template

Making work plans regularly can make people's life, work and study more regular, form good habits, get used to making work plans, and make people become non-procrastinating, lazy, non-shirking and non-dependent, forming a habit that must be possessed for success. Can make you stand out from the crowd. Here, I have compiled some hotel business plans for you, hoping to help you.

Hotel business plan 1

As a window for the Group to establish its external image, a link for adjusting industrial structure and a carrier for optimizing asset allocation, the hotel industry has gradually become a new economic growth point and key industry of the Group, and on this basis, it has promoted the development of the Group's real estate industry. In, the group's existing hotels and hotels have gradually entered the normal operation track after business adjustment and transformation. In order to make the two hotels have better operating efficiency and higher management service level in-and fully mobilize the enthusiasm and creativity of all employees, the management ideas of the two hotels in-are put forward:

I. Hotels

1, combined with the fierce competition in the hotel industry, vigorously promote product innovation, service innovation and management innovation, with innovation to ensure efficiency and innovation to promote development. Avoid homogenization with other hotels, stabilize old customers with differentiation and expand new customers with differentiation.

2. Product innovation: in some rooms, bed end cushions and pillows are appropriately added, and some sofa fabrics are replaced to improve the luxury and comfort of the rooms; Timely launch special rooms, such as business rooms, leisure rooms, ladies rooms, etc. , to meet the needs of different guests with characteristics. At the same time, the original damaged, dilapidated and moldy facilities of guest room products are renovated or replaced, some guest room windows with poor sound insulation effect near the entertainment city are replaced, and the drinks, snacks and health products supplied in the guest room are reasonably adjusted to meet the needs of guests.

3. Service innovation: on the basis of maintaining the original government reception standards, further refine and improve the government reception process, making government reception a bright spot that distinguishes hotels from other hotels; Front desk reception guidance, the front desk manager or receptionist introduces the hotel products to the guests outside the main desk to shorten the distance with the guests; Simplify the reception and check-out procedures, and try out the system of avoiding rounds and entering the room first for frequent and long-term guests, so as to shorten the time for guests to stay at the reception desk as much as possible; Ask the room attendant to carefully observe the guests' habits, improve the guests' historical files, provide targeted services for guests, especially regular and long-term guests, and advocate personalized services; Further improve the fineness of room service, strengthen the turndown service, free shoeshine service and vip service, and ensure the quality of room supplies. , improve the added value of room service.

4. Management innovation: implement the target assessment system, realize the profit of 654.38+million yuan while maintaining the depreciation during the year, amortization of intangible assets and decoration fees before opening, and amortization of low-value consumables (all before opening), and share the excess tasks according to a certain proportion, subject to the target assessment agreement; Pay front desk staff and marketing staff according to the proportion of room sales; Decompose the target assessment indicators into departments and refine them into each position, so that everyone has indicators on their shoulders, strictly assess, save rewards and deduct points for overspending.

5. Vigorously implement the saving project, and make one-time investment in some facilities that affect energy consumption, such as changing the air conditioning of conference rooms to automatic temperature control, changing all lighting sources to energy saving, and changing air conditioning boilers to frequency conversion control, so as to save costs and realize long-term benefits; At the same time, strengthen employees' awareness of saving and let employees tighten the string of saving at any time.

6. Effectively change the concept, enhance the awareness of serving the rental part (catering and entertainment city), and at the same time strengthen the supervision and management of the rental part, so as to form a whole hotel management.

Second, the hotel

1. Considering that it has just opened, some facilities are still in the process of improvement and running-in. In-,the main work focus is to improve supporting functions, standardize management, improve services and establish brands.

2. When the conditions are ripe, try to outsource the dining area and seek partners to promote the construction of the entertainment area.

3. Strive to complete the annual operating income of 5 million yuan (including catering and guest room income), and assess the operating gross profit margin except depreciation, financial expenses, investment in fixed assets and infrastructure construction, subject to the specific target assessment methods.

4, infrastructure renovation project quality and progress assessment.

Hotel Business Plan II

I. Guiding ideology

Focusing on hotel economic work, the theme of "training employees to be versatile" runs through. We should study hard and deeply understand the importance of today's training work to improve the overall quality of employees.

Second, the status quo of the hotel

At present, there is still a big gap between the service skills and service awareness of hotel employees and the standards of our four goals, which is mainly reflected in the lack of etiquette cultivation of employees, weak customer service awareness and unfamiliar business of employees.

