The principles of market positioning of scenic spots include ().

The market positioning of scenic spots is a process of positioning the target markets at all levels on the basis of fully grasping the current situation of scenic spots' tourism resources and products and according to the trend of domestic and foreign tourism markets. The principles of market positioning of scenic spots include: ① the principle of scale benefit; ② The principle of benign interaction between resources and market; ③ The principle of mutual accessibility; ④ The principle of litigation possibility.