Traditional Culture Encyclopedia - Tourist attractions - Why is "bad tourism" popular?
Why is "bad tourism" popular?
After the National Day holiday, the word "tourism smashed" came into public view. "Being in a daze in the hotel", "playing mobile phone in the hotel" and "wandering around the small town on the 18 line" have become the true portrayal of some people's holidays. The "lying in another place" and "playing mobile phone in another place", which used to be sneered at, really smells good this year's National Day holiday. This kind of travel is completely different from before: instead of joining in the fun and signing in with popular cities and online celebrities, the public prefer to choose an unknown destination for vacation, stay in a hotel, eat takeout, and be quiet and relaxed. As a result, some unpopular cities have entered the public eye. Intentionally avoiding crowds, "swing tourism" has obviously opened up another way of leisure. For this phenomenon, some commentators believe that this reflects that young people's tourism "taste" has changed and they no longer favor popular attractions; Some people don't think it is a temporary phenomenon under the prevention and control of normalized epidemic situation, and think it is not worth making a mountain out of a molehill; Some people interpret this as a change in the "trajectory" of tourism, which indicates the arrival of the era of great changes in tourism. In fact, some tourists go to small tourist cities that are not popular, and this phenomenon has long existed. On the one hand, it benefits from the continuous improvement of infrastructure in small cities. For example, many small cities have opened high-speed rail and even airports, and the hotel conditions are not inferior to popular tourist cities, with better cost performance; On the other hand, thanks to the development of the Internet, many people will share travel pictures and texts on social platforms, and some niche attractions with good cost performance can be paid attention to and "planted", and then there will be opportunities to attract some tourists to punch in offline. The popularity of "rotten tourism" has brought multiple inspirations. Revelation 1: it is the general trend for Chinese people to diversify their tourism concepts and leisure methods. From visiting cultural relics and famous mountains and rivers with the group, to traveling freely, go on road trip and "poor travel"; From deep tour, adventure tour and rural tour to "micro tour" and "bad tour" in Zhou Bianyou, it is the concrete manifestation of this trend. Revelation 2: It will become more and more difficult for popular scenic spots to rely on "old capital" and "lying down to win". During the holidays, some popular scenic spots are crowded, with poor experience and low cost performance, which are being criticized by more and more tourists (especially young people). "Swing tourism" is a way for them to express their unhappiness and "vote with their feet", which is worth pondering. Enlightenment 3: The tourism development of unpopular cities (regions) is also promising. With the continuous improvement of infrastructure in some small and medium-sized cities, the original tourism resources have not been over-exploited and commercialized, and the original local customs are showing more and more attraction. Coupled with the advantages of backwardness, the confidence in developing tourism has been greatly enhanced. From this point of view, the relevant parties can neither turn a blind eye to the popularity of "bad tourism" nor make a fuss, let alone label it as "ok", but should keep a clear head, wait solemnly, grasp the new trend, aim at the new demand, integrate resources according to the trend, innovate according to local conditions, and provide more and more attractive leisure products for the tourism market.
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