Three. Current goals and tasks

20 1 year staff training aims at hotel development and job requirements, effectively raising employees' awareness of the importance of training, actively guiding employees to learn consciously, honing their skills, enhancing their self-confidence in participating in the reform in competitive positions, cultivating a high-quality staff team with excellent service and unique skills, and striving to become a knowledge-based employee who keeps learning and improving in the new period.

Fourth, the methods and contents of training.

Take each department as the basic training unit, implement the training principle of combining marketing service concept with skills, and organize the implementation of a multi-functional training method. It is planned to carry out targeted training from three aspects to continuously improve employees' job skills.

1. Professional skills training

(1) The brand-new ideas and ideas of management have become the urgent knowledge demand of hotel employees, including managers. Therefore, this year we are going to strengthen the professional knowledge training for managers, and organize regular training courses for hotel general managers, vice presidents or senior managers to improve management skills.

(2) reception, room service center, etc. They are all important windows for hotel quality service, and the lack of foreign language level in tourism is bound to have a vital impact on hotel management. Therefore, in order to improve the foreign language level of employees in the above departments, the hotel will launch English training courses in the near future. A concrete plan

① Time: It is planned to start school in February, with a period of 3 months, and two training courses are arranged every week (24 hours in total).

Objective: To improve the basic foreign language conversation ability of employees and reach the level of basic communication with foreign guests in foreign languages.

③ Object: All front office staff, housekeeping center staff and switchboard staff are required to attend. Employees in other positions are allowed to register voluntarily.

④ Assessment: During the training period, the personnel department will conduct uninterrupted assessment in the form of quizzes to examine the mastery of employees. After the training, the personnel department will conduct a major assessment, mainly an oral examination.

⑤ Reward and punishment mechanism:

A. Give encouragement and salary increase to employees with excellent test scores.

B, set a certain English margin,

C. Give priority to excellent employees in the annual selection; Punishment. Those who fail the examination will be given the opportunity to make up the exam, and those who fail will consider delaying their promotion.

(3) Employees' business skills training: take the department as the training unit, and the department shall formulate a monthly employee training plan (submitted to the Personnel Department) and implement it. The personnel department is responsible for tracking and supervising, and putting forward reasonable suggestions for training.

2. Employee in-store training

Employees go through the entry formalities.

Training content: employee handbook, hotel profile, service etiquette, code of conduct and service awareness, fire control and safety knowledge, service skills, hotel knowledge, etc.

examination

Employee employment training

Staff promotion training

Employee confirmation evaluation

Employee promotion evaluation

New employees are a new force in hotel economic activities. They should improve their quality and hone their skills to keep up with the rapid development of hotels as soon as possible. According to the principles of "training first, then taking up the post" and "taking up the post while training", we will train new employees in a planned and step-by-step manner.

Training content: job responsibilities, departmental rules and regulations, employee scheduling, holiday application, departmental organizational structure, departments to be contacted and their telephone numbers, departmental service awareness and standards, professional knowledge and skills, departmental training policies and procedures, handover procedures before and after work, departmental hygiene standards, colleague introduction, operational procedures, etc.

Induction training for new employees: Personnel Department

Induction training for new employees is conducted once or twice a month (depending on the number of new employees), and the time is arranged to avoid the peak business hours of the department. Induction training takes a week as a cycle, and training is conducted every afternoon 14: 00- 16: 30.

After the training, the personnel department will conduct an assessment, and the assessment results will serve as the basis for employees to become full employees.

3. Training with one specialty and many abilities

Cultivating "multi-functional" talents is the theme of our hotel training in 2008. It is the top priority of our work to rationally allocate human resources and cultivate compound talents. Therefore, this year we decided to do a good job in three aspects of training.

(1) Take the lead in implementing the follow-up training of different skills in the same department in front-line posts, so as to strengthen the flow of talents, solve the shortage of personnel in emergency situations, and provide necessary conditions for employees to fully master service skills and strive to become a versatile and intelligent employee.

Hotel business plan 3

First, the market environment analysis

Problems existing in the operation of our store:

1, the target customer group is inaccurate and too narrow. The main feature is to wait for customers to come to the door, take government departments as the main customer base, and lack private consumer groups. It does not fully reflect the characteristics of our hotel, and its positioning is on the high side. In addition, there are still some problems in the service quality of some hotels, which affect consumers' confidence in hotels. Last year's business situation was not good, so we should reflect on it and focus on the market. We should fully tap our own advantages, broaden the market, rationally consolidate the existing consumption units of enterprises and implement reform and opening up. Improve its consumer files. Our store is located in a city with low consumption level, and most residents are ordinary consumers. However, our restaurant is dominated by seafood, and there are few delicacies in mountain products and local areas, so the income of most residents is unacceptable for a long time. However, the hardware level and service of our store are all local, so we should receive all levels of consumption at different levels and reflect the business philosophy of "flashy but not expensive, really affordable". At the same time, the reception of tourism teams also needs to be developed and strengthened.

