How is the explosive micro-holiday product made?

China's tourism industry is full of flexibility and vitality. In the ups and downs, tourism consumption presents a new trend: "micro-vacation" with short time, short trip and strong experience has changed the traditional development pattern of tourism and opened up a new path.

What is a "micro-vacation"? Compared with the long-term tourism and vacation mode before the epidemic, micro-vacation takes the local as the center and takes short-term leisure vacation on weekends or holidays based on hobbies or some kind of experience.

Although the current outbound travel and domestic long-distance travel are limited, this cannot stop people's desire to travel. Micro-vacation came into being. Micro-vacation is not so much a new tourism product as a new way of life.

0 1

National articles

A fully functional "micro-holiday destination" in the suburbs of the city needs to meet the most basic weekend travel functions: leisure, accommodation, catering and service.

For the basic function of "vacation", we take "accommodation+"as the core. In the form of landing, it can be non-standard accommodation units such as camps, or traditional accommodation units such as brand homestays, which can be flexibly deployed according to land types and developers' needs. Focusing on "accommodation+",we will improve one-stop facilities such as food, accommodation, transportation, shopping and entertainment, covering all the basic needs of tourists on vacation.

The most basic configuration of the "micro-holiday" space is: taking the theme leisure landscape with special experience as the core attraction, equipped with 10-30 special accommodation units, small ecological parking lots, cultural and creative shopping shops, special restaurants and other small public spaces, mini leisure activities places for families and children, and leisure agriculture and ecological agriculture serving the holiday crowd.

/|||| 0/.Village Peer Model —— Experience of Jijiadun Ideal Village

Accurately focus on the customer base of the family parent-child market and create a number of "small but refined" holiday products;

A small-scale complex with parent-child theme of "Green Paradise" (leisure experience)-consisting of 53,000 outdoor playgrounds, /|||| 0/300 parent-child cultural center and /|||| 0/5000 parent-child theme homestay, including unpowered children's playgrounds, Green Paradise Nature School, themed catering, cultural and creative retail and parent-child homestay.

A B&B holiday cluster (B&B rural area)-The B&B that has settled in Jijiadun now includes the reading water of the original house, the happy wild land, it is better to stay idle, unable to stay, returning to the original place without any image, clearing the house in the stream, and adding the original house.

A number of small leisure experience places (leisure experience) and mini public spaces (culture and business)-handmade wood workshops and Lu Tao, handmade boat studios, canoe clubs and Harley clubs. There are green and delicious tea meals and literary cafes in the public space.

Leisure agriculture and ecological agriculture (organic agriculture) for vacationers-a green natural farm for planting and breeding green and healthy food.

2. Innovative long-distance rural tourism accommodation mode-Xinjin experience

Chengdu Xinjinji District Agricultural Expo Park * * * Enjoy the farm to create a "two roads and one interest" model: use the assembled building products of Tuyuan to revitalize the idle land in rural areas and build characteristic homestays; Introduce Sviden Group's non-standard accommodation villa product operator "Huanshu" and membership-based B&B booking platform for offline and online professional operation and traffic introduction; Created a platform for sharing e-commerce with featured products-Tuli. Sell agricultural special products to the whole country. It has extended the agricultural industrial chain and formed a closed loop of rural revitalization industry.

Innovative accommodation-in order to improve the utilization rate of idle land, Tuyuan enjoys the farmhouse hotel cluster. Through the green assembled building, it is novel and unique, with small investment, quick landing, quick operation and quick investment recovery.

Agricultural facilities-landscape, the greenhouse garden, geometric vegetable garden, modeling orchard and other ideas will be turned into landmark landscapes and core attractions.

Incorporate CSA citizen farms, open dining tables in rural areas, member adoption orchards, organic specialty e-commerce and other operating modes to meet the needs of young research customers and elderly Yang Kang customers, lengthen the stay time and consumption frequency of customers in rural areas, and make "micro-holiday destinations" an idyllic lifestyle.

02

City branch

With the trend of micro-vacation getting worse, how can urban commercial real estate seek differentiated breakthrough, so as to "please" consumers, detonate "passenger flow" and realize a new round of rebirth?

/|||| 0/.Create an experiential scene space and realize cross-border integration of business.

Business+Paradise, Business+Zoo, Business+Theatre, Business+Tropical Rainforest, Business+Urban Farm. ......

Under the background of experience, traditional commercial shopping centers can be superimposed with novel and peculiar formats such as farms, animal and botanical gardens, insect pavilions, waterscapes and gardens, and consumers can get close to nature in shopping centers, so that the original ecological and close-up natural "textbooks" are deeply favored by young people and family consumption groups with children.

Introducing the theater into the commercial complex has also become the current trend and hot spot of Network Celebrity. Nanxiang Impression City MEGA introduced Shanghai's first Twist FunAge Theater and innovatively invented the concept of "one-day micro-resort", which is expected to become an integrator of regional commerce, culture and tourism.

2. Diversified business philosophy has enriched the profit channels of urban commerce.

In addition to the traditional retail and catering functions, commercial centers can also integrate other related cultural and travel formats, extend consumption scenarios, and link with other businesses to achieve good consumption transformation.

You can make money from tickets, peripheral derivatives and experience interactive projects. At the same time, some dead spaces in the original business center also use these formats to create experiential and story-telling consumption scenes and stimulate consumption vitality.

Riguangju is committed to building short-distance holiday destinations around first-and second-tier cities. In the future, we will cater to the development needs of "micro-vacation", empower more micro-products and micro-services with cultural tourism, and explore new creative formats of cultural tourism.

Disclaimer:

Some of the pictures and texts cited in this paper come from public platforms such as the Internet, and are for learning reference only. If copyright infringement is involved, please let us know and we will delete it in time.