Traditional Culture Encyclopedia - Tourist attractions - How to write a tourism-themed slogan?

How to write a tourism-themed slogan?

Beijing tourism slogan:

1. The ancient capital of the East, the hometown of the Great Wall.

2. If you don’t visit the Great Wall, you are not a true man!

3. Vibrant Beijing, charming Beijing.

4. Beijing welcomes you!

5. Beijing--a brilliant city, this middle-aged city is showing its charm.

6. Beijing--a beautiful word to describe the prosperity of this city. Time flies by like a fleeting time, taking away desolation and leaving behind prosperity!

7. Reminiscing about the Olympic Games and realizing the dream of the capital city.

8. Happy, inclusive, passionate and energetic Beijing welcomes you!

Tourism bureaus (committees) of all provinces, autonomous regions and municipalities directly under the Central Government:

In order to do a good job in publicity and promotion of the tourism market in 2012, after research, the themes, slogans and Relevant matters are notified as follows:

1. Tourism promotion theme and slogan

Promotion theme:

“2012 China Happy and Healthy Tour”

Promotional slogan:

"Travel, happiness, health"

"Happy travel, enjoy health"

"Happy China travel, health is with you"

II. Theme

Focusing on promoting the realization of the two strategic goals of the tourism industry, and based on the current new situation of the tourism market, through "happy and healthy tourism", we will further enrich and deepen the connotation of tourism and advocate tourism Physical education, enriching experience, increasing knowledge, maintaining a healthy body, cultivating the mind, creating a more positive Chinese tourism image overseas, and promoting a harmonious atmosphere of the whole society domestically, while enriching my country's natural and cultural tourism products and promoting tourism Development of new business formats and industrial upgrading.

3. Relevant Requirements

(1) All localities must carefully study and formulate their unit’s theme year work plan, and organize and design various “happy and healthy” activities around the theme year and publicity slogans. "tour" activities, fully explore and combine various "happy and healthy" tourism products, and rely on resource characteristics to develop tourism products such as happy family, rural experience, landscape fitness, sports and fitness, hot spring recuperation and traditional Chinese medicine health care, Chinese cuisine, Chinese martial arts and other tourism products .

(2) The National Tourism Administration will produce a brochure on the theme of "2012 China Happy and Healthy Tourism". In order to complete the compilation work, each locality is requested to provide basic information on the regional theme year activities, including event names, slogans, happy and healthy travel routes, performances, festivals and other text and picture materials (the brochure outline and specific requirements are attached).

Please submit the above theme year work plan and the basic information of the theme year activities for brochure use to the National Tourism Administration before November 20.

Hello! Tourism themed slogans should be combined with the humanities, geography, and history of local tourism resources. For example, the iconic tourist attractions of Taining - Big Red Cliff, Mao'er Mountain graphics, Danxia on the Water, and the Huizhou architecture of Taining Ancient City are used as identification elements. , the yellow background reflects the historical glory of Taining as "a place named by the emperor". The color is organically integrated into the mountains and clear waters, and is reflected in traditional Chinese calligraphy elements. The combination of movement and stillness, virtuality and reality, is vigorous and graceful, highlighting "Elegant Taining" With profound heritage and rich connotations, the logo integrates natural ecology, Danxia, ??clear water, history, architecture, ancient cities, and red tourism. It is highly concise and intuitively conveys the unique temperament of the "Taining of the World" tourism brand, which is highly artistic sense. Taining's tourism promotion slogan is: "Ink Danxia, ??Ancient Rhythm Taining", which highlights the characteristics of Taining's tourism products such as poetic Danxia, ??ink landscapes, and rich humanities. The theme is prominent, concise and concise, and has strong impact and affinity. Greatly enhance the memory of "Taining Tourism Brand".