What is the logo meaning of China Tourism Group?

China Tourism Group officially released its new brand logo.

In the Chinese advertising language of the new logo, "the stars are endless" and "the stars are endless" means that we will always accompany the consumers. "Endless travel" refers to unlimited and endless travel of body and mind. The English advertisement "ExploreTheWorldWithUs" explains that we should establish more effective emotional communication and behavior with diversified users.

The connotation of the new brand can be expounded by five key words: inheritance, vitality, companionship, tolerance and quality.

"Inheritance", the logo center hollowed out the five-star design to inherit the original brand imprint of the group.

"Vitality", a symbol composed of colorful garlands, conveys colorful and beautiful travel experiences to users, as well as the happy and fresh brand feeling brought by blooming flowers.

"Companionship", embodied in Chinese and English advertisements, represents the group from 1928 to the present, accompanying users like the Big Dipper. We have always been together, never leaving, and we will never leave.

The "inclusiveness" surrounded by the chain of colored arrows shows that the group can meet the individual needs of consumers of all ages.

"Quality", through the arrow superimposed centripetal, reflects the quality of the whole industrial chain, business focus and high-end service of the Group.