What is the difference between seo on-site optimization and off-site optimization?

In-station refers to changing the internal structure of the website to make it easy for spiders to crawl, such as the content of the website!

Off-site means sending back links, giving spiders a channel to climb your website!

The following is a detailed introduction:

First, content construction: win the trust of users with good quality and quantity.

The essence of pseudo original's popularity is still a question of mentality and values. The content of website construction is king, and almost all people who do website production and website optimization take this as the standard. Because content is really important, there is no content that can't win website optimization anyway. Search engines have repeatedly made it clear that copying content will not effectively enhance the weight, and search engines prefer unique originality. What pseudo original doesn't have is the uniqueness and high quality of content.

Reasonable content construction should be stable and gradual, or content construction should be steadily improved, not overnight. But the reality is that many small and medium-sized enterprises' websites have been neglected for a long time. When you are happy, you can send dozens of articles at once, and more often you even lack the necessary maintenance. Plus a lot of content is copied from pseudo original, so how can we enhance the weight of the website? In particular, no matter what method you use to update the website, you will only increase the weight after being captured by the search engine, so the quality of the content will be raised again.

Second, link construction: true, natural and reasonable increase

Both Google and Baidu have published optimization guide documents. When talking about link building, they all pointed out that real links are natural and diverse. Everyone may have different understanding of the meaning contained in it, but the most basic ones should be at least the linked resources, the category of keywords and the most important time distribution. In order to get the ideal optimization effect for a long time, the author's suggestion is that we must make up our minds to abandon the bulk link tool and the black link. Because even if you can get a lot of links at once, it is too unreal. The instability of links and extraordinary growth mode will make engine search engines highly vigilant.

The most effective way of link construction, the most objective and true way is soft text.

Reprinted: Yuan Xian Net