What's the crisis on the Great Barrier Reef?

The recruitment of island protectors for the Great Barrier Reef was led by the global media. It took half a year to conduct an "audition" from 30,000 people around the world. The Queensland Tourism Bureau in Australia was so "mobilizing and mobilized" that it was not the intention of the drunkard. Hire". After several months of selection, Southall, a 34-year-old British man, stood out from 34,000 job seekers around the world and became the final winner, but the biggest winner was Tourism Queensland, the host of the recruitment event. At a low cost of US$1.7 million, they achieved a global publicity effect worth US$110 million, successfully conducting a value-for-money tourism marketing. In recent months, the Great Barrier Reef recruitment event has occupied an important position in Chinese and foreign newspapers and TV news, with the headlines always being "The Best Job in the World." And because several Chinese job seekers made it to the final interview stage, our media also rushed to report the incident, giving the Great Barrier Reef a lot of free advertising.

This "World's Best Job" recruitment campaign itself will become one of the most successful tourism promotion cases in the world due to its novel creativity and eye-catching effect, and will be incorporated into future tourism marketing textbooks. Affected by the global financial crisis, the number of tourists to the Great Barrier Reef, an Australian tourist attraction, has decreased. However, through this global recruitment of island protectors, the tourism brand of the Great Barrier Reef has suddenly become very popular. It has caused a sensation and is worth more than 100,000 yuan. USD (Salaries for the Best Jobs in the World). As the current wave of layoffs sweeps across the country, the Queensland Tourism Bureau has issued a recruitment message that says "diving and feeding fish in the blue sea, living in a luxurious sea-view villa, and earning a high monthly salary." "The hourly wage is equivalent to more than 1,400 US dollars", "12 hours of work per month", these explosive messages of "more money and less work, sleep until you wake up naturally" have attracted the attention of people all over the world, causing the global media to be dragged from beginning to end. Nose goes. It is particularly worth mentioning that the network played an important role in this recruitment activity. Without the Internet, this recruitment would never have been so crazy. While we lamented being deceived, we had to be impressed by Australia's superb level of tourism promotion, which achieved the best publicity effect with the least money.