Current status of foreign real estate development

1. A long history of development and a developed intermediary industry

Foreign real estate intermediaries have developed for nearly a hundred years. Whether buying or selling existing or incremental real estate, almost all transactions are through intermediaries. All home buying information is routed through the Broker Association. If the developer is not a broker himself, he must entrust a brokerage agency to handle the matter and concentrate on development and production. For real estate pre-sale, it must be handled through a broker. When buying a house, you only need to pay a deposit of no more than 1% of the house price. After the house is built, if the buyer is not satisfied, he can check out. In the United States, 85% of real estate transactions are conducted through intermediary services, which shows that the public trusts the real estate intermediary industry. The main reason is that they have a unique real estate intermediary management system. and means of operation.

2. Sound regulations

For example, the United States has promulgated the "State Licensing Law", "General Agency Regulations", "Contract Regulations", and "Professional Theory Regulations" since 1917. Among them, the Real Estate Practice Law is the most stringent and has the greatest effect. The real estate licensing law in the United States stipulates the conditions, qualifications, standards, etc. for brokers to obtain licenses. The state real estate commission serves as the agency to enforce the law and issues, refuses to issue, withholds, or revokes licenses. If disputes arise, litigation may be initiated depending on the circumstances. These regulations are the foundation for the long-term and healthy development of the U.S. real estate agency industry, and are the guarantee for regulating intermediary behavior and protecting the rights and interests of all parties.

3. Strict individual qualifications for the industry and market-oriented institutional access

The American real estate agent system stipulates two types of professionals with different qualifications, one is salesperson, and the other is market-oriented. One category is agents, who must pass the real estate agent license examination before they can obtain a license to start business. The conditions for a real estate agent to obtain a license are: (1) Salesperson: a natural person over 18 years old, who has completed "Real Estate Principles" and passed the examination, and has experience in accounting, business, notary, professional law, industrial management, real estate valuation, real estate Only those who choose 6 out of 10 courses such as brokerage, real estate lending, office administration, and real estate practice, complete them within 18 months, and pass 2 courses can obtain a salesperson's license. (2) Real estate agent: A natural person or legal person over 18 years old, with a university degree, 2 years of practice, and completing 5 required courses in real estate practice, laws and regulations, finance, valuation, and accounting, and in business, law, Choose 3 more courses such as management and notarization and pass the exam. Generally only about 20% of people can pass the exam. In order to ensure the professionalism and service quality of real estate agents, they must take exams and receive re-education every year. The license must be applied for renewal every 4 years, and the applicant is required to provide evidence that the license holder has completed 45 hours of the latest educational principles courses, discussions or conferences related to real estate.

There are two types of professional qualifications for real estate appraisers in the United States with different qualifications. One is a senior residential appraiser, and the other is a member of the Valuation Institute. The latter has more qualifications than the former. In addition, Japan, Finland, Belgium and other countries as well as Taiwan and Hong Kong have corresponding individual qualification access systems. For example, those qualified for valuation are real estate appraisers in Japan, Royal Chartered Surveyors in the UK, industrial surveyors in Hong Kong, and real estate appraisers in Germany. The organizational form of intermediary agencies is usually a firm partnership. They can freely enter the market and create their own quality, reputation and brand. Whoever occupies the market will survive, and the fittest will survive.

4. The development of intermediary enterprises focuses on chain operations and brand effects

The American "Witt" brokerage organization has 6,000 people and has its own special real estate advertising information, forming a cross-border state joint store. Hong Kong's "Jones Lang Lang" has 69 offices in 27 countries around the world, with nearly 4,000 employees. In order to strengthen its strength, famous intermediary companies Hong Kong Leung Chun-ying Surveyors, Dai Yuxiang Industrial Consulting Company, and British listed property consulting company DTZ jointly established DTZ to conduct transnational operations of real estate services.

The real estate agencies in Japan and Taiwan are not organized independently. The three main forms are: direct chain operation, franchise chain operation and franchise direct operation hybrid.

5. Fully collect information resources and utilize network information technology

The MLS-"Multiple Listing Service" system originated from the United States is popular in European and American countries, and among major states in the United States All have MLS associations. It is a real estate database solution on the Internet that provides brokers with professional management and operation tools and a community service network. It means the ultimate sharing of information on house sales and marketing in the real estate industry. Real estate agents in several countries or different regions of a country can use a set of professional software such as MLS and the Web form to exchange house sales and listing information, and directly manage the database of the MLS system through the Internet.

6. Large foreign intermediaries are rushing to land in China

Because China is generally optimistic about the Chinese market, especially China’s accession to the WTO, it will be one of the largest real estate markets in the world in the next 10 years. Many foreign companies are The intermediary company intends to enter China. The world's largest franchised real estate intermediary system - American "21st Century Real Estate" has been fully launched in mainland China. After setting up its headquarters in Beijing in October last year, in just a few months, its tentacles have extended to many parts of China

Multiple provinces and cities, the response was strong wherever it went.

