What do you do with an advertising major?

The employment directions for those majoring in advertising include news media advertising departments, advertising companies, market research and information consulting industries, as well as enterprises and institutions, retail, telecommunications and data centers, information technology and the Internet, finance, real estate, Building construction and installation, marketing and public relations, tourism and exhibitions, press and publishing, media and entertainment and other related industries.

Advertising is an undergraduate major in Chinese colleges and universities. It belongs to the journalism and communication category. The duration of study is four years and a bachelor's degree in literature is awarded.

Advertising mainly studies the basic theories and knowledge of the history, theory, strategy, production and operation management of advertising activities, involving advertising, communication, art, marketing and other disciplines, accepting modern advertising Basic skills training in planning, design, and production, and creative planning, design, production, and marketing management of advertising. After graduating from this major, students in this major can work in advertising companies to engage in advertising planning, advertising creativity, advertising design, advertising production, advertising placement, etc.

Cultivation objectives

This major requires students to be proficient in modern advertising theory, understand the historical evolution and development trends of advertising practice, understand the current situation and trends of the domestic and foreign advertising industry; master modern advertising operations Basic knowledge of management, knowledge of industry economics, international trade, public relations, etc., and the business ability to engage in advertising research, planning, creativity, design, production, and publishing; familiar with the business processes of advertising activities, and familiar with relevant advertising policies and regulations.

Be relatively proficient in using a foreign language to read professional books and periodicals, and have certain listening, speaking, and writing abilities; be able to engage in advertising operations, advertising, and advertising in advertising companies, advertising media, advertisers, national administrative agencies, etc. You can work in advertising management, advertising planning, advertising creativity, advertising communication, public relations planning, etc. You can also engage in teaching and scientific research in advertising.

Job positions for advertising majors:

Advertising planning, creativity, design and production, marketing planning, advertising execution, advertising manager, data analyst, advertising optimizer, advertising artist, copywriter , brand communicator, public relations specialist, media consultant, event designer, etc.