Where is the most popular place to travel during the Spring Festival?

In the era of mass tourism, tourism has become an important way for the masses to celebrate the Spring Festival. This year’s Spring Festival tourism market continues to be booming. The survey shows that in the first quarter of 2018, 83% of Chinese residents’ willingness to travel was 83%, of which 48.9% of tourists chose to travel during the Spring Festival. From the perspective of travel content, the theme tourism and leisure market that targets family tourists, such as study tours, island tours, cruise tours, ice and snow tours, and rural tours, is relatively popular.

Among the residents who are willing to travel during the Spring Festival, 65.9% chose domestic mid- to long-term travel, the highest proportion. The top ten popular tourist destination cities chosen by tourists are: Sanya, Harbin, Hangzhou, Xiamen, Zhangjiajie, Beijing, Shanghai, Kunming, Chengdu and Chongqing. It can be seen that traveling south to escape the cold and traveling north to play in the snow are still important motivations for tourists to travel during the Spring Festival. Relevant places should prepare for peak tourist flow. The proportion of residents who choose to travel in suburban areas reached 34.5%, indicating that family reunions and short-distance family trips will become more popular during the Spring Festival. Combined with the peak flow of returning passengers, commercial districts, museums, theme parks, amusement parks, zoos, temple fairs, etc. in second- and third-tier cities will welcome Lots of tourists.

The survey shows that vacation and leisure have become the first motivation for residents to travel during the Spring Festival holiday, surpassing sightseeing. Tourists who choose vacation and leisure to relieve work stress account for 50.5% of residents who are willing to travel. Health and leisure tours such as hot spring tours and health tours attract the most attention from tourists. Sports and leisure products combined with ice and snow tours, high-tech experience products combined with study tours, ecological picking and food tasting activities combined with family tours and other highly personalized and experiential tourism products are very popular and are expected to welcome Come more tourists.

At the same time, in response to the characteristics of the Spring Festival market and guided by the concept of all-region tourism, tourism departments at all levels actively organize and launch tourism festivals and folk customs that are festive, highly participatory, and full of "New Year flavor" Tours, ice and snow tours, hot spring tours, health and fitness and other holiday tourism products meet the needs of mass tourism consumption at different levels. Among them, there are many types of ice and snow tourism and island tourism, folk tourism and cultural tourism are festive and prosperous, and a large number of new products and formats of cultural tourism, health tourism, sports tourism, industrial tourism, and science and technology tourism grace the Spring Festival holiday market, and the tourism market supply presents "sea, land and air tourism". The distinctive feature of "choose as you like".