2. The news propaganda is not strong enough to let people in the city know about our store, and there is not enough publicity in the area. It is suggested to publicize corporate culture or corporate contacts with less investment, and secondly, billboards should be set up on peripheral provincial or municipal main roads.

3. competitor analysis: there are no hotels of similar grade around our store, only many small restaurants or hotels. Although they don't have the strength to compete with us in business ability, they attract some consumer groups with low-grade, good quality and low price. There are some high-end hotels around, mainly in tourist areas, and government departments have an impact on our reception, so we should pay attention to it this year and strive for service quality or other aspects. Do a good job in meeting reception market. It is necessary to realize the "-"business strategy of combining sightseeing, business negotiation, eating and living in scenic spots.

Second, the target market analysis

The target market is the most potential consumer combination group.

Defining the target market can not only avoid the waste of influence, but also make advertisements targeted. No target market

Advertising is tantamount to "a blind man riding a blind horse".

The target market should have the following characteristics:

Not only consumers who are interested in hotel products and have the ability to pay, but also consumers within the hotel's ability. Hotels should determine the target market as clearly as possible and make a detailed analysis of the target customers, so as to make better use of the opportunities represented by this information, make customers more satisfied and ultimately increase sales. (Gold Customer Profile Advantage). Customer resources have become the source of hotel profits, the existing customer consumption behavior can be predicted, and the service cost should also change with the change of off-season. It is impossible to prepare for 100%, so 80 employees have to create 100 jobs, and the remaining 20 employees are pure profits. At the same time, we must maintain customer loyalty, which is free word-of-mouth publicity, and it also makes it impossible for competitors to compete for this part of the market share.

Therefore, integrating customer relationship marketing and maintaining customer loyalty can bring the following benefits to hotels:

1. Get more customer share from existing customers.

Loyal customers are willing to buy more hotel products and services, and their expenses are two to four times that of leisure consumers. And with the growth of loyal customers' age, economic income or customers' own business, their demand will further increase. (e.g. the development and consolidation of the thank-you banquet market).

2. Reduce sales costs

New customer groups need a lot of money. For example, various advertisements and their public relations expenses. Customers are more and more familiar with the hotel's products or services, and the hotel is also very familiar with the special needs of customers, so the cost of relationship maintenance becomes very limited. What we need to do is to conduct reasonable daily visits and communication (one of the marketing means of 20 10).

3. Win word-of-mouth publicity

The advice of old customers with high satisfaction and loyalty is often decisive, and their strong recommendation is often more effective than various forms of advertising. In this way, the hotel not only saves the sales cost of attracting new customers, but also increases the sales revenue, thus improving the hotel's profit. According to the current consumer psychology of Chinese people, it still lacks stability. With a "new" and "wind" consumption mentality. Word of mouth is a great catalyst. Word-of-mouth operation is also a means of market operation.

4, the improvement of employee loyalty

Strengthening the cultivation of new forces and consolidating the loss of employees are the indirect effects of customers on marketing. The improvement of employee satisfaction will lead to the improvement of hotel service quality and customer satisfaction, forming a virtuous circle. 20 10 requires the introduction of some practical students to supplement human resources.

Third, the general marketing strategy

"High-end B&B"-business meetings are the daily basic reception (because they belong to our store at present) to expand the B&B market. Our cultural orientation strives for hype in wedding banquets, birthday banquets, teacher-thanking banquets and festival propaganda, causing a "sensation". For the moon cakes in the Mid-Autumn Festival every year, the Christmas buffet song and dance feast has yet to be fully launched.

Four. 20 10 action plan and implementation plan

(A) sales methods and strategies

1, change to the cuisine. We mainly deal in vegetables and seafood. This year, we will create our unique mountain dishes and local dishes as a supplement. According to different regions or consumption situation, it is suggested to introduce some Cantonese dishes. You can choose the "essence" of each cuisine and choose its representative dishes to enter the menu.

2. Set the sliding price of dishes according to the off-season and peak season.

3. Re-issue the customer agreement and make a principled "choice".

4. Introduce the "weekend special" of the room.

5. Provide wedding and birthday services for nearby residents, and set up a catering public relations team.

6. Define annual and holiday promotions.

(2) The change of management mode is the foundation and survival of the hotel; Income generation is the top priority of hotel management.

