The development trend of customized tourism

Customized travel, a top-level project that was only available to intellectuals in the past, is now becoming popular. Families and individuals can easily choose a customized travel plan that suits them.

When traveling, you can choose to travel in a group or travel independently, but if you are not willing to do either of these methods, there is also a "customized tour" to choose from. The so-called "customized tourism" means "tailor-made" according to tourists' budget and matching corresponding tourism resources.

In other words, it is "personalized tourism". What is gratifying is that "customized tourism" has become popular, which is exactly the manifestation of "vitality".

In our imagination, "customized tourism" is a kind of "high-end tourism" that often charges very high fees and is a "travel method" for the rich. But facts have proven that "customized tourism" has gradually entered the public's field of vision and become a travel method favored by tourists.

Moreover, users of “customized travel” are no longer limited to big cities, and the price threshold is also lowering. Obviously, "customized tourism" is the only way to high-quality tourism and is worth considering.

The reason why "customized travel" will flourish is that employees follow up, because "customized travel" has a very broad market, and travel agencies and professionals in "customized travel" see the huge market behind it. potential. On the other hand, tourists’ requirements for tourism quality are also constantly increasing.

The needs of many tourists have changed from simple "eye-opening" to themed in-depth experience, leisure vacation and relaxation. Privatization, customization, niche and personalization have become new tourism trends. It is not difficult to understand that the two "co-produced" and created a path of "customized tourism".

If "customized tourism" only becomes "high-end tourism", it will be difficult to expand the market. After all, it only serves a small number of people. Now it is starting to become popular, allowing ordinary people to enjoy the fun and freedom of "customized travel", which will definitely open up the travel market.

Currently, Ctrip Customized Travel is the largest travel customization platform in China, with more than 8,000 travel customizers. Platform data shows that users who order customized travel are younger. In China, users in the 18-35 age group account for 55%, 9 percentage points higher than in China. Shanghai has the largest number of users, accounting for 10%. The proportion of users in new first-tier cities also has potential. .

"Customized tourism" is only one of the diversified forms of tourism. To have strong "vitality", it must first go to the public and let ordinary tourists appreciate it. Secondly, emphasize convenience.

The development of Internet technology provides conditions for "customized tourism". Tourists can customize with one click on their mobile phones and enjoy full online services; thirdly, more industry standards and authoritative third-party evaluation mechanisms need to be established to allow "customized tourism" to develop healthily;

Finally, and most importantly Yes, it can be supervised in all aspects, forcing "customized tourism" to develop and upgrade in a high-quality direction.

"Customized tourism" requires a level playing field, continuously improving service quality, price transparency, etc. Tailoring is the core of "customized tourism" and requires practitioners to have good professional ethics and high professional skills.

In this way, "customized tourism" can design the best "travel route" for tourists, so that tourists can enjoy the best tourism services and make them feel that this kind of tourism is worthwhile. "Customized travel" is just the first step towards reaching the masses, and there is still a long way to go. I hope I can take every step in a down-to-earth manner.