Making study tour a real life course "study tour" will open the door to a market worth hundreds of billions

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Study tour is a new concept that has only appeared in recent years. It was first proposed by the State Council in 2013. It is the continuation and development of "reading thousands of books and traveling thousands of miles" advocated by ancient study tours, "learning on paper is superficial and does not know whether it is reality", and "unity of knowledge and action". It has become a new form of promoting the implementation of quality education.

On October 21, 2000, the China Tourism Academy released the "China Study Tour Development Report", which systematically reviewed the study tour industry. In terms of willingness to participate in study tours, about 75% of the respondents said they knew about study tours, about 80% said they were interested in study tours, and about 60% said they had participated in study tours. 70% of people expect the travel time to be 6-10 days, and 88% of them can spend 3,000-10,000 yuan per person. Among the respondents from popular tourist cities such as Beijing, Shanghai, Chengdu, and West China. More than 70% are willing to participate in study tours.

China’s study tour market size and industry prospects are very broad. With the implementation of quality education, study tours have gradually become a rigid demand for students. According to statistics, the number of primary and secondary students in the country in 2016 was 142 million, so the number of potential students suitable for study tours is basically more than 100 million. At present, the school penetration rate of study tours in my country is only 5%, which is far lower than the 98% penetration rate in developed countries such as Japan. This number will grow rapidly in the next five years. In 2016, the study travel market size was approximately 30 billion yuan, growing at an annual rate of no less than 40%. The market size is expected to exceed 100 billion yuan in the next 5-10 years.

The study tour industry has not yet formed a giant, and it will be a rising industry in the next 10 to 20 years. Some professionals predict that research and travel will drive no less than 100 professional companies to go public.

With the continuous implementation of various policies and the continuous release of market demand, study tours are becoming a hot spot. From travel agencies to educational institutions, and even online travel companies such as Caesars and Us, as well as listed companies such as Wanda and Vanke, they are all vying to establish a presence in Shanghai and are targeting this market segment.

However, a year has passed. At present, the products launched by travel agencies on the market are highly homogeneous, and most of the product contents are similar. It is difficult for travel agencies to gain competitive advantage through product or service differentiation. Then, allowing all students to enjoy the most valuable experience of study courses has become the biggest vision of the study travel industry. In this context, the Xue Tao Education Research Service Platform came into being!

It is understood that "Study and Study Tao" was developed by Zhike Cultural Industry Co., Ltd., a subsidiary of Kunming Dianchi National Tourism Resort SDIC Education and Culture Industry Investment Development Co., Ltd., aiming to allow students to enjoy the most valuable study course experience .

"As a comprehensive platform that combines study tour products with post-school education, the emergence of "study tour" has solved the market pain points of study tours." Peng Jiwen, general manager of Zhike Cultural Industry Co., Ltd. said, "Study Tour" The platform not only provides rich tourism information and reviews, but also provides users with the most professional tourism information and strategies. It also brings together all high-quality study courses at home and abroad, covering big data from study alliances and cooperation bases across the country, and can provide Laying the foundation for the development of study tours across the country. ”

As the first and only comprehensive trading platform for study tours in China, the study platform has eight major advantages: First, students’ original comprehensive quality assessment, exclusive recommendations based on age; Free parents and experts help each other to support family education; third, all research courses are integrated and can be ordered online; fourth, the research activities are broadcast live online, allowing the research journey to be visualized, and you can pay attention to the children's developments at any time; fifth, you can Evaluate the research travel model suitable for children, and then design courseware in targeted wa

Through "learning and shopping", what is "shopping"? The first is "Tao Ke", which has a large number of courses for students to choose from. For courses that are not available in schools, go to "Xue Tao" to check them out. The second is to "search for growth" and use research to realize a new growth model for students; the third is to "find the future." As an innovation in educational reform, study tour is a direction of future educational development.

Zhi Xuetao is the first company in Yunnan Province to register in the name of study tour and obtain the legal qualification to undertake study tour business. With the support of state-owned enterprises, Zhi Xuetao has abundant funds and strength, strong VR technical personnel and an advantageous media team. It is committed to courseware research and development, investment and construction of domestic bases, and the organization of research and practice activities.

According to the relevant person in charge of Zhixue Taotao, as of now, Zhixue Taotao has signed cooperation agreements with research institutions in more than 40 cities across the country. A total of 54 educational cooperation institutions inside and outside the province have been signed with 150 online courses, covering students of all ages in primary and secondary schools, ensuring a student population of nearly 30,000.

Since its trial operation in October 2000, the Xue Tao app has been downloaded more than 200,000 times in major application markets and has 20,000 online registered users. "Since the launch of the Yan Xuetao app, ***39 transactions have occurred, involving 1,040 participants. It is expected that by the end of the year, there will be 50 million fans, 1 million registered users, 100,000 active users, 1,800 online courses, and online sales of 60 million yuan .

One month after its official trial operation on December 1, "Xue Yan Tao" received a strategic investment of 30 million yuan from Kunming Dianchi National Tourism Resort SDIC Education and Culture Industry Investment Development Co., Ltd. After a large amount of resource accumulation and market analysis, "Study and Study Tao" has taken the lead in laying out the study and travel market on one platform, and there is a lot of room for growth in the future. After Yunnan Education Investment Company strategically invests in "Yanxuetao", it will also share all relevant resources with it to help it quickly occupy the market.

Reprinted from China Tourism News Network