1, change ideas and consolidate the ideological foundation of income generation.

Grasp the cost, increase the "invisible income" for the hotel under the premise of not affecting the hotel operation, and control the controllable costs, such as purchasing costs (priced in different periods). Water, electricity and fuel costs (detailed analysis can effectively save energy), and labor costs are compiled according to the light peak season [March-July 135 people, August 140 people-10, (1KLOC-0/65438+).

"Management" has nothing to do with profit on the surface. But in essence, management is the basis and premise of income generation. Without good management, there is no benefit. "There are no unqualified employees, only unqualified' managers'" is the truth.

2, "people-oriented", find the source of income and profit.

People are the most fundamental and active factor in income generation. "People-oriented" is the guarantee of income generation. Let the "heart" of employees stay in the store and stay in the post. Turn the hidden work enthusiasm into the action and vitality of quality service.

3, dredge marketing channels, pay close attention to operating profits.

According to the analysis-annual business, draw up the budget-annual business indicators.

-Annual turnover (omitted)

It requires a professional marketing team, and at the same time, it advocates full promotion to enhance team awareness, so that everyone in the whole store can publicize the hotel and promote hotel products.

4, quality service, achieve * * * win-win.

(1) Excellent service is a part of the hotel.

Set standards, standardize skill operation and pay close attention to training. Standards are guidelines and guidelines for action. Clear standards can standardize the provision of quality services to customers. The only standard of quality service, that is, customer satisfaction, can only be achieved through training.

(2) Do a good job in implementation.

This is the "common fault" of our managers, and we often stay on the issue of finding "excuses". We must implement the management mentality that "there are always more ways than problems". Do a good job of implementation, and everything will come naturally.

(3) Pay special attention to inspection

In hotels, departments and teams, we will improve the inspection from the bottom up without going through the formalities, so as to realize "revenue will be rewarded and losses will be punished".

The overall image of the hotel is reflected by details, which are endless. Therefore, in order to make hotel management truly "error-free", it is necessary to carry out detailed management in a down-to-earth manner. High-end hotels are faced with demanding guests, who usually have very meticulous and even harsh eyes, and every subtle link in management will attract their attention. Therefore, in order to truly achieve top management, we must have a spirit of "getting into a dead end".

Hotel business plan 4

In 2008, one of the main tasks of the marketing department will be to improve the occupancy rate of individual customers. We have advantages that most hotels don't have, that is, good location advantage and convenient traffic conditions. We will use all possible tools (Internet, newspapers, magazines and SMS applications) to increase hotel publicity. Strive to substantially increase the individual occupancy rate throughout the year.

2. Strengthen contact with major travel agencies.

In 2000, the marketing department plans to visit several major tourist cities in the province (Zhangjiajie, Jishou, Hengyang, Yueyang and Shaoshan). During the weekend break before the Golden Week, we will establish long-term cooperative relations with major travel agencies in various cities and prefectures, so that these travel agencies will arrange their teams in our hotel to ensure the income of hotel rooms.

3. Strengthen the application of theme, price and channel marketing strategy.

From 20 to 2008, the marketing department will formulate corresponding marketing plans according to different festivals and seasons, and comprehensively use price, products and channel strategies to sell hotel rooms, chess and cards and restaurants. Only by keeping the hotel in an active position in the competition can we attract customers to the maximum extent, thus ensuring the completion of the hotel's business objectives.

4. Strengthen communication and cooperation among departments.

Establishing a good communication mechanism is the guarantee for effectively implementing the marketing plan and serving customers perfectly. Therefore, the marketing department will, as always, actively communicate and cooperate with various departments. Face customers as a whole, give full play to the overall marketing vitality of the hotel and create benefits.

5. The specific objectives are clear.

A. The income from the conference plan is 6.5438+0.3 million, and the ideal goal is 6.5438+0.5 million.

B. The total income of the conference team and the tourism team should reach 450,000.

C. the catering income brought by the marketing department exceeds 400,000 yuan.

In the new year, we will continue to explore and learn. We hope to have another busy and fulfilling year, but when we come back to sum up next year, I hope there are no regrets. We don't expect perfection, but we hope that in the new year, all the work of the marketing department will have good performance, breakthrough and innovation. I always believe that heaven rewards diligence, and there will be fruitful results waiting for you if you pay!

Hotel business plan 5

-2008 is a crucial year for the hotel to strive to build four tourist hotels and complete the economic take-off. Therefore, it is urgent to further improve the quality of employees and improve their service skills. According to the instructions of the hotel board of directors on strengthening staff training, combined with the actual situation of the hotel, I plan to take the opportunity of cultivating "one expert and many talents" employees during the year to further promote the depth of staff training and strive to do a good job in the training of all staff during the year.

