I finally understand why many people wear Asics and it means they will never go back.

When it comes to running shoes, what is the first brand that comes to your mind? Nike, Adidas or other brands?

However, no matter what you first think of, Asics is always a brand that cannot be avoided. I believe that ASICS has been with many people for more or less time on their running journey.

Especially friends who chose ASICS when they first became runners, their feelings are even stronger. When the shoes on your feet change from sports shoes to ASICS, the first impression comes first.

Even though I have tried more brands in the future, the feeling of buying ASICS for the first time is still impressive.

Why does ASICS make such a profound impression on people?

First: GEL with different foot feel

Different running shoes have different foot feel, and even different products of the same brand have different foot feel. This has to do with materials, structural layout, etc. factors related.

A long time ago, in an era when running shoes basically had no concept of foot feel, ASICS came up with GEL - which was a killer at the time. Its unique foot feel made Asia Seshi instantly gained a large number of loyal users.

In addition, ASICS’ continuous efforts in cushioning running shoes and support running shoes and the excellent performance of its products have also made ASICS widely praised among mass runners. To this day, ASICS' classic series can still give people a sense of security as soon as they put on their feet. After all, the support for the arches of serious running shoes is definitely not available in ordinary sports shoes and travel shoes.

Second: Sticking to conventions also creates characteristics

Although many people criticize other companies for constantly introducing new products, ASICS is the "oldest three" that has remained unchanged for thousands of years. But such rapid research and development has also formed ASICS's own characteristics - not seeking merit, but seeking no faults (Mizuno also does not seek trendiness but stability, and is truly a fellow countryman)

No I know if you all feel this way, other brands sometimes release new products so quickly that before they have time to taste the products of this generation, the next generation of the same series becomes a completely new flavor.

Therefore, although slow updates make people doubt R&D capabilities, it also forms product features and deepens users’ product impressions.

Just like me, although I no longer have high protection requirements for running shoes, I still have two pairs of ASICS GTs in my shoe cabinet. When I don’t want to run fast, I put on my GT-2000 7 or 10 and go out for a jog.

The foot feel is naturally not as comfortable as those flattering "soft elastic" running shoes, but the "toughness" shown by flytefoam in long distances is consistent with the stable feeling and clear road feel of the GT-2000 series. , but that’s what I’ve always liked.

Especially now that the flytefoam on the GT has been tuned and the design structure has been optimized, the whole thing has become lighter and more flexible.

Third: Running shoes are professional enough and the matrix is ??complete enough.

Many of our domestic consumers have a vague concept of running shoes. In their eyes, sports equipment such as running shoes and basketball shoes are no different from the sneakers and casual shoes they usually wear. (*If you don’t believe it, you can pay attention to the comment area, there are such people)

In addition, many brands do not pay attention to this area. The clerks in many brand stores do not know which running shoes are, and the staff in the product department often Some casual running shoes are classified into the running shoes section - casual running shoes just look like running shoes, and their essence is completely different from running shoes.

Over time, the concept of running shoes gradually overlaps with sports shoes in most people’s minds. On the contrary, the basketball shoes that have been continuously promoted and publicized by the brand marketing department have gradually made consumers look at them differently.

Asics is one of the few brands in China that still maintains a professional attitude. Under its running shoe counter, all the items on display are running shoes. Many people bought them home and wore them, and found that they felt very different from the "running shoes" sold by other companies. Naturally, they were deeply impressed by ASICS.

Then, there will continue to be "repeat customers" among this group of consumers, and there will be thinking that "ASICS running shoes are different from other brands, and their running shoes are more professional"—— So naturally, there is no way to go back.

Each brand has its own strengths. Among the many running shoe brands, Asics is not the strongest in terms of strength. But because of the most classic three-piece design and the perfect running shoe matrix, it has become the equipment that many runners now or have owned in the past.

(*Some pictures are from the Internet and have been deleted)