Under the principle of "each franchise store is independently owned and operated", "21st Century Real Estate" provides advanced operating systems, professional help and guidance to each partner, and serves as a long-term consultant for their real estate agency business. Its partners can use its strong brand to attract more international and domestic customers, enjoy the rich information resources in the system through the Internet, and reduce their own operating costs by relying on the scale effect of the system. 1. A long history of development and a developed intermediary industry

Foreign real estate intermediaries have developed for nearly a hundred years. Whether buying or selling existing or incremental real estate, almost all transactions are through intermediaries, and all house purchase information is through brokers. Association transmission. If the developer is not a broker himself, he must entrust a brokerage agency to handle the matter and concentrate on development and production. For real estate pre-sale, it must be handled through a broker. When buying a house, you only need to pay a deposit of no more than 1% of the house price. After the house is built, if the buyer is not satisfied, he can check out. In the United States, 85% of real estate transactions are conducted through intermediary services, which shows that the public trusts the real estate intermediary industry. The main reason is that they have a unique real estate intermediary management system. and means of operation.

2. Sound regulations

For example, the United States has promulgated the "State Licensing Law", "General Agency Regulations", "Contract Regulations", and "Professional Theory Regulations" since 1917. Among them, the Real Estate Practice Law is the most stringent and has the greatest effect. The real estate licensing law in the United States stipulates the conditions, qualifications, standards, etc. for brokers to obtain licenses. The state real estate commission serves as the agency to enforce the law and issues, refuses to issue, withholds, or revokes licenses. If disputes arise, litigation may be initiated depending on the circumstances. These regulations are the foundation for the long-term and healthy development of the U.S. real estate agency industry, and are the guarantee for regulating intermediary behavior and protecting the rights and interests of all parties.

3. Strict individual qualifications for the industry and market-oriented institutional access

The American real estate agent system stipulates two types of professionals with different qualifications, one is salesperson, and the other is market-oriented. One category is agents, who must pass the real estate agent license examination before they can obtain a license to start business. The conditions for a real estate agent to obtain a license are: (1) Salesperson: a natural person over 18 years old, who has completed "Real Estate Principles" and passed the examination, and has experience in accounting, business, notary, professional law, industrial management, real estate valuation, real estate Only those who choose 6 out of 10 courses such as brokerage, real estate lending, office administration, and real estate practice, complete them within 18 months, and pass 2 courses can obtain a salesperson's license. (2) Real estate agent: A natural person or legal person over 18 years old, with a university degree, 2 years of practice, and completing 5 required courses in real estate practice, laws and regulations, finance, valuation, and accounting, and in business, law, Choose 3 more courses such as management and notarization and pass the exam. Generally only about 20% of people can pass the exam. In order to ensure the professionalism and service quality of real estate agents, they must take exams and receive re-education every year. The license must be applied for renewal every 4 years, and the applicant is required to provide evidence that the license holder has completed 45 hours of the latest educational principles courses, discussions or conferences related to real estate.

There are two types of professional qualifications for real estate appraisers in the United States with different qualifications. One is a senior residential appraiser, and the other is a member of the Valuation Institute. The latter has more qualifications than the former. In addition, Japan, Finland, Belgium and other countries as well as Taiwan and Hong Kong have corresponding individual qualification access systems. For example, those qualified for valuation are real estate appraisers in Japan, Royal Chartered Surveyors in the UK, industrial surveyors in Hong Kong, and real estate appraisers in Germany. The organizational form of intermediary agencies is usually a firm partnership. They can freely enter the market and create their own quality, reputation and brand. Whoever occupies the market will survive, and the fittest will survive.

4. The development of intermediary enterprises focuses on chain operations and brand effects

The American "Witt" brokerage organization has 6,000 people and has its own special real estate advertising information, forming a cross-border state joint store. Hong Kong's "Jones Lang Lang" has 69 offices in 27 countries around the world, with nearly 4,000 employees. In order to strengthen its strength, the famous intermediary companies Hong Kong Leung Chun-ying Surveyors, Dai Yuxiang Industrial Consulting Company, and British listed property consulting company DTZ jointly established DTZ to conduct transnational operations of real estate services.

The real estate agencies in Japan and Taiwan are not organized independently. The three main forms are: direct chain operation, franchise chain operation and franchise direct operation hybrid.

5. Fully collect information resources and utilize network information technology

The MLS-"Multiple Listing Service" system originated from the United States is popular in European and American countries, and among major states in the United States All have MLS associations. It is a real estate database solution on the Internet that provides brokers with professional management and operation tools and a community service network. It means the ultimate sharing of information on house sales and marketing in the real estate industry. Real estate agents in several countries or different regions of a country can use a set of professional software such as MLS and the Web form to exchange house sales and listing information, and directly manage the database of the MLS system through the Internet.

6. Large foreign intermediaries are rushing to land in China

Because China is generally optimistic about the Chinese market, especially China’s accession to the WTO, it will be one of the largest real estate markets in the world in the next 10 years. Many foreign companies are The intermediary company intends to enter China.

The world's largest franchised real estate intermediary system, the American "21st Century Real Estate", has been fully launched in mainland China. After setting up its headquarters in Beijing in October last year, in just a few months, its tentacles have extended to many parts of China

Multiple provinces and cities, the response was strong wherever it went. Under the principle of "each franchise store is independently owned and operated", "21st Century Real Estate" provides advanced operating systems, professional help and guidance to each partner, and serves as a long-term consultant for their real estate agency business. Its partners can use its strong brand to attract more international and domestic customers, enjoy the rich information resources in the system through the Internet, and reduce their own operating costs by relying on the scale effect of the system.