I. Guiding ideology

Around the hotel economic work, the theme of "training employees to be versatile" runs through, so we should seriously study and deepen our understanding of the importance of today's training work and promote the improvement of the overall quality of employees.

Second, the status quo of the hotel

At present, there is still a big gap between the service skills and service awareness of hotel employees and the standards of our four goals, which is mainly reflected in the lack of etiquette cultivation of employees, weak customer service awareness and unfamiliar business of employees.

Three. Current goals and tasks

—— The annual staff training aims at hotel development and job demand, effectively raising employees' awareness of the importance of training, actively guiding employees to study consciously, sharpening their skills, enhancing their self-confidence in participating in the reform in competitive positions, cultivating a high-quality staff team with excellent service and unique skills, and striving to make it a smart employee who keeps learning and improving in the new period.

Fourth, the methods and contents of training.

Take each department as the basic training unit, implement the training principle of combining marketing service concept with skills, and organize the implementation of a multi-functional training method. It is planned to carry out targeted training from three aspects to continuously improve employees' job skills.

1. Professional skills training

(1) The brand-new ideas and ideas of management have become an urgent knowledge demand of hotel employees, including managers. Therefore, this year we are going to strengthen the professional knowledge training for managers, and organize regular training courses for hotel general managers, vice presidents or senior managers to improve management skills.

(2) reception, room service center, etc. They are all important windows for hotel quality service, and the lack of foreign language ability during travel will inevitably have a vital impact on hotel management. Therefore, in order to improve the foreign language level of employees in the above departments, the hotel will launch English training courses in the near future. Detailed plan

① Time: It is planned to start school in February, with a period of 3 months, and two training courses are arranged every week (24 hours in total).

Objective: To improve the basic foreign language conversation ability of employees and reach the level of basic communication with foreign guests in foreign languages.

③ Object: All front office staff, housekeeping center staff and switchboard staff are required to attend. Employees in other positions promise to register voluntarily.

④ Assessment: During the training period, the personnel department will conduct an uninterrupted assessment in the form of quizzes to examine the employees' mastery. After the training, the personnel department will conduct a major assessment, mainly an oral examination.

⑤ Reward and punishment mechanism: A. Incentive, giving salary promotion to employees with excellent test scores, B. Setting affirmative English allowance, C. giving priority to the annual assessment of outstanding employees; Punishment. Those who fail the examination will be given a make-up exam, and those who fail will consider delaying their promotion.

(3) Employees' business skills training: take the department as the training unit, and the department shall formulate a monthly employee training plan (submitted to the Personnel Department) and implement it. The personnel department is responsible for tracking and supervising, and putting forward reasonable suggestions for training.

2. Employee in-store training

Employees go through the entry formalities.

Training content: employee handbook, hotel profile, service etiquette, code of conduct and service awareness, fire control and safety knowledge, service skills, hotel knowledge, etc.

examination

Employee employment training

Staff promotion training

Employee confirmation evaluation

Employee promotion evaluation

New employees are a new force in hotel economic activities. They should improve their quality, hone their skills and keep up with the rapid development of hotels as soon as possible. According to the principles of "training first, then taking up the post" and "taking up the post while training", we will train new employees in a planned and step-by-step manner.

Training content: job responsibilities, departmental rules and regulations, staff scheduling, holiday requirements, departmental organizational structure, departments to be contacted and their telephone numbers, departmental service awareness and standards, professional knowledge and skills, departmental training policies and procedures, handover procedures before and after work, departmental hygiene standards, introduction of colleagues, operational procedures, etc.

Induction training for new employees: Personnel Department

Induction training for new employees is conducted once or twice a month (depending on the number of new employees), and the time is arranged to avoid the peak business hours of the department. Induction training takes a week as a cycle, and training is conducted every afternoon 14: 00- 16: 30.

After the training, the personnel department will conduct an assessment, and the assessment results will serve as the basis for employees to become full employees.

3. Training with one specialty and many abilities

Cultivating "one specialty and many abilities" is the theme of our hotel training. Rational allocation of human resources and cultivation of compound talents are the top priority of our work. Therefore, this year we decided to do a good job in three aspects of training.

Take the lead in implementing follow-up training of different skills in the same department in front-line posts, so as to strengthen the flow of talents, solve the shortage of personnel in emergency situations, and provide necessary conditions for employees to master service skills in an all-round way and strive to be an all-round and intelligent